Saturday, 01 November 2014

Equipping a new potato storage facility

When opening a new storage facility one has to think about long-term usage. In this case, the developer has to consider as many as possible changes that may happen in the future. Flexibility is

Kettle Cooked Wasabi Ginger, the winner of the Lay’s “Do Us a Flavor” competition in the USA

Lay's Kettle Cooked Wasabi Ginger flavored potato chips is the winner of this year's Lay's "Do Us A Flavor (https://www.dousaflavor.com/)" contest, the announcement been made by Lay’s.

Seasoning systems: Variety is the key

In the mind of the consumer, the flavor of chips is never forgotten and serves as one of the marks of the product. People might say “pizza chips” or “onion chips” before even mentioning

Report: The Philippines doubled its potato imports from the USA

The Unites States sees Philippines imports of its fresh potatoes increasing by 47.6% this year at around 15,000 metric tons.

Sweet potato dehydration plant opens in North Carolina

Natural Blend Vegetable Dehydration, LLC held its opening on September 30th, manufacturing facility in Pitt County, North Carolina. 

“Create Your Flavor” competition starts in Italy

“Create Your Flavor” competition starts in Italy

For the first time in Italy, potato chips and snacks producer San Carlo launched an initiative to stimul...

Kettle Cooked Wasabi Ginger, the winner of the Lay’s “Do Us a Flavor” competition in the USA

Kettle Cooked Wasabi Ginger, the winner of the Lay’s “D...

Lay's Kettle Cooked Wasabi Ginger flavored potato chips is the winner of this year's Lay's "Do Us A F...

How breeders and processors can work together?

How breeders and processors can work together?

Dr Sharon Hall will talk about the needs of the potato industry and how breeders and growers can work wi...

New production and distribution facility in Bratislava, Slovakia

New production and distribution facility in Bratislava,...

TOMRA Sorting Solutions, the sorting and processing technology company, andPrologis, Inc., the global l...

Florimond Desprez Group acquires Germicopa, a potato seed company

Florimond Desprez Group acquires Germicopa, a potato se...

Florimond Desprez Group acquired Germicopa, one of the most important French potato seed companies and ...

Cargill reinforces its commitment to food security

Cargill reinforces its commitment to food security

Cargill is calling for coordinated action by governments, the private sector and civil society to ensur...

TOMRA to demonstrate Genius System at Gulfood Manufacturing

TOMRA to demonstrate Genius System at Gulfood Manufactu...

TOMRA Sorting Food will exhibit its popular Genius modular sorting system at Gulfood Manufacturing (http:...

UPDATE Urschel launches its equipment at Emballage Exhibition Paris and International FoodTec India

UPDATE Urschel launches its equipment at Emballage Exhi...

The new Sprint 2 Dicer by Urschel (http://www.urschel.com/) can be seen at Emballage in Paris beginning N...

Launches at Cibus Tec Parma for Urschel: a wide variety of machines ready for attendees

Launches at Cibus Tec Parma for Urschel: a wide variety...

Cibus Tec is combined with Food Pack to serve all areas of food processing and packaging in one locatio...

Potato Week 2014 to take place on October 6-12

Potato Week 2014 to ...

The dates for Potato Week 2014 are October 6-12 and the camp...

Kent Crisps Announces New Branding

Kent Crisps Announce...

AMC Foods announces the re-launch of their popular Kent Cr...

New DiversaCut 2110A Dicer on Display at SIAL in Paris

New DiversaCut 2110A...

Several Urschel cutting machines will be on display at Sal...

McDonald’s Japan Is Releasing Purple Sweet Potato McShake This Autumn

McDonald’s Japan Is ...

McDonald's Japan is rolling out a special purple sweet potat...

Lay's "Do Us A Flavor" Contest Finalists Announced

Lay's Do Us A Flavo...

Lay's potato chips, one of the brands from PepsiCo (http:/...

BioSafe Systems Introduces Complete Potato Storage Protection Programme

BioSafe Systems Intr...

Following research and development, BioSafe Systems offers...

Future Proofing Cheshire Potatoes

Future Proofing Ches...

Cheshire potato growers gathered at Aston Grange Farm near...

Sophisticated Potato Inspection

Sophisticated Potato...

Improvements in sorting machinery are aimed at many grower...

McCain Foods to Help Monitor Potato Crops with Drones

McCain Foods to Help...

Global potato processor McCain Foods is using drone techno...

Open Farm Sunday 2014 Review

Open Farm Sunday 201...

Farmers and their helpers celebrated this weekend the posi...

Two years on from launching the search for its first ever team of Potato Ambassadors, the UK's Potato Council is looking to recruit new members to get involved in marketing activity and help spread the word that potatoes are healthy, tasty, versatile, easy-to-prepare and great value for money.

Corporate affairs manager for Potato Council, Maria Ball, said: "The current Ambassadors signed up to get involved in Potato Council marketing activity following an appeal at BP2009. Of the many who applied, ten were chosen to represent England, Scotland and Wales.

"Since their appointment, all have worked hard to reinforce the positive messages about potatoes and to build a closer affinity between the industry and consumers.

"The Potato Ambassadors have helped with making TV programmes about food, such as Channel 4's ‘Food: What Goes in your Basket?' and, ‘The Great British Food Revival' that is currently being repeated on BBC2.

"Our Ambassadors have also spoken with their local press and radio stations to help the industry communicate positive messages about potatoes, as well as attending regional road shows as part of our Many Faces of Potatoes campaign and the nutrition events for mums this autumn.

"The Ambassadors have been exposed to an audience of over 19 million consumers, across press, consumer magazines, radio, internet, road shows and TV, showing the public the dedication and passion that goes into producing potatoes."

Maria added: "It is imperative that we continue to engage with consumers, particularly the younger generation, to demonstrate that potatoes can be versatile, nutritious and an easy weekday meal option.

"That is why we are offering others the opportunity to sign up and join the team now.

"We know that growers and packers are busy people, but the role of a Potato Ambassador shouldn't take up more than a few days in total over the course of a year.

"As an Ambassador, we would like to be able to call on you from time to time to attend regional and national events or speak to your local newspaper or radio station.

"You could be asked to visit a local school to talk to children participating in our Grow Your Own Potatoes project. Of course if you have your own ideas about how to appeal to consumers, then so much the better!"

The Potato Ambassadors initiative has delivered £1.2m of PR coverage in consumer press and broadcast media, with around 19m opportunities to see positive messages about potatoes. £64,000 worth of coverage was generated in the trade press.

To register your interest in becoming a Potato Ambassador or for more information about what's involved, call Maria Ball on 024 7647 8773 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

VM - Shopping cart

 x 
Cart empty

Trade Media Solutions S.R.L. | 1-5 G-ral David Praporgescu Str., 1st Floor, District 2, 020965 Bucharest, Romania.
Tel: +40 (0) 21 31 590 31  | E-mail: office@mediatrade.ro