Friday, 29 August 2014

Your Potato Europe VIP Ticket Awaits!

As media partners of the event in Bockerode/Hanover, Germany, Potato Processing International and Potato Storage International is inviting 20 lucky readers to win VIP tickets to the fair in September 3-4.

World Map of Test Centres: Woerden

The slogan Florigo applies for the work performed within its Food Technology Center (FFTC) is: “… when Food becomes Fun!”, and starts our series of virtual tours mapping testing facilities the world over and

Global Forum for Innovations in Agriculture Launches Call for Innovations

The Global Forum for Innovations in Agriculture (GFIA), the event for the future of sustainable agriculture, has recently launched the Call for Innovations for next year’s event, to be held from March 9-10, 2015

World Potato Congress Inc. Appoints Three New Directors

David Thompson, President CEO, World Potato Congress Inc. (WPC Inc.) announced the appointment of Mr. Ron Gall, New Zealand; Dr. Nora Olsen, USA; and Anne Fowlie, Canada; as members of the Board

Industry Trends: Exotic Cuts

As consumers are increasingly chasing product diversification and the unique, exotic shapes, we’ve analyzed with Key Technology’s John Kadinger the processes involved into manufacturing them, step by step.

Potato Council Announces Growers’ Event SIE14

Potato Council Announces Growers’ Event SIE14

The biennial Seed Industry Event (SIE14), to be held on November, 25, at the Crieff Hydro, will focus on...

Potato Europe 2014 announces 220 Exhibitors from 13 Countries

Potato Europe 2014 announces 220 Exhibitors from 13 Cou...

Potato Europe 2014 will take place on September, 3-4 at the Rittergut Bockerode estate in Springe-Mittel...

European Snacks Association Members Amica Chips and Ica Foods Join EU Pledge

European Snacks Association Members Amica Chips and Ica...

Amica Chips and ICA Foods, two major savoury snack companies on the Italian market with a growing intern...

Russia agrees to lift British seed potato import ban

Russia agrees to lift British seed potato import ban

The ban on the import of British fruit and vegetables to Russia, over the Ukraine crisis, has been part...

Key Technology Appoints Lenno Foodtech as Sales Representative in China

Key Technology Appoints Lenno Foodtech as Sales Represe...

Key Technology announces the appointment of Lenno Foodtech as its exclusive sale representative in Chin...

ADM Opens Global Headquarters and Customer Center in Chicago

ADM Opens Global Headquarters and Customer Center in Ch...

Archer Daniels Midland Company opened its global headquarters and customer center in downtown Chicago. ...

Herbert new sponge dryer removes surface moisture with minimum maintenance

Herbert new sponge dryer removes surface moisture with ...

Sponge and felt dryers from Herbert Engineering, the leaders in root crop handling systems, have been i...

Herbert Previews Its Equipment Line Up for Potato Europe

Herbert Previews Its Equipment Line Up for Potato Europ...

The Herbert Oculus next generation optical sorter for washed potatoes and Herbert GF2 box filler will b...

New Sorter Promises to Select Foreign Materials Even for Unwashed Potatoes

New Sorter Promises to Select Foreign Materials Even fo...

TOMRA Sorting Solutions is to highlight the ability of its sensor-based systems to sort and process pot...

Lay's "Do Us A Flavor" Contest Finalists Announced

Lay's Do Us A Flavo...

Lay's potato chips, one of the brands from PepsiCo (http:/...

New Vertical Z Conveyor to Be Introduced at PackExpo

New Vertical Z Conve...

Dynamic Conveyor is introducing a vertical z-style conveyo...

Lay's Launches Football-Themed Flavours

Lay's Launches Footb...

Video  The leading potato chip brand from PepsiCo India la...

UK Ingredients Firm Targets Booming Food Market in Asia

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UK-based food coatings specialist Bowman Ingredients has a...

 Kiremko’s Sliver Remover Gets Upgraded

Kiremko’s Sliver Re...

The Kiremko sliver remover has undergone a major innovatio...

BioSafe Systems Introduces Complete Potato Storage Protection Programme

BioSafe Systems Intr...

Following research and development, BioSafe Systems offers...

Future Proofing Cheshire Potatoes

Future Proofing Ches...

Cheshire potato growers gathered at Aston Grange Farm near...

Sophisticated Potato Inspection

Sophisticated Potato...

Improvements in sorting machinery are aimed at many grower...

McCain Foods to Help Monitor Potato Crops with Drones

McCain Foods to Help...

Global potato processor McCain Foods is using drone techno...

Open Farm Sunday 2014 Review

Open Farm Sunday 201...

Farmers and their helpers celebrated this weekend the posi...

India's leading potato chips brand, Lay's from PepsiCo, has joined hands with renowned designer duoShantanu-Nikhil to launch a new range of baked chips - "Lay's Baked", through an exclusive fashion show in Delhi.

 

Their fashion collection for young women is inspired from the Lay's Baked philosophy of "unrestrained fun".

Vidur Vyas, Marketing Director, India Foods, PepsiCo India, said, "As market leader, PepsiCo Foods is committed to delivering new taste experiences to our consumers. Through this premium range of chips targeted at young women, we are offering a variety which has 50% less fat, and promises unrestrained fun and great taste."

Gaurav Mehta, Director-Western Snacks, India Foods, PepsiCo India said, "As India's most loved snack brand, Lay's has always delivered great tasting product innovations. Shantanu-Nikhil are a natural choice of partners in launching this new range of snacks. Lay's Baked, with its premium flavours and distinct texture, promises a great taste experience. This proposition is in perfect synergy with their design sensibility, which epitomizes vivacity, refinement and sophistication."

Lays Baked has been launched with three flavours - Original Salted, Cream Herb and Onion and Sunkissed Tomato.

With its promise of 50% less fat and great taste, it is the perfect snack for young women.

The launch will be supported by a 360-degree integrated communication, including national TV campaign, print, outdoor and a significant online component that includes social media.

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