Saturday, 25 February 2017

Europatat and Belgapom Prepare to “Make the European Potato Trade Great Again!”

Europatat and Belgapom Prepare to “Make the Europe...

  “Make the European Potato Trade Great Again!” (it’s gonna be huge, it’s gonna be great, it’s tr...

Exclusive: Number of Equipment Suppliers on the Rise at Fruit Logistica 2017

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  The number of companies which exhibit technical solutions and machines for vegetables and fruit...

Opportunity to Explore Automation at the European Cold Chain Conference

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  The 20th European Cold Chain Conference, taking place in Brussels, Belgium (March 8-10) is an o...

Potato Slicing and Peeling Equipment Market to Rise by 2021

Potato Slicing and Peeling Equipment Market to Rise by ...

  Global potato peeler and slicer equipment market will grow at a CAGR of nearly 8% during 2017-2021, ...

Savory Snacks Market Will Reach over USD218bn by 2025

Savory Snacks Market Will Reach over USD218bn by 2025

  The global savory snacks market is expected to reach USD218.44bn by 2025, while the rising health aw...

Potato South Africa Reveals Insights on the Regional Market

Potato South Africa Reveals Insights on the Regional Ma...

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Online Platform to Optimize Potato Chips Package Choice

Online Platform to Optimize Potato Chips Package Choice

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Tomra Launches Customer Service Center in Istanbul

Tomra Launches Customer Service Center in Istanbul

  Tomra Sorting Food has launched its first customer service center in Istanbul, Turkey, to expand fur...

 SCOPE Receives EUR1m to Research Potato Crop Disease

SCOPE Receives EUR1m to Research Potato Crop Disease

  Tyndall National Institute, Dublin City University (DCU) and Teagasc have received an investment of ov...

Consumer Perception Regarding Potatoes Is Improving

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Exports of Frozen and Fresh Potatoes Continue to Grow

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  U.S. exports of frozen and fresh potatoes continued to ...

NEPG Notices Reduced Crops for the Current Season

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  The scarcity of seedlings could reduce crop rises annou...

Tostitos Creates “Party Safe” Bag

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  Tostitos created the "Party Safe" bag – a bag...

Farm Frites Could Build French Fries Plant in Kazakhstan

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  Deputy Prime Minister of Kazakhstan and Minister of Agr...

French Potato Association Considers Building a Potato Processing Facility

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FSA Starts Campaign Anti-Acrylamide in Home Cooked Foods

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Pringles Introduces New Range of "Loud" Crisps

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Potato Chips Recalls Due to Salmonella Risk

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First UK Deposit in Global Seed Vault

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  The Commonwealth Potato Collection (CPC), an invaluable...

Cool Farming Tool Proves Sustainability of Potato Culture

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Agreement on Genome-Analysis Technology

Agreement on Genome-...

  Monsanto Company and NRGene announced that they have re...

New Method to Capture Disease-resistant DNA for Plants

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New “Focus on Potato” Webcast Helps Growers Manage White Mold Infections

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McDonald’s Chooses New Potato Varieties for Fries

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Potato Growers Get Help to Fight with Late Blight Pathogen

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Potandon Produce Adds a New Organic Potato Supply Point

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Cornell University Receives State Grant to Fight against Golden Nematode

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 Cornell University received a USD1.2m boost in new state ...

Two years on from launching the search for its first ever team of Potato Ambassadors, the UK's Potato Council is looking to recruit new members to get involved in marketing activity and help spread the word that potatoes are healthy, tasty, versatile, easy-to-prepare and great value for money.

Corporate affairs manager for Potato Council, Maria Ball, said: "The current Ambassadors signed up to get involved in Potato Council marketing activity following an appeal at BP2009. Of the many who applied, ten were chosen to represent England, Scotland and Wales.

"Since their appointment, all have worked hard to reinforce the positive messages about potatoes and to build a closer affinity between the industry and consumers.

"The Potato Ambassadors have helped with making TV programmes about food, such as Channel 4's ‘Food: What Goes in your Basket?' and, ‘The Great British Food Revival' that is currently being repeated on BBC2.

"Our Ambassadors have also spoken with their local press and radio stations to help the industry communicate positive messages about potatoes, as well as attending regional road shows as part of our Many Faces of Potatoes campaign and the nutrition events for mums this autumn.

"The Ambassadors have been exposed to an audience of over 19 million consumers, across press, consumer magazines, radio, internet, road shows and TV, showing the public the dedication and passion that goes into producing potatoes."

Maria added: "It is imperative that we continue to engage with consumers, particularly the younger generation, to demonstrate that potatoes can be versatile, nutritious and an easy weekday meal option.

"That is why we are offering others the opportunity to sign up and join the team now.

"We know that growers and packers are busy people, but the role of a Potato Ambassador shouldn't take up more than a few days in total over the course of a year.

"As an Ambassador, we would like to be able to call on you from time to time to attend regional and national events or speak to your local newspaper or radio station.

"You could be asked to visit a local school to talk to children participating in our Grow Your Own Potatoes project. Of course if you have your own ideas about how to appeal to consumers, then so much the better!"

The Potato Ambassadors initiative has delivered £1.2m of PR coverage in consumer press and broadcast media, with around 19m opportunities to see positive messages about potatoes. £64,000 worth of coverage was generated in the trade press.

To register your interest in becoming a Potato Ambassador or for more information about what's involved, call Maria Ball on 024 7647 8773 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

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