Friday, 25 July 2014

Your Potato Europe VIP Ticket Is on Us!

As media partners of the event in Bockerode/Hanover, Germany, Potato Processing International and Potato Storage International is inviting 20 lucky readers to win a VIP tour of the fair in September 3-4.

World Map of Test Centres: Woerden

The slogan Florigo applies for the work performed within its Food Technology Center (FFTC) is: “… when Food becomes Fun!”, and starts our series of virtual tours mapping testing facilities the world over and

Global Forum for Innovations in Agriculture Launches Call for Innovations

The Global Forum for Innovations in Agriculture (GFIA), the event for the future of sustainable agriculture, has recently launched the Call for Innovations for next year’s event, to be held from March 9-10, 2015

World Potato Congress Inc. Appoints Three New Directors

David Thompson, President CEO, World Potato Congress Inc. (WPC Inc.) announced the appointment of Mr. Ron Gall, New Zealand; Dr. Nora Olsen, USA; and Anne Fowlie, Canada; as members of the Board

Supporting the Scottish Potato Industry

Supporting the Scottish Potato Industry

Potato Council has been working to raise the profile of potatoes amongst Members of the Scottish Parliam...

Global Forum for Innovations in Agriculture Launches Call for Innovations

Global Forum for Innovations in Agriculture Launches Ca...

The Global Forum for Innovations in Agriculture (GFIA), the event for the future of sustainable agricult...

Your Potato Europe VIP Ticket Is on Us!

Your Potato Europe VIP Ticket Is on Us!

As media partners of the event in Bockerode/Hanover, Germany, Potato Processing International and Potato...

Potato Industry Leadership Institute Accepts Applications

Potato Industry Leadership Institute Accepts Applicatio...

The National Potato Council (NPC) and the United States Potato Board (USPB) are accepting applications ...

tna Appoints New European Director of Sales

tna Appoints New European Director of Sales

Packaging and processing solutions specialist, tna, announces the promotion of James Hosford to the new...

Atlantic Grupa Expands Its Operations with a New Brand of Potato Chips

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Atlantic Grupa has recently signed a strategic cooperation agreement concerning the segment of salty sn...

Ishida Introduces Fast Snack Packing Solution

Ishida Introduces Fast Snack Packing Solution

Ishida Europe has introduced single and twin high speed snacks packing systems, comprising either a 14-...

Ishida Reveals Ultrasonic Technology

Ishida Reveals Ultrasonic Technology

Ishida Europe has introduced ultrasonic technology into its Atlas range of bagmakers.

Florigo delivers 500th Steam Peeler

Florigo delivers 500th Steam Peeler

Florigo has recently delivered its latest steam peeler technology to a large vegetable processor in Fra...

Lay's "Do Us A Flavor" Contest Finalists Announced

Lay's Do Us A Flavo...

Lay's potato chips, one of the brands from PepsiCo (http:/...

New Vertical Z Conveyor to Be Introduced at PackExpo

New Vertical Z Conve...

Dynamic Conveyor is introducing a vertical z-style conveyo...

Lay's Launches Football-Themed Flavours

Lay's Launches Footb...

Video  The leading potato chip brand from PepsiCo India la...

UK Ingredients Firm Targets Booming Food Market in Asia

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UK-based food coatings specialist Bowman Ingredients has a...

 Kiremko’s Sliver Remover Gets Upgraded

Kiremko’s Sliver Re...

The Kiremko sliver remover has undergone a major innovatio...

BioSafe Systems Introduces Complete Potato Storage Protection Programme

BioSafe Systems Intr...

Following research and development, BioSafe Systems offers...

Future Proofing Cheshire Potatoes

Future Proofing Ches...

Cheshire potato growers gathered at Aston Grange Farm near...

Sophisticated Potato Inspection

Sophisticated Potato...

Improvements in sorting machinery are aimed at many grower...

McCain Foods to Help Monitor Potato Crops with Drones

McCain Foods to Help...

Global potato processor McCain Foods is using drone techno...

Open Farm Sunday 2014 Review

Open Farm Sunday 201...

Farmers and their helpers celebrated this weekend the posi...

India's leading potato chips brand, Lay's from PepsiCo, has joined hands with renowned designer duoShantanu-Nikhil to launch a new range of baked chips - "Lay's Baked", through an exclusive fashion show in Delhi.

 

Their fashion collection for young women is inspired from the Lay's Baked philosophy of "unrestrained fun".

Vidur Vyas, Marketing Director, India Foods, PepsiCo India, said, "As market leader, PepsiCo Foods is committed to delivering new taste experiences to our consumers. Through this premium range of chips targeted at young women, we are offering a variety which has 50% less fat, and promises unrestrained fun and great taste."

Gaurav Mehta, Director-Western Snacks, India Foods, PepsiCo India said, "As India's most loved snack brand, Lay's has always delivered great tasting product innovations. Shantanu-Nikhil are a natural choice of partners in launching this new range of snacks. Lay's Baked, with its premium flavours and distinct texture, promises a great taste experience. This proposition is in perfect synergy with their design sensibility, which epitomizes vivacity, refinement and sophistication."

Lays Baked has been launched with three flavours - Original Salted, Cream Herb and Onion and Sunkissed Tomato.

With its promise of 50% less fat and great taste, it is the perfect snack for young women.

The launch will be supported by a 360-degree integrated communication, including national TV campaign, print, outdoor and a significant online component that includes social media.

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Latest Events

Jul 27th 2014 - Jul 31st 2014
The Potato Association of America 2014 Annual Meeting
Aug 7th 2014 - Aug 7th 2014
Potatoes in Practice
Sep 3rd 2014 - Sep 4th 2014
Potato Europe
Nov 23rd 2014 - Nov 25th 2014
Interpom
Jun 10th 2015 - Jun 15th 2015
Snackex
Jul 28th 2015 - Jul 30th 2015
9th World Potato Congress

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