Monday, 02 March 2015

Market analysis: The most popular German potato chips

The potato chip industry in Germany was established approximately 50 years ago. The idea of mass production came from two separate trips to the US. Both trips led to the founding of lucrative family

TOMRA, close to the prestigious European Business Awards

TOMRA has been named as a Ruban d’Honneur recipient and one of ten finalists now being considered for the 2014-15 European Business Awards in the category “The Business of the Year with Turnover of

Heat and Control completes a new continuous fryer system for formed potato chips

Equipment manufacturer Heat and Control has just completed another continuous fryer system to produce 500 kg / hour of finished formed and stackable potato chips, a popular snack worldwide.

FooDesign has new website

FOODesign, a tna company, has launched a dynamic new website to reflect its leading position as a food processing equipment innovator and provide a valuable resource for the global food manufacturing industry. 

Preventing the Spread of Pathogens in a Storage

A proper disinfection of potato storage and equipment is effective in preventing the spread of pathogens that incite contagious diseases. 

Campaign “Cook Your Own Potatoes”, supported by Olympic athlete

Campaign “Cook Your Own Potatoes”, supported by Ol...

Potato Council has added an exciting new dimension to its successful ‘Cook Your Own Potatoes’ projec...

Horsch won "Best new product or innovation" category at LAMMA’15 Award

Horsch won Best new product or innovation catego...

The equipment manufacturer Horsch UK won the “Best New Product or Innovation” at LAMMA’15, the annua...

Chip Week is calling all “chip lovers” across the UK

Chip Week is calling all “chip lovers” across the ...

Chip Week 2015 will run from February 16-22 and will select its winners for this year’s Choice Chi...

Aviko partners with Rooster Piri Piri

Aviko partners with Rooster Piri Piri

Potato specialist Aviko has partnered with UK quick-service casual dining chain Roosters Piri Piri, whi...

US Northern Plains Potato Growers Association has a new chairman

US Northern Plains Potato Growers Association has a new...

The Northern Plains Potato Growers Association held its banquet; event that included the passing of the c...

The EU Commissioner has CAP simplification as priority

The EU Commissioner has CAP simplification as priority

Phil Hogan, the EU Commissioner for agriculture and rural development, said he would listen closely to ...

Heat and Control launches KleenCoat and KleenFlex

Heat and Control launches KleenCoat and KleenFlex

Equipment manufacturer Heat and Control has launched two new products that can help potato processors: ...

FOODesign launches cryo-jet 5 ambient&chilled air cooling system

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Equipment manufacturer FOODesign has recently launched the cryo-jet 5 ambient chilled air cooling syste...

Key Technology Introduces DateSort

Key Technology Introduces DateSort

Key Technology introduces DateSort, its newest digital sorter for grading dates, which combines mechanica...

Potatoes are back on WIC, a nutritional program for women, infants and children in USA

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The National Potato Council (NPC) from USA succeeded to put ...

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

Exclusive interview ...

What began with one man's invention more than 100 years ago ...

Important investment in Lamb Weston frozen food facility in Netherlands will add capacity and jobs

Important investment...

Lamb Weston / Meijer, a joint venture between US-based ConAg...

Thanksgiving Feast, a new line of kettle-cooked potato chips

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Potato Week 2014 to take place on October 6-12

Potato Week 2014 to ...

The dates for Potato Week 2014 are October 6-12 and the camp...

Seed Industry Event conference tackles key industry concerns

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Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

McDonald’s does not plan to use J.R. Simplot's GMO potatoes

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A huge debate is happening these days in the USA involving...

Prince Edward Island Potato Board awards tips in tampering case

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The potato industry in Prince Edward Island (PEI) will off...

Farmers in Uzbekistan learn how to improve productivity and save water

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Two international organizations lead projects for Uzbekist...

Despite new research showing sales of red potatoes have taken a hit, one British grown variety continues to go from strength to strength.

 

Following Fenmarc's commitment to invest in a PR and marketing campaign for its exclusively grown variety Rudolph, sales are up year-on-year, with a staggering 188% increase in the week prior to Christmas.

A Potato Council report released this month showed that volume and value sales of red potatoes were down 26.5% and 22.5% respectively in last quarter of 2011. In stark contrast, this season's sales to date of Rudolph potatoes are up 57% compared to the same time last year.

Jo Giggs, Fenmarc said: "It's great news that Rudolph potatoes sales continue to grow, especially at a time when reds in general have shown a bit of a downturn. Rudolph has also been a variety we've believed in and invested in, so we're delighted to see our work is paying off."

The sales increase for Rudolph comes amid a marketing campaign that has included: a new brand and strapline - All tastes catered for - created for Rudolph; launch of a new website and twitter feed; deliveries of new season Rudolph to media and chefs; and a tasting day at Tuddenham Mill, Suffolk, with Observer Food Monthly Young Chef of the Year Paul Foster. The campaign has been shortlisted for Trade Marketing Campaign of the Year at this months Grower of the Year awards.

All activity focuses on differentiating Rudolph potatoes from other varieties on the market. With its distinctive red skin, this premium red maincrop potato is extremely versatile and reliable, delivering equally good results across most cooking methods.

Jo Giggs added: "Rudolph's quality has already been recognised by the industry, winning gold in the vegetable category at the True Taste of Food & Drink Wales Awards and being highly commended in the fresh produce category at the Quality food Awards. This sales increase shows that consumers have recognised the quality of Rudolph too."

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