Saturday, 20 December 2014

All you need to know about potato processing and storage in a single event: IPPSC 2015

With the main theme “Dynamic industry solutions – looking into the competitive future of potato growing and processing,” the Potato Processing and Storage Convention (#IPPSC2015 (http://www.potatoconvention.com/home)) is shaping as a must-attend industry event to

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

What began with one man's invention more than 100 years ago turned into a company that today sells equipment in 120 countries around the world. That is the story of Urschel Laboratories Inc., one

World Map of Test Centers: CENTEC

Located minutes away from GuadalajaraAirport, the Heat and Control CENTEC (http://www.heatandcontrol.com/default.asp) facility in Mexico provides equipment demonstrations, process development assistance, and training programs to assist novice food processors and established companies.

Save water, save money!

The advantages of implementing a solution to save water are many, not only in cost reducing. It is possible to treat the potatoes with disinfected water in order to reach an even higher quality.

SFA CEO urges American Congress to approve federal standard for GMO food labels

Snack Food Association (SFA) (http://www.sfa.org/) President and CEO Tom Dempsey urged American Congress to approve legislation creating a federal standard for labeling food produced with genetically modified organisms (GMOs).

Agriculture Ministers agreed to strengthen EU policies for young farmers

Agriculture Ministers agreed to strengthen EU poli...

Agriculture Ministers from across the EU agreed on Presidency Conclusions in order to promote genera...

All you need to know about potato processing and storage in a single event: IPPSC 2015

All you need to know about potato processing and s...

With the main theme “Dynamic industry solutions – looking into the competitive future of potato gr...

Euro-Med Ministerial Conference on Agriculture calls for political focus on young farmers

Euro-Med Ministerial Conference on Agriculture cal...

“The young generation must be the main players of agriculture and fisheries” and that the “involveme...

McCain Foods expands in Indian cities

McCain Foods expands in Indian cities

McCain Foods, producers of frozen French fries and appetizers, is expanding its distribution network as w...

tna launches new Arabic website

tna launches new Arabic website

 tna has launched an Arabic language website, underlining the importance of the Middle East region to the...

SFA CEO urges American Congress to approve federal standard for GMO food labels

SFA CEO urges American Congress to approve federal stan...

Snack Food Association (SFA) (http://www.sfa.org/) President and CEO Tom Dempsey urged American Congress ...

Tummers on their new logo: “We wanted a more professional and more modern look”

Tummers on their new logo: “We wanted a more profession...

Technology producer Tummers has recently changed the company’s corporate logo and explained the decision ...

tna launched intelli-weigh 0328 omega multi-head twin scale

tna launched intelli-weigh 0328 omega multi-head twin s...

Integrated food packaging and processing solutions provider, tna,has launched the tna   intelli-weigh 0...

New Herbert distributor for Russia’s growing market

New Herbert distributor for Russia’s growing market

The company Rusbana Engineering, Moscow-based, is the new distributor appointed by Herbert Engineering,...

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

Exclusive interview ...

What began with one man's invention more than 100 years ago ...

Important investment in Lamb Weston frozen food facility in Netherlands will add capacity and jobs

Important investment...

Lamb Weston / Meijer, a joint venture between US-based ConAg...

Thanksgiving Feast, a new line of kettle-cooked potato chips

Thanksgiving Feast, ...

Boulder Canyon Foods introduces Thanksgiving Feast, a new ...

Potato Week 2014 to take place on October 6-12

Potato Week 2014 to ...

The dates for Potato Week 2014 are October 6-12 and the camp...

Kent Crisps Announces New Branding

Kent Crisps Announce...

AMC Foods announces the re-launch of their popular Kent Cr...

Seed Industry Event conference tackles key industry concerns

Seed Industry Event ...

The recent Seed Industry Event, organized by British Potato ...

Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

McDonald’s does not plan to use J.R. Simplot's GMO potatoes

McDonald’s does not ...

A huge debate is happening these days in the USA involving...

Prince Edward Island Potato Board awards tips in tampering case

Prince Edward Island...

The potato industry in Prince Edward Island (PEI) will off...

Farmers in Uzbekistan learn how to improve productivity and save water

Farmers in Uzbekista...

Two international organizations lead projects for Uzbekist...

India's leading potato chips brand, Lay's from PepsiCo, has joined hands with renowned designer duoShantanu-Nikhil to launch a new range of baked chips - "Lay's Baked", through an exclusive fashion show in Delhi.

 

Their fashion collection for young women is inspired from the Lay's Baked philosophy of "unrestrained fun".

Vidur Vyas, Marketing Director, India Foods, PepsiCo India, said, "As market leader, PepsiCo Foods is committed to delivering new taste experiences to our consumers. Through this premium range of chips targeted at young women, we are offering a variety which has 50% less fat, and promises unrestrained fun and great taste."

Gaurav Mehta, Director-Western Snacks, India Foods, PepsiCo India said, "As India's most loved snack brand, Lay's has always delivered great tasting product innovations. Shantanu-Nikhil are a natural choice of partners in launching this new range of snacks. Lay's Baked, with its premium flavours and distinct texture, promises a great taste experience. This proposition is in perfect synergy with their design sensibility, which epitomizes vivacity, refinement and sophistication."

Lays Baked has been launched with three flavours - Original Salted, Cream Herb and Onion and Sunkissed Tomato.

With its promise of 50% less fat and great taste, it is the perfect snack for young women.

The launch will be supported by a 360-degree integrated communication, including national TV campaign, print, outdoor and a significant online component that includes social media.

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