UK crisp firm Tyrrells has acquired Glennans, a maker of vegetable crisps.
Glennans, set up in 1986, sells its eponymous vegetable crisps to retailers including Tesco, Asda and Waitrose. It also makes crisps under contract for retailers and manufacturers, reported just-food.
The deal, struck for an undisclosed sum, is Tyrrells' first acquisition and the company said there were opportunities for Glennans to grow at home and abroad.
Tyrrells marketing director Oliver Rudgard told just-food: "Glennans has got fantastic expertise in vegetable crisps. The Glennans brand has got a lot of opportunity not only in the UK but also abroad."
Vegetable crisps are around 10% of Tyrrells' annual sales, which, in the year to 1 April, stood at GBP22.2m (US$34.4m), up 31% on the year.
"[Vegetable crisps] are growing incredibly strongly. People are looking for something a little bit different from the ordinary. [The deal] definitely strengthens our position in the marketplace."