Thursday, 30 July 2015

NPC holds 2015 Summer meeting

NPC holds 2015 Summer meeting

On July 7-9, growers and industry leaders from across the United States of America met in Kalispel...

Peru will host 10th World Potato Congress in 2018

Peru will host 10th World Potato Congress in 2018

The official announcement was made on July 15 by Alberto Maurer, head of Peru’s National Institute...

AHDB strategic potato farm open event

AHDB strategic potato farm open event

AHDB Potatoes first Strategic Potato Farm (SPot) is now established in Staffordshire. An open day ha...

Bühler Aeroglide introduces new food technologist

Bühler Aeroglide introduces new food technologist

Bühler Aeroglide, a global leader in thermal process engineering and technology for food, feed, and indus...

AHDB Next Generation group explore potato processing

AHDB Next Generation group explore potato processing

  The AHDB Potatoes ‘Next Generation’ tour kicked off in Yorkshire last month, visiting two progressiv...

TOMRA launches Spanish language website

TOMRA launches Spanish language website

TOMRA has launched a Spanish version of its website, underlining the importance of Spain and other Span...

tna highlights start-to-finish solutions at PACK EXPO 2015

tna highlights start-to-finish solutions at PACK EXPO 2...

For the first time in tna’s history with Pack Expo, tna will be presenting its capabilities as the only t...

The steps to chilled perfection

The steps to chilled perfection

  Production of frozen products, especially French fries, needs to be meticulous to end up with the ...

Key Technology introduce enhancements to Rotary systems

Key Technology introduce enhancements to Rotary systems

Key Technology introduced on July 15 its improved Rotary Sizing and Grading Systems, which include its Sl...

McCain Australia has new range of frozen potato wedges

McCain Australia has...

  McCain Australia has recently launched the new wedges ‘...

Tolsma-Grisnich and Kiremko, partnership for a new plant in China

Tolsma-Grisnich and ...

  Strategic partners Tolsma-Grisnich and Kiremko recently...

Utz Quality Foods launches Specialty Division

Utz Quality Foods la...

Utz Quality Foods, Inc. has recently announced the culmina...

Potatoes are back on WIC, a nutritional program for women, infants and children in USA

Potatoes are back on...

The National Potato Council (NPC) from USA succeeded to put ...

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

Exclusive interview ...

What began with one man's invention more than 100 years ago ...

UK Potato Council says it is a record year for seed potato exports

UK Potato Council sa...

  Seed potato exports are booming, with the latest figure...

Indian Government will procure 6,600 tones of potato from farmers

Indian Government wi...

The State Government announced its decision to procure 6,6...

Company launches a new solution for potato sprouting

Company launches a n...

  BioSafe Systems announces the introduction of ARRET Spr...

Seed Industry Event conference tackles key industry concerns

Seed Industry Event ...

The recent Seed Industry Event, organized by British Potato ...

Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

Despite new research showing sales of red potatoes have taken a hit, one British grown variety continues to go from strength to strength.

 

Following Fenmarc's commitment to invest in a PR and marketing campaign for its exclusively grown variety Rudolph, sales are up year-on-year, with a staggering 188% increase in the week prior to Christmas.

A Potato Council report released this month showed that volume and value sales of red potatoes were down 26.5% and 22.5% respectively in last quarter of 2011. In stark contrast, this season's sales to date of Rudolph potatoes are up 57% compared to the same time last year.

Jo Giggs, Fenmarc said: "It's great news that Rudolph potatoes sales continue to grow, especially at a time when reds in general have shown a bit of a downturn. Rudolph has also been a variety we've believed in and invested in, so we're delighted to see our work is paying off."

The sales increase for Rudolph comes amid a marketing campaign that has included: a new brand and strapline - All tastes catered for - created for Rudolph; launch of a new website and twitter feed; deliveries of new season Rudolph to media and chefs; and a tasting day at Tuddenham Mill, Suffolk, with Observer Food Monthly Young Chef of the Year Paul Foster. The campaign has been shortlisted for Trade Marketing Campaign of the Year at this months Grower of the Year awards.

All activity focuses on differentiating Rudolph potatoes from other varieties on the market. With its distinctive red skin, this premium red maincrop potato is extremely versatile and reliable, delivering equally good results across most cooking methods.

Jo Giggs added: "Rudolph's quality has already been recognised by the industry, winning gold in the vegetable category at the True Taste of Food & Drink Wales Awards and being highly commended in the fresh produce category at the Quality food Awards. This sales increase shows that consumers have recognised the quality of Rudolph too."

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