Thursday, 18 December 2014

All you need to know about potato processing and storage in a single event: IPPSC 2015

With the main theme “Dynamic industry solutions – looking into the competitive future of potato growing and processing,” the Potato Processing and Storage Convention (#IPPSC2015 (http://www.potatoconvention.com/home)) is shaping as a must-attend industry event to

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

What began with one man's invention more than 100 years ago turned into a company that today sells equipment in 120 countries around the world. That is the story of Urschel Laboratories Inc., one

World Map of Test Centers: CENTEC

Located minutes away from GuadalajaraAirport, the Heat and Control CENTEC (http://www.heatandcontrol.com/default.asp) facility in Mexico provides equipment demonstrations, process development assistance, and training programs to assist novice food processors and established companies.

Save water, save money!

The advantages of implementing a solution to save water are many, not only in cost reducing. It is possible to treat the potatoes with disinfected water in order to reach an even higher quality.

SFA CEO urges American Congress to approve federal standard for GMO food labels

Snack Food Association (SFA) (http://www.sfa.org/) President and CEO Tom Dempsey urged American Congress to approve legislation creating a federal standard for labeling food produced with genetically modified organisms (GMOs).

Agriculture Ministers agreed to strengthen EU policies for young farmers

Agriculture Ministers agreed to strengthen EU poli...

Agriculture Ministers from across the EU agreed on Presidency Conclusions in order to promote genera...

All you need to know about potato processing and storage in a single event: IPPSC 2015

All you need to know about potato processing and s...

With the main theme “Dynamic industry solutions – looking into the competitive future of potato gr...

Euro-Med Ministerial Conference on Agriculture calls for political focus on young farmers

Euro-Med Ministerial Conference on Agriculture cal...

“The young generation must be the main players of agriculture and fisheries” and that the “involveme...

tna launches new Arabic website

tna launches new Arabic website

 tna has launched an Arabic language website, underlining the importance of the Middle East region to the...

SFA CEO urges American Congress to approve federal standard for GMO food labels

SFA CEO urges American Congress to approve federal stan...

Snack Food Association (SFA) (http://www.sfa.org/) President and CEO Tom Dempsey urged American Congress ...

Technology producers Miedema and Dewulf fusion and form single team

Technology producers Miedema and Dewulf fusion and form...

The fusion between Dewulf and Miedema is to be completed this year, both companies announced. 

Tummers on their new logo: “We wanted a more professional and more modern look”

Tummers on their new logo: “We wanted a more profession...

Technology producer Tummers has recently changed the company’s corporate logo and explained the decision ...

tna launched intelli-weigh 0328 omega multi-head twin scale

tna launched intelli-weigh 0328 omega multi-head twin s...

Integrated food packaging and processing solutions provider, tna,has launched the tna   intelli-weigh 0...

New Herbert distributor for Russia’s growing market

New Herbert distributor for Russia’s growing market

The company Rusbana Engineering, Moscow-based, is the new distributor appointed by Herbert Engineering,...

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

Exclusive interview ...

What began with one man's invention more than 100 years ago ...

Important investment in Lamb Weston frozen food facility in Netherlands will add capacity and jobs

Important investment...

Lamb Weston / Meijer, a joint venture between US-based ConAg...

Thanksgiving Feast, a new line of kettle-cooked potato chips

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Boulder Canyon Foods introduces Thanksgiving Feast, a new ...

Potato Week 2014 to take place on October 6-12

Potato Week 2014 to ...

The dates for Potato Week 2014 are October 6-12 and the camp...

Kent Crisps Announces New Branding

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AMC Foods announces the re-launch of their popular Kent Cr...

Seed Industry Event conference tackles key industry concerns

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The recent Seed Industry Event, organized by British Potato ...

Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

McDonald’s does not plan to use J.R. Simplot's GMO potatoes

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A huge debate is happening these days in the USA involving...

Prince Edward Island Potato Board awards tips in tampering case

Prince Edward Island...

The potato industry in Prince Edward Island (PEI) will off...

Farmers in Uzbekistan learn how to improve productivity and save water

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Two international organizations lead projects for Uzbekist...

Two years on from launching the search for its first ever team of Potato Ambassadors, the UK's Potato Council is looking to recruit new members to get involved in marketing activity and help spread the word that potatoes are healthy, tasty, versatile, easy-to-prepare and great value for money.

Corporate affairs manager for Potato Council, Maria Ball, said: "The current Ambassadors signed up to get involved in Potato Council marketing activity following an appeal at BP2009. Of the many who applied, ten were chosen to represent England, Scotland and Wales.

"Since their appointment, all have worked hard to reinforce the positive messages about potatoes and to build a closer affinity between the industry and consumers.

"The Potato Ambassadors have helped with making TV programmes about food, such as Channel 4's ‘Food: What Goes in your Basket?' and, ‘The Great British Food Revival' that is currently being repeated on BBC2.

"Our Ambassadors have also spoken with their local press and radio stations to help the industry communicate positive messages about potatoes, as well as attending regional road shows as part of our Many Faces of Potatoes campaign and the nutrition events for mums this autumn.

"The Ambassadors have been exposed to an audience of over 19 million consumers, across press, consumer magazines, radio, internet, road shows and TV, showing the public the dedication and passion that goes into producing potatoes."

Maria added: "It is imperative that we continue to engage with consumers, particularly the younger generation, to demonstrate that potatoes can be versatile, nutritious and an easy weekday meal option.

"That is why we are offering others the opportunity to sign up and join the team now.

"We know that growers and packers are busy people, but the role of a Potato Ambassador shouldn't take up more than a few days in total over the course of a year.

"As an Ambassador, we would like to be able to call on you from time to time to attend regional and national events or speak to your local newspaper or radio station.

"You could be asked to visit a local school to talk to children participating in our Grow Your Own Potatoes project. Of course if you have your own ideas about how to appeal to consumers, then so much the better!"

The Potato Ambassadors initiative has delivered £1.2m of PR coverage in consumer press and broadcast media, with around 19m opportunities to see positive messages about potatoes. £64,000 worth of coverage was generated in the trade press.

To register your interest in becoming a Potato Ambassador or for more information about what's involved, call Maria Ball on 024 7647 8773 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

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