Tuesday, 30 June 2015

IPPSC 2015, Day 2: Potato Industry Directions

IPPSC 2015, Day 2: Potato Industry Directions

After a first day abundant in knowledgeable talks on current and future matters of the processing ...

IPPSC 2015, Day 1: Newest Advances in Potato Processing

IPPSC 2015, Day 1: Newest Advances in Potato Proce...

Wednesday, June 17 was the first day of the International Potato Processing and Storage Convention...

IPPSC 2015 - Approaching key topics of the potato industry

IPPSC 2015 - Approaching key topics of the potato ...

Bucharest, June 17-19: Romania’s Capital was the host of the International Potato Processing and S...

tna appoints new processing group solutions manager for EMEIA

tna appoints new processing group solutions manager for...

Packaging and processing solutions provider tnaannounces the appointment of Henk Boon as its new group ...

McDonald's USA announces progress on commitment to promote balanced food

McDonald's USA announces progress on commitment to prom...

  McDonald's USA announces progress on commitment to promote balanced food, after a partnership with t...

Lamb Weston launches new global brand identity

Lamb Weston launches new global brand identity

  Lamb Weston has launched a new global brand identity expressed by the tagline "Seeing Possibili...

Italian snack manufacturer chooses integrated solutions from tna

Italian snack manufacturer chooses integrated solutions...

  Leading Italian snack manufacturer Pata was able to reduce waste, simplify cleaning operations and i...

TOMRA equips its Belgian test and demo center with a new cold room

TOMRA equips its Belgian test and demo center with a ne...

  The equipment producer TOMRA Sorting Solutions is now able to test the performance of its sorting ma...

Key Technology launches new mobile-friendly website

Key Technology launches new mobile-friendly website

  Key Technology announces the launch of its redesigned corporate website with a new responsive versio...

Tolsma-Grisnich and Kiremko, partnership for a new plant in China

Tolsma-Grisnich and ...

  Strategic partners Tolsma-Grisnich and Kiremko recently...

Utz Quality Foods launches Specialty Division

Utz Quality Foods la...

Utz Quality Foods, Inc. has recently announced the culmina...

Potatoes are back on WIC, a nutritional program for women, infants and children in USA

Potatoes are back on...

The National Potato Council (NPC) from USA succeeded to put ...

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

Exclusive interview ...

What began with one man's invention more than 100 years ago ...

Important investment in Lamb Weston frozen food facility in Netherlands will add capacity and jobs

Important investment...

Lamb Weston / Meijer, a joint venture between US-based ConAg...

UK Potato Council says it is a record year for seed potato exports

UK Potato Council sa...

  Seed potato exports are booming, with the latest figure...

Indian Government will procure 6,600 tones of potato from farmers

Indian Government wi...

The State Government announced its decision to procure 6,6...

Company launches a new solution for potato sprouting

Company launches a n...

  BioSafe Systems announces the introduction of ARRET Spr...

Seed Industry Event conference tackles key industry concerns

Seed Industry Event ...

The recent Seed Industry Event, organized by British Potato ...

Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

Despite new research showing sales of red potatoes have taken a hit, one British grown variety continues to go from strength to strength.

 

Following Fenmarc's commitment to invest in a PR and marketing campaign for its exclusively grown variety Rudolph, sales are up year-on-year, with a staggering 188% increase in the week prior to Christmas.

A Potato Council report released this month showed that volume and value sales of red potatoes were down 26.5% and 22.5% respectively in last quarter of 2011. In stark contrast, this season's sales to date of Rudolph potatoes are up 57% compared to the same time last year.

Jo Giggs, Fenmarc said: "It's great news that Rudolph potatoes sales continue to grow, especially at a time when reds in general have shown a bit of a downturn. Rudolph has also been a variety we've believed in and invested in, so we're delighted to see our work is paying off."

The sales increase for Rudolph comes amid a marketing campaign that has included: a new brand and strapline - All tastes catered for - created for Rudolph; launch of a new website and twitter feed; deliveries of new season Rudolph to media and chefs; and a tasting day at Tuddenham Mill, Suffolk, with Observer Food Monthly Young Chef of the Year Paul Foster. The campaign has been shortlisted for Trade Marketing Campaign of the Year at this months Grower of the Year awards.

All activity focuses on differentiating Rudolph potatoes from other varieties on the market. With its distinctive red skin, this premium red maincrop potato is extremely versatile and reliable, delivering equally good results across most cooking methods.

Jo Giggs added: "Rudolph's quality has already been recognised by the industry, winning gold in the vegetable category at the True Taste of Food & Drink Wales Awards and being highly commended in the fresh produce category at the Quality food Awards. This sales increase shows that consumers have recognised the quality of Rudolph too."

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