Wednesday, 03 September 2014

Your Potato Europe VIP Ticket Awaits!

As media partners of the event in Bockerode/Hanover, Germany, Potato Processing International and Potato Storage International is inviting 20 lucky readers to win VIP tickets to the fair in September 3-4.

World Map of Test Centres: Woerden

The slogan Florigo applies for the work performed within its Food Technology Center (FFTC) is: “… when Food becomes Fun!”, and starts our series of virtual tours mapping testing facilities the world over and

Global Forum for Innovations in Agriculture Launches Call for Innovations

The Global Forum for Innovations in Agriculture (GFIA), the event for the future of sustainable agriculture, has recently launched the Call for Innovations for next year’s event, to be held from March 9-10, 2015

World Potato Congress Inc. Appoints Three New Directors

David Thompson, President CEO, World Potato Congress Inc. (WPC Inc.) announced the appointment of Mr. Ron Gall, New Zealand; Dr. Nora Olsen, USA; and Anne Fowlie, Canada; as members of the Board

Industry Trends: Exotic Cuts

As consumers are increasingly chasing product diversification and the unique, exotic shapes, we’ve analyzed with Key Technology’s John Kadinger the processes involved into manufacturing them, step by step.

Potato Council Announces Growers’ Event SIE14

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Potato Europe to Have 220 Exhibitors from 13 Countries

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European Snacks Association Members Amica Chips and Ica Foods Join EU Pledge

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Dewulf Announces Agreement to Acquire Miedema

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The Dewulf group has reached a preliminary agreement for the acquisition of Miedema, the one to go to for...

India’s government asked Pepsico to improve school lunches

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Food processing minister Harsimrat Kaur Badal announced that India’s government asked PepsiCo to develo...

Tomra announces first step in direct global customer-friendly website

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Tomra Sorting announces the availability of the German language version of its website.

TNA to Present Its Complete Packaging Systems at Pack Expo

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Herbert New Sponge Dryer Removes Surface Moisture with Minimum Maintenance

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Sponge and felt dryers from Herbert Engineering, the leaders in root crop handling systems, have been i...

Herbert Previews Its Equipment Line-Up for Potato Europe

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The Herbert Oculus next generation optical sorter for washed potatoes and Herbert GF2 box filler will b...

Lay's "Do Us A Flavor" Contest Finalists Announced

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New Vertical Z Conveyor to Be Introduced at PackExpo

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UK Ingredients Firm Targets Booming Food Market in Asia

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UK-based food coatings specialist Bowman Ingredients has a...

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BioSafe Systems Introduces Complete Potato Storage Protection Programme

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Following research and development, BioSafe Systems offers...

Future Proofing Cheshire Potatoes

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Sophisticated Potato Inspection

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McCain Foods to Help Monitor Potato Crops with Drones

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Two years on from launching the search for its first ever team of Potato Ambassadors, the UK's Potato Council is looking to recruit new members to get involved in marketing activity and help spread the word that potatoes are healthy, tasty, versatile, easy-to-prepare and great value for money.

Corporate affairs manager for Potato Council, Maria Ball, said: "The current Ambassadors signed up to get involved in Potato Council marketing activity following an appeal at BP2009. Of the many who applied, ten were chosen to represent England, Scotland and Wales.

"Since their appointment, all have worked hard to reinforce the positive messages about potatoes and to build a closer affinity between the industry and consumers.

"The Potato Ambassadors have helped with making TV programmes about food, such as Channel 4's ‘Food: What Goes in your Basket?' and, ‘The Great British Food Revival' that is currently being repeated on BBC2.

"Our Ambassadors have also spoken with their local press and radio stations to help the industry communicate positive messages about potatoes, as well as attending regional road shows as part of our Many Faces of Potatoes campaign and the nutrition events for mums this autumn.

"The Ambassadors have been exposed to an audience of over 19 million consumers, across press, consumer magazines, radio, internet, road shows and TV, showing the public the dedication and passion that goes into producing potatoes."

Maria added: "It is imperative that we continue to engage with consumers, particularly the younger generation, to demonstrate that potatoes can be versatile, nutritious and an easy weekday meal option.

"That is why we are offering others the opportunity to sign up and join the team now.

"We know that growers and packers are busy people, but the role of a Potato Ambassador shouldn't take up more than a few days in total over the course of a year.

"As an Ambassador, we would like to be able to call on you from time to time to attend regional and national events or speak to your local newspaper or radio station.

"You could be asked to visit a local school to talk to children participating in our Grow Your Own Potatoes project. Of course if you have your own ideas about how to appeal to consumers, then so much the better!"

The Potato Ambassadors initiative has delivered £1.2m of PR coverage in consumer press and broadcast media, with around 19m opportunities to see positive messages about potatoes. £64,000 worth of coverage was generated in the trade press.

To register your interest in becoming a Potato Ambassador or for more information about what's involved, call Maria Ball on 024 7647 8773 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

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