Monday, 29 August 2016

Potato Pathology and Pests Section Meeting 2016 Takes Place in Scotland

Potato Pathology and Pests Section Meeting 2016 Ta...

  The European Association for Potato Research (EAPR) organizes in Dundee Scotland, a scientific ...

An International Business Meeting for the Industry: PotatoEurope 2016

An International Business Meeting for the Industry...

 The 11th edition of PotatoEurope will be held on September 14-15 at Villers-Saint-Christophe, hal...

A Better Perspective on Potato Processing: AHDB Potatoes’ Next Generation Visited McCain

A Better Perspective on Potato Processing: AHDB Po...

  AHDB Potatoes’ Next Generation recently continued its exploration of Great Britain’s diverse po...

Tong Reinforces Sales Division

Tong Reinforces Sales Division

  Alice Tong, daughter of Chairman Charles Tong, has joined the family-run business, Tong Engineering....

Bosch and Bühler Agree on Research Cooperation

Bosch and Bühler Agree on Research Cooperation

    Bühler and Bosch Connected Devices and Solutions agreed to expand their existing successful colla...

FDA Launches New Nutrition Facts Label for Potatoes

FDA Launches New Nutrition Facts Label for Potatoes

 The US Food and Drug Administration (FDA) recently released revisions to the Nutrition Facts label, wh...

How to Seal 6,000 Potato Packages Per Hour with Ultrasonic Technology

How to Seal 6,000 Potato Packages Per Hour with Ultraso...

  The German food company Wernsing Feinkost GmbH, based in Addrup-Essen near Oldenburg, seals 6,000 ba...

Key Technology Introduces VERYX Belt-Fed Digital Sorters

Key Technology Introduces VERYX Belt-Fed Digital Sorter...

  Key Technology introduces its VERYX belt-fed digital sorters, with a goal to improve product quality...

Technology Producers Make Drone Demonstrations at Potato Farm in Oregon

Technology Producers Make Drone Demonstrations at Potat...

 The Oregon UAS FutureFarm will host the first Ag Drone Rodeo in Pendleton, Oregon on August 18 -19, wh...

Avebe Starts the Potato Harvest Campaign

Avebe Starts the Pot...

 Potato starch producer Avebe has recently announced the s...

New Potato Products Recently Launched Worldwide

New Potato Products ...

Potato manufacturers are competing in launching new produc...

Ballreich Wins Best Potato Chip and Potato Stick

Ballreich Wins Best ...

  Potato producer Ballreich has recently been awarded for...

McDonald’s of the Future Serves Unlimited Fries

McDonald’s of the Fu...

  McDonald’s has recently opened a new location in Missou...

Kiremko is the Main Supplier for New Project Linkage Farm Frites in China

Kiremko is the Main ...

   Dutch engineering company Kiremko will be the main sup...

Greenpeace Issues Blacklist for Pesticides in EU

Greenpeace Issues Bl...

 Greenpeace Germany has recently published a new version o...

Costs of Developing GM Potatoes Comparable to Conventional Varieties

Costs of Developing ...

  The cost of developing GM potato varieties is in fact n...

Scientists to Test Potatoes Grown in Mars and Moon Soils

Scientists to Test P...

 Scientists of Wageningen University and Research (The Net...

Solana Seeds UK Opens New Facility in North Norfolk

Solana Seeds UK Open...

  Solana Seeds UK celebrated its first birthday with a sp...

Farm Visit: How to Produce Potatoes for PepsiCo Factory in Romania

Farm Visit: How to P...

  Mirica Farm in Romania is preparing to develop one of t...

Two years on from launching the search for its first ever team of Potato Ambassadors, the UK's Potato Council is looking to recruit new members to get involved in marketing activity and help spread the word that potatoes are healthy, tasty, versatile, easy-to-prepare and great value for money.

Corporate affairs manager for Potato Council, Maria Ball, said: "The current Ambassadors signed up to get involved in Potato Council marketing activity following an appeal at BP2009. Of the many who applied, ten were chosen to represent England, Scotland and Wales.

"Since their appointment, all have worked hard to reinforce the positive messages about potatoes and to build a closer affinity between the industry and consumers.

"The Potato Ambassadors have helped with making TV programmes about food, such as Channel 4's ‘Food: What Goes in your Basket?' and, ‘The Great British Food Revival' that is currently being repeated on BBC2.

"Our Ambassadors have also spoken with their local press and radio stations to help the industry communicate positive messages about potatoes, as well as attending regional road shows as part of our Many Faces of Potatoes campaign and the nutrition events for mums this autumn.

"The Ambassadors have been exposed to an audience of over 19 million consumers, across press, consumer magazines, radio, internet, road shows and TV, showing the public the dedication and passion that goes into producing potatoes."

Maria added: "It is imperative that we continue to engage with consumers, particularly the younger generation, to demonstrate that potatoes can be versatile, nutritious and an easy weekday meal option.

"That is why we are offering others the opportunity to sign up and join the team now.

"We know that growers and packers are busy people, but the role of a Potato Ambassador shouldn't take up more than a few days in total over the course of a year.

"As an Ambassador, we would like to be able to call on you from time to time to attend regional and national events or speak to your local newspaper or radio station.

"You could be asked to visit a local school to talk to children participating in our Grow Your Own Potatoes project. Of course if you have your own ideas about how to appeal to consumers, then so much the better!"

The Potato Ambassadors initiative has delivered £1.2m of PR coverage in consumer press and broadcast media, with around 19m opportunities to see positive messages about potatoes. £64,000 worth of coverage was generated in the trade press.

To register your interest in becoming a Potato Ambassador or for more information about what's involved, call Maria Ball on 024 7647 8773 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

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