Thursday, 29 June 2017

Europatat Congress 2017 Focused on Plant Health and International Trade

Europatat Congress 2017 Focused on Plant Health an...

  Europatat Congress 2017 (June 15-16) focused on two of the major topics that are on the table o...

 US National Potato Council’s Summer Meeting Starts in Denver

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  The NPC summer meeting takes place in Denver (Colorado, USA), June 28-30. The experts will disc...

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Major potato processors in Europe are committed to sustainable practices and investments are being...

PROFEL and Freshfel to Promote the Consumption of Vegetables

PROFEL and Freshfel to Promote the Consumption of Veget...

  PROFEL, the European Association of Fruit and Vegetable Processors, and Freshfel Europe, the Europea...

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  Talking about “Brexit Challenges and opportunities for potatoes”, David Swales, head of Strategic In...

GB Potato Planted Area Estimated to Increase by 4%

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  AHDB Potatoes Market Intelligence analysts estimate the total area planted with potatoes in Great Br...

Key Technology Presents VERYX Digital Sorters to Australian Processor

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  Key Technology introduces its VERYX family of digital sorters to the Australian food processing indu...

Tong Launches New Fieldloader

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Tomra Launches New User Interface to Optimize Work Flow

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Texturized Potato Chips with Ingredion’s Solution

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Lamb Weston Introduces “Grown In Idaho” Brand

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  Lamb Weston introduced “Grown In Idaho”, a new brand of...

Boulder Canyon Introduces Coconut Oil Potato Chips

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Boise State University Develop Sensor for Potato Rot

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Simplot Postpones the Introduction of Innate Potatoes in Canada

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GMO Potato Lines to Be Approved in Australia and New Zealand

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Maine Board Approves Three New Types of GMO Potatoes

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In honor of National Snack Food Month, Euromonitor analyses the current trends in the US snack industry.

Hot/Spicy Flavours "Heat Up" the Market

Within sweet and savoury snacks, manufacturers are introducing new products aimed at consumers' increasing affinity for hot/spicy flavours.

In April 2011, for instance, Frito-Lay partnered with the Tapatio hot sauce brand to release Tapatio-flavoured Doritos, Fritos, and Ruffles chips/crisps (tortilla, corn, and potato, respectively).

The company also launched its Cheetos Crunchy Fiery Fusion line in 2011, while other manufacturers worked with major hot sauce companies like McIlhenny Co (Tabasco brand) to produce spicy-flavoured snacks.

This trend follows what we have seen in related categories like spicy chili/pepper sauces, which have seen dramatic growth in recent years.

These spicy flavours are especially popular with younger consumers.

Unique Snack Formats Reshape the Industry

New product launches that offer consumers something new and unique in terms of format/taste continue to appeal to consumers.

The success of brands such as Stacy's Pita Chips (Frito-Lay Co) and Kettle Chips (Kettle Foods Inc) has generated new products such as "Popchips" and "Pretzel Crisps."

Frito-Lay also looked to capitalise on these trends by launching its Tostitos Artisan Recipes line in February 2011.

With innovative flavours like Roasted Garlic and Black Bean, Frito Lay hopes that this unique introduction can build on this trend and help spark sales for Tostitos.

"All-Natural" is Key

Frito-Lay, the dominant player in the US sweet and savoury snacks market, has made a push to convert half of its entire US snacks portfolio to a natural-ingredient-only composition in recent years.

Company advertisements featured a chef handcrafting Lay's chips from fresh/natural ingredients in a kitchen, and Frito-Lay even set up a "flavour kitchen" in New York's Times Square in which visitors were invited to observe the company's snack-creation process from natural ingredients and sample various new snack flavours.

Merger/Acquisition Activity Grows

The snacks industry has seen important M&A activity in recent years.

In 2010, a merger between Snyder's of Hanover and Lance Inc created a newly-formed Snyder's-Lance Inc, which was able to leverage its combined distribution network to expand sales.

Then, in April 2011, Diamond Foods announced that it was acquiring Procter & Gamble's iconic Pringles brand in a multi-billion dollar deal.

For Diamond, this acquisition brings one of the largest and most important brands in sweet and savoury snacks to its portfolio and increases the company's stature.

These types of blockbuster deals have reshaped the competitive landscape of the snacks market.

 

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