Monday, 29 May 2017

Sustainability is Key for the Success of Potato Processors

Sustainability is Key for the Success of Potato Pr...

Major potato processors in Europe are committed to sustainable practices and investments are being...

 FreshFel and Profel to Organize Their First Conference This Year

FreshFel and Profel to Organize Their First Confe...

  PROFEL, the European Association of Fruit and Vegetable Processors, and Freshfel, the European ...

EAPR Conference: Potato Facing Global Challenges

EAPR Conference: Potato Facing Global Challenges

 The European Association for Potato Research (EARP) organizes in 2017 its 20th Triennial Conferen...

New Snack Products Launches in UK, down  4.2%

New Snack Products Launches in UK, down 4.2%

The launching of new products has started to decline in the past years, as supermarkets across the UK c...

J & S Visser Potato Facility Installs New Equipment

J S Visser Potato Facility Installs New Equipment

  Canadians potato processor J S Visser Produce Inc. is modernizing its equipment in order to adapt ...

Indian Investment Funds Give Money to Potato Seeds Company

Indian Investment Funds Give Money to Potato Seeds Comp...

Bengaluru-based potato seeds firm Utkal Tubers India Pvt. Ltd has raised Rs 30 crore (around USD4.6 mil...

Key Technology Introduces New VERYX B140 Digital Sorter

Key Technology Introduces New VERYX B140 Digital Sorter

  Key Technology expands its VERYX family of digital sorters with the introduction of the VERYX B140, ...

New Options for AVR Crop Handling and Storage Equipment

New Options for AVR Crop Handling and Storage Equipment

  Potato machine manufacturer AVR has launched the new Falcon receiving hopper and the Cobra store loa...

TOMRA Ships World’s Largest Steam Peeler

TOMRA Ships World’s Largest Steam Peeler

TOMRA Sorting Food has delivered the world’s highest capacity steam peeler, more than eight meters tall...

Boulder Canyon Introduces Coconut Oil Potato Chips

Boulder Canyon Intro...

  Boulder Canyon Authentic Foods launches new potato chip...

Orkla to Produce Acrylamide-Reducing Yeast Technology

Orkla to Produce Acr...

Orkla Food Ingredients has signed a license agreement with...

Utz Launches Patriotic Chips to Support US Military Service Members

Utz Launches Patriot...

Utz Quality Foods is teaming up with the United Service Or...

Japanese Snack Crisis Comes to an End

Japanese Snack Crisi...

Shuji Ito, the president of popular Japanese potato chips ...

Japanese Company Introduces Noodle-Flavored Potato Chips

Japanese Company Int...

    Japan’s food and beverage group Nissin Food Holdings...

PepsiCo and McCain Recall Hazardous Batches of Potato Products

PepsiCo and McCain R...

  Pepsico Canada and McCain Foods were pressed to make im...

Japan Faces Potato Chips Shortage

Japan Faces Potato C...

    Due to typhoons that hit Hokkaido last year, Japanes...

Tasteful Selections Launches New Specialty Potato Brand

Tasteful Selections ...

Tasteful Selections, a specialty potato brand from RPE Inc...

Netherlands’ Potato Processing Industry to Reach a Milestone

Netherlands’ Potato ...

  Potato manufacturers in the Netherlands are approaching...

Maine Board Approves Three New Types of GMO Potatoes

Maine Board Approves...

Maine Board of Pesticides Control has unanimously approved...

AHDB Launches New Tool to Fight against Blight

AHDB Launches New To...

  AHDB Potatoes has launched a new website to help combat...

Researcher Discusses Diseases of Potato Plants

Researcher Discusses...

  Anne Njoroge, a molecular pathologist working at the In...

New “Focus on Potato” Webinar Rhizoctonia Canker and Black Scurf

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  The Plant Management Network (PMN) has released a new p...

First UK Deposit in Global Seed Vault

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  The Commonwealth Potato Collection (CPC), an invaluable...

Cool Farming Tool Proves Sustainability of Potato Culture

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  Since last autumn, the farmers and the professionals in...

Agreement on Genome-Analysis Technology

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  Monsanto Company and NRGene announced that they have re...

New Method to Capture Disease-resistant DNA for Plants

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  Scientists have developed and improved technique for ca...

New “Focus on Potato” Webcast Helps Growers Manage White Mold Infections

New “Focus on Potato...

The Plant Management Network (PMN) has released a new pres...

Two years on from launching the search for its first ever team of Potato Ambassadors, the UK's Potato Council is looking to recruit new members to get involved in marketing activity and help spread the word that potatoes are healthy, tasty, versatile, easy-to-prepare and great value for money.

Corporate affairs manager for Potato Council, Maria Ball, said: "The current Ambassadors signed up to get involved in Potato Council marketing activity following an appeal at BP2009. Of the many who applied, ten were chosen to represent England, Scotland and Wales.

"Since their appointment, all have worked hard to reinforce the positive messages about potatoes and to build a closer affinity between the industry and consumers.

"The Potato Ambassadors have helped with making TV programmes about food, such as Channel 4's ‘Food: What Goes in your Basket?' and, ‘The Great British Food Revival' that is currently being repeated on BBC2.

"Our Ambassadors have also spoken with their local press and radio stations to help the industry communicate positive messages about potatoes, as well as attending regional road shows as part of our Many Faces of Potatoes campaign and the nutrition events for mums this autumn.

"The Ambassadors have been exposed to an audience of over 19 million consumers, across press, consumer magazines, radio, internet, road shows and TV, showing the public the dedication and passion that goes into producing potatoes."

Maria added: "It is imperative that we continue to engage with consumers, particularly the younger generation, to demonstrate that potatoes can be versatile, nutritious and an easy weekday meal option.

"That is why we are offering others the opportunity to sign up and join the team now.

"We know that growers and packers are busy people, but the role of a Potato Ambassador shouldn't take up more than a few days in total over the course of a year.

"As an Ambassador, we would like to be able to call on you from time to time to attend regional and national events or speak to your local newspaper or radio station.

"You could be asked to visit a local school to talk to children participating in our Grow Your Own Potatoes project. Of course if you have your own ideas about how to appeal to consumers, then so much the better!"

The Potato Ambassadors initiative has delivered £1.2m of PR coverage in consumer press and broadcast media, with around 19m opportunities to see positive messages about potatoes. £64,000 worth of coverage was generated in the trade press.

To register your interest in becoming a Potato Ambassador or for more information about what's involved, call Maria Ball on 024 7647 8773 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

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