Thursday, 24 April 2014

Spring Cleaning Time!

Getting a storage facility ready for the new crop includes several steps, among which: cleaning, servicing and repairs, and ensuring proper adjustments and placement of equipment.

Potato Prices Soar in Australia Due to Extreme Weather

  Bad weather has caused the potato shortage currently affecting Australia, which is reflected in increased costs for washed potatoes.

Great Place to Work Ranks Tomra in Norway’s Top 10

Global human resources consulting, research and training firm specialising in organisational trust Great Place to Work® has recently announced the lists of best workplaces in Norway and names Tomra 7th best medium-sized workplace in

Wind Turbine to Power Greenvale Potato Packaging Plant

Greenvale, the UK’s leading supplier of fresh potatoes, and renewable energy company, Triodos Renewables Plc, announced the completion of a deal to build a wind turbine.

India Potato Expo Starts

India Potato Expo Starts

The international exhibition on potato production, storage and processing technologies launches its thir...

Sochi Winter Olympics  Fuelled by Lamb Weston Potatoes

Sochi Winter Olympics Fue...

An extensive number of food and beverage outlets in and around Sochi will be serving Lamb Weston premium...

Interpack 2014 Preview: New Event Introduced

Interpack 2014 Preview: Ne...

  Components for processing and packaging have a new section dedicated to suppliers at Interpack, which i...

Key Technology Appoints Cedric Simmons as Area Sales Manager for the Southeast United States

Key Technology Appoints Ce...

Key Technology announced its new area sales manager for the Southeast U.S., Cedric Simmons – who is res...

Great Place to Work Ranks Tomra in Norway’s Top 10

Great Place to Work Ranks ...

Global human resources consulting, research and training firm specialising in organisational trust Grea...

Potato Prices Soar in Australia Due to Extreme Weather

Potato Prices Soar in Aust...

  Bad weather has caused the potato shortage currently affecting Australia, which is reflected in incr...

Wind Turbine to Power Greenvale Potato Packaging Plant

Wind Turbine to Power Gree...

Greenvale, the UK’s leading supplier of fresh potatoes, and renewable energy company, Triodos Renewable...

Key Technology Showcases Digital Sorting and Specialised Conveying at interpack

Key Technology Showcases D...

Key Technology will exhibit its Python laser sorter and Impulse® electromagnetic conveyor at interpack ...

GEA Food Solutions at Interpack : ‘We Process and Pack It All’

GEA Food Solutions at Inte...

GEA Food Solution’s equipment on display on stand B09 in Hall 7a at interpack reinforces the statement ...

 Kiremko’s Sliver Remover Gets Upgraded

Kiremko’s Sliver Re...

The Kiremko sliver remover has undergone a major innovatio...

Lamb Weston Introduces Sweet ‘n Savour Fries Range

Lamb Weston Introduc...

Lamb Weston has introduced a new Sweet Potato Fries range: S...

Cutting Equipment Delivers Themed Potato Slices

Cutting Equipment De...

Tummers Methodic aims to meet theme potato seasonal trends b...

tna To Highlight High Performance Packaging Solutions at Interpack 2014

tna To Highlight Hig...

Visitors attending Interpack in May 8-14 will be able to e...

Key Technology Introduces Sort-to-Grade for All G6 Optical Sorters

Key Technology Intro...

Key Technology announces its new potato strips Sort-to-Gra...

Potato Council Marks 50 Years of Storage Research

Potato Council Marks...

The Potato Council division of the Agriculture and Horticu...

Developing Tailor Made Warehouses at CeMAT Stands

Developing Tailor Ma...

International system integrator viastore systems will be p...

Spring Cleaning Time!

Spring Cleaning Time...

Getting a storage facility ready for the new crop includes...

New Intelligent Storage Automation

New Intelligent Stor...

Omnivent launches OmniCuro, its new storage automation ava...

All in Check

All in Check

The longevity of potatoes in storage is dependent on many ...

Two years on from launching the search for its first ever team of Potato Ambassadors, the UK's Potato Council is looking to recruit new members to get involved in marketing activity and help spread the word that potatoes are healthy, tasty, versatile, easy-to-prepare and great value for money.

Corporate affairs manager for Potato Council, Maria Ball, said: "The current Ambassadors signed up to get involved in Potato Council marketing activity following an appeal at BP2009. Of the many who applied, ten were chosen to represent England, Scotland and Wales.

"Since their appointment, all have worked hard to reinforce the positive messages about potatoes and to build a closer affinity between the industry and consumers.

"The Potato Ambassadors have helped with making TV programmes about food, such as Channel 4's ‘Food: What Goes in your Basket?' and, ‘The Great British Food Revival' that is currently being repeated on BBC2.

"Our Ambassadors have also spoken with their local press and radio stations to help the industry communicate positive messages about potatoes, as well as attending regional road shows as part of our Many Faces of Potatoes campaign and the nutrition events for mums this autumn.

"The Ambassadors have been exposed to an audience of over 19 million consumers, across press, consumer magazines, radio, internet, road shows and TV, showing the public the dedication and passion that goes into producing potatoes."

Maria added: "It is imperative that we continue to engage with consumers, particularly the younger generation, to demonstrate that potatoes can be versatile, nutritious and an easy weekday meal option.

"That is why we are offering others the opportunity to sign up and join the team now.

"We know that growers and packers are busy people, but the role of a Potato Ambassador shouldn't take up more than a few days in total over the course of a year.

"As an Ambassador, we would like to be able to call on you from time to time to attend regional and national events or speak to your local newspaper or radio station.

"You could be asked to visit a local school to talk to children participating in our Grow Your Own Potatoes project. Of course if you have your own ideas about how to appeal to consumers, then so much the better!"

The Potato Ambassadors initiative has delivered £1.2m of PR coverage in consumer press and broadcast media, with around 19m opportunities to see positive messages about potatoes. £64,000 worth of coverage was generated in the trade press.

To register your interest in becoming a Potato Ambassador or for more information about what's involved, call Maria Ball on 024 7647 8773 or email This email address is being protected from spambots. You need JavaScript enabled to view it. .

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Apr 2nd - Apr 4th
CPMA Convention + Trade Show
Apr 18th - Apr 19th
China Potato
May 8th - May 14th
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May 22nd - May 23rd
Europatat Congress
Jul 6th - Jul 11th
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Jul 27th - Jul 31st
The Potato Association of America 2014 Annual Meeting
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Potatoes in Practice

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