Tuesday, 09 February 2016

FRUIT LOGISTICA 2016 becomes capital of fresh produce trade for three days

FRUIT LOGISTICA 2016 becomes capital of fresh prod...

  From February 3 to 5, FRUIT LOGISTICA in Berlin is the place to be for everyone that wants to k...

Perupas shortlisted for Fruit Logistica Innovation Award

Perupas shortlisted for Fruit Logistica Innovation...

  WOW! Colourful Perupas made by Dutch company HZPC were selected by the international Fruit Logi...

Givaudan celebrates ten years of ethical sourcing

Givaudan celebrates ten years of ethical sourcing

  Givaudan is marking a milestone in its journey to sustainable natural ingredients with an event...

ChemChina to acquire Syngenta at a value of over US$ 43 billion

ChemChina to acquire Syngenta at a value of over US$ 43...

  Syngenta has announced that earlier this February ChemChina has offered to acquire the company at US...

Kiremko starts construction works at new facility

Kiremko starts construction works at new facility

  On February 1, the construction of the new Kiremko building started in a festive way in Montfoort, T...

Potato cultivation programme lifting people out of poverty in Africa

Potato cultivation programme lifting people out of pove...

  The Irish Potato Coalition is a programme set up by Vita, an Irish NGO, which works with communi...

Sensor-based systems for the potato industry exhibited at Fruit Logistica 2016

Sensor-based systems for the potato industry exhibited ...

  A new edition of the Fruit Logistica trade show is set to take place in Berlin, Germany, between Feb...

AHDB launches website to improve potato chips quality

AHDB launches website to improve potato chips quality

  With the frying trade accounting for 12% of the Great Britain potato crop, ensuring quality across t...

Snack manufacturer Ibersnacks assesses its weigher-bagger equipment

Snack manufacturer Ibersnacks assesses its weigher-bagg...

  Snack manufacturers with high production outputs to pack and large orders to fulfil are among the mo...

FAM and Stumabo launch NECST - Next Evolution in Centrifugal Slicing Technology

FAM and Stumabo laun...

  FAM Stumabo developed NECST TM, an ambitious R D proj...

Potato chips in Canada - All dressed up

Potato chips in Cana...

  If you want to try potato chips with ketchup, dill pick...

Pasteurization - It’s all about safety first

Pasteurization - It’...

  Improved shelf life for food products is essential – no...

Kiremko and Packo present new product pump

Kiremko and Packo pr...

    Dutch manufacturer Kiremko and Packo, designer and c...

Company introduces potato starch for clean label food coatings

Company introduces p...

    Eliane™ Bind 12 is a potato starch with unique propert...

Welsh potato growers get latest know-how on Potato Day

Welsh potato growers...

  Over 50 potato growers gathered at the County Showground ...

Chile considered robust market for American agricultural equipment

Chile considered rob...

  In the most recently released U.S. Department of Commer...

Dundee-China collaboration discovers potential ‘Achilles heel’ of potato blight

Dundee-China collabo...

  Scientists working in Scotland and China have uncovered...

SmartStor controller wins Certificate of Merit at Lamma 2016

SmartStor controller...

  Lamma 16, the first major farming event of the year too...

Another stage completed at new Agristo cold store

Another stage comple...

  Egemin Automation has embarked upon a new major phase i...

India's leading potato chips brand, Lay's from PepsiCo, has joined hands with renowned designer duoShantanu-Nikhil to launch a new range of baked chips - "Lay's Baked", through an exclusive fashion show in Delhi.

 

Their fashion collection for young women is inspired from the Lay's Baked philosophy of "unrestrained fun".

Vidur Vyas, Marketing Director, India Foods, PepsiCo India, said, "As market leader, PepsiCo Foods is committed to delivering new taste experiences to our consumers. Through this premium range of chips targeted at young women, we are offering a variety which has 50% less fat, and promises unrestrained fun and great taste."

Gaurav Mehta, Director-Western Snacks, India Foods, PepsiCo India said, "As India's most loved snack brand, Lay's has always delivered great tasting product innovations. Shantanu-Nikhil are a natural choice of partners in launching this new range of snacks. Lay's Baked, with its premium flavours and distinct texture, promises a great taste experience. This proposition is in perfect synergy with their design sensibility, which epitomizes vivacity, refinement and sophistication."

Lays Baked has been launched with three flavours - Original Salted, Cream Herb and Onion and Sunkissed Tomato.

With its promise of 50% less fat and great taste, it is the perfect snack for young women.

The launch will be supported by a 360-degree integrated communication, including national TV campaign, print, outdoor and a significant online component that includes social media.

Digital edition



Click or tap to download the digital magazine
for your tablet or mobile device.
Instructions available here.

 x 
Cart empty

Latest Events

Mar 19th 2016 - Mar 23rd 2016
Snaxpo 2016

adipex online no prescriptionbuy phentermine online without prescriptionbuy klonopin online no prescriptionsoma online pharmacyzolpidem online without prescriptionprovigil for saleativan online without prescriptionxanax online pharmacybuy alprazolam onlinediazepam online no prescriptionbuy ultram online no prescriptionbuy ambien online without prescriptionbuy tramadol without prescriptionbuy valium no prescription

Trade Media Solutions S.R.L. | 1-5 G-ral David Praporgescu Str., 1st Floor, District 2, 020965 Bucharest, Romania.
Tel: +40 (0) 21 31 590 31  | E-mail: office@mediatrade.ro