Consumers will seek to discover new flavors, perhaps from South American oranges or fermented garlic, according to flavor trend predictions for 2012 from Sensient Flavors.
The company used a proprietary process that filters trends from the broad level down to the flavors themselves. The list of flavors was inspired from mega trends such as health and wellness, sensory, comfort and connections.
"As we researched these mega trends for the 2012 Sensient flavors predictions, an underlying theme emerged which reflected a consumer desire for and interest in discovery," said Jim Sheperd, director of beverage solutions at Sensient Flavors.
"That is, consumers today are increasingly open to - and even seek - new flavor profiles in both the food and beverages they purchase. Three subsets of the discovery theme emerged: new and novel, re-invention, and combination of flavors."
Sensient's flavor trend predictions include:
●Aji Amarillo - The bright orange is native to South America. Its chile flavor offers a profile with medium heat and fruity notes.
●Honeycrisp apple - Breeders from the University of Minnesota introduced the apple variety in 1991. Honeycrisp apple offers a profile with sweet, tart and juicy notes.
●Lucuma - Native to South America, the lucuma offers a sweet flavor profile with notes of maple, sweet potato and caramel.
●Plum - It offers a sweet, tart and juicy profile.