Walkers is launching a multi-million pound campaign in the UK set to spark a national flavour debate with the launch of three new mystery flavours inspired by ingredients and recipes loved by the Great British public.
Walkers "What's That Flavour?" will put the nation's taste buds to the test, capturing the imagination of consumers while driving tasty CSN profits for retailers.
Consumers are also being given the chance to bag three £50,000 prizes if they correctly identify the mystery flavour names. For now they are simply named Mystery Flavour A, Mystery Flavour B and Mystery Flavour C, with the real flavours revealed on the 12th March.
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