Wednesday, 17 September 2014

New logistics centre in Penza, Russia, to hold 15,000 tones

The construction of logistics centre has started in the Russian region Penza, new well-equipped hangars will have the capacity to hold up to 15,000 tones of potatoes all year round.

McCain Foods and DuPont India Collaborate to Empower Gujarat's Potato Farmers

McCain Foods and DuPont India are collaborating to implement the Global GAP (Good Agricultural Practices) Farm Assurer Certification Program with McCain contract farmers.

Herbert New Sponge Dryer Removes Surface Moisture with Minimum Maintenance

Sponge and felt dryers from Herbert Engineering, the leaders in root crop handling systems, have been integrated into fresh pack plants in Britain and Europe, with excellent results both in terms of removing surface

NEPG Expects a Record Harvest in North-Western Europe

The North-Western European Potato Growers (NEPG) estimates that the upcoming harvest could lead to a new record, even higher than 2011 when production reached an 26.8 million tons.

Sri Lanka’s Government to Purchase All Potato Stocks from Farmers

Sri Lanka’s Government to Purchase All Potato Stocks fr...

Sri Lanka’s Prime Minister D.M.Jayaratne announced in Parliament that the government was ready to purchase...

Professionals from All Over the World and Around 10,000 Visitors at Potato Europe

Professionals from All Over the World and Around 10,000...

PotatoEurope 2014 took place on 3 and 4 September on the Rittergut Bockerode estate in Springe-Mittelrod...

Great Big Idaho Truck takes ALS Ice Bucket Challenge

Great Big Idaho Truck takes ALS Ice Bucket Challenge

The Idaho Potato Commission’s (IPC) Great Big Idaho Potato Truck supports one of the most popular fundrais...

NEPG Expects a Record Harvest in North-Western Europe

NEPG Expects a Record Harvest in North-Western Europe

The North-Western European Potato Growers (NEPG) estimates that the upcoming harvest could lead to a new ...

Head of TOMRA Sorting Food “pleased” at growth in first half of 2014

Head of TOMRA Sorting Food “pleased” at growth in first...

TOMRA Sorting Executive Vice President and Head of Sorting Dr. Volker Rehrmann advised that the sorting b...

McCain Foods and DuPont India Collaborate to Empower Gujarat's Potato Farmers

McCain Foods and DuPont India Collaborate to Empower Gu...

McCain Foods and DuPont India are collaborating to implement the Global GAP (Good Agricultural Practices)...

Increase Packaging Efficiency with New Robag Auto-Splice

Increase Packaging Efficiency with New Robag Auto-Splic...

Global processing and packaging solutions specialist, tna, announces the launch of the new tna robagAuto-...

Ishida Europe to showcase various technologies at Cibus Tec, Italy

Ishida Europe to showcase various technologies at Cibus...

Ishida Europe exhibits on the stand of its Italian/Swiss distributor Itech at Cibus Tec, and will be show...

TNA to Present Its Complete Packaging Systems at Pack Expo

TNA to Present Its Complete Packaging Systems at Pack E...

Integrated packaging and processing solutions provider tna will present its range of systems at this ye...

New DiversaCut 2110A Dicer on Display at SIAL in Paris

New DiversaCut 2110A...

Several Urschel cutting machines will be on display at Sal...

McDonald’s Japan Is Releasing Purple Sweet Potato McShake This Autumn

McDonald’s Japan Is ...

McDonald's Japan is rolling out a special purple sweet potat...

Lay's "Do Us A Flavor" Contest Finalists Announced

Lay's Do Us A Flavo...

Lay's potato chips, one of the brands from PepsiCo (http:/...

New Vertical Z Conveyor to Be Introduced at PackExpo

New Vertical Z Conve...

Dynamic Conveyor is introducing a vertical z-style conveyo...

Lay's Launches Football-Themed Flavours

Lay's Launches Footb...

Video  The leading potato chip brand from PepsiCo India la...

BioSafe Systems Introduces Complete Potato Storage Protection Programme

BioSafe Systems Intr...

Following research and development, BioSafe Systems offers...

Future Proofing Cheshire Potatoes

Future Proofing Ches...

Cheshire potato growers gathered at Aston Grange Farm near...

Sophisticated Potato Inspection

Sophisticated Potato...

Improvements in sorting machinery are aimed at many grower...

McCain Foods to Help Monitor Potato Crops with Drones

McCain Foods to Help...

Global potato processor McCain Foods is using drone techno...

Open Farm Sunday 2014 Review

Open Farm Sunday 201...

Farmers and their helpers celebrated this weekend the posi...

Two years on from launching the search for its first ever team of Potato Ambassadors, the UK's Potato Council is looking to recruit new members to get involved in marketing activity and help spread the word that potatoes are healthy, tasty, versatile, easy-to-prepare and great value for money.

Corporate affairs manager for Potato Council, Maria Ball, said: "The current Ambassadors signed up to get involved in Potato Council marketing activity following an appeal at BP2009. Of the many who applied, ten were chosen to represent England, Scotland and Wales.

"Since their appointment, all have worked hard to reinforce the positive messages about potatoes and to build a closer affinity between the industry and consumers.

"The Potato Ambassadors have helped with making TV programmes about food, such as Channel 4's ‘Food: What Goes in your Basket?' and, ‘The Great British Food Revival' that is currently being repeated on BBC2.

"Our Ambassadors have also spoken with their local press and radio stations to help the industry communicate positive messages about potatoes, as well as attending regional road shows as part of our Many Faces of Potatoes campaign and the nutrition events for mums this autumn.

"The Ambassadors have been exposed to an audience of over 19 million consumers, across press, consumer magazines, radio, internet, road shows and TV, showing the public the dedication and passion that goes into producing potatoes."

Maria added: "It is imperative that we continue to engage with consumers, particularly the younger generation, to demonstrate that potatoes can be versatile, nutritious and an easy weekday meal option.

"That is why we are offering others the opportunity to sign up and join the team now.

"We know that growers and packers are busy people, but the role of a Potato Ambassador shouldn't take up more than a few days in total over the course of a year.

"As an Ambassador, we would like to be able to call on you from time to time to attend regional and national events or speak to your local newspaper or radio station.

"You could be asked to visit a local school to talk to children participating in our Grow Your Own Potatoes project. Of course if you have your own ideas about how to appeal to consumers, then so much the better!"

The Potato Ambassadors initiative has delivered £1.2m of PR coverage in consumer press and broadcast media, with around 19m opportunities to see positive messages about potatoes. £64,000 worth of coverage was generated in the trade press.

To register your interest in becoming a Potato Ambassador or for more information about what's involved, call Maria Ball on 024 7647 8773 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

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