Saturday, 30 August 2014

Your Potato Europe VIP Ticket Awaits!

As media partners of the event in Bockerode/Hanover, Germany, Potato Processing International and Potato Storage International is inviting 20 lucky readers to win VIP tickets to the fair in September 3-4.

World Map of Test Centres: Woerden

The slogan Florigo applies for the work performed within its Food Technology Center (FFTC) is: “… when Food becomes Fun!”, and starts our series of virtual tours mapping testing facilities the world over and

Global Forum for Innovations in Agriculture Launches Call for Innovations

The Global Forum for Innovations in Agriculture (GFIA), the event for the future of sustainable agriculture, has recently launched the Call for Innovations for next year’s event, to be held from March 9-10, 2015

World Potato Congress Inc. Appoints Three New Directors

David Thompson, President CEO, World Potato Congress Inc. (WPC Inc.) announced the appointment of Mr. Ron Gall, New Zealand; Dr. Nora Olsen, USA; and Anne Fowlie, Canada; as members of the Board

Industry Trends: Exotic Cuts

As consumers are increasingly chasing product diversification and the unique, exotic shapes, we’ve analyzed with Key Technology’s John Kadinger the processes involved into manufacturing them, step by step.

Potato Council Announces Growers’ Event SIE14

Potato Council Announces Growers’ Event SIE14

The biennial Seed Industry Event (SIE14), to be held on November, 25, at the Crieff Hydro, will focus on...

Potato Europe to Have 220 Exhibitors from 13 Countries

Potato Europe to Have 220 Exhibitors from 13 Countries

Potato Europe 2014 will take place on September 3-4 at the Rittergut Bockerode estate in Springe-Mittelr...

European Snacks Association Members Amica Chips and Ica Foods Join EU Pledge

European Snacks Association Members Amica Chips and Ica...

Amica Chips and ICA Foods, two major savoury snack companies on the Italian market with a growing intern...

Social Media Campaign to Support European Farmers Affected by Russia’s Import Ban

Social Media Campaign to Support European Farmers Affec...

Following the Russian import ban on agricultural products from the EU, the European Council of Young Fa...

Russia agrees to lift British seed potato import ban

Russia agrees to lift British seed potato import ban

The ban on the import of British fruit and vegetables to Russia, over the Ukraine crisis, has been part...

Key Technology Appoints Lenno Foodtech as Sales Representative in China

Key Technology Appoints Lenno Foodtech as Sales Represe...

Key Technology announces the appointment of Lenno Foodtech as its exclusive sale representative in Chin...

Herbert new sponge dryer removes surface moisture with minimum maintenance

Herbert new sponge dryer removes surface moisture with ...

Sponge and felt dryers from Herbert Engineering, the leaders in root crop handling systems, have been i...

Herbert Previews Its Equipment Line-Up for Potato Europe

Herbert Previews Its Equipment Line-Up for Potato Europ...

The Herbert Oculus next generation optical sorter for washed potatoes and Herbert GF2 box filler will b...

New Sorter Promises to Select Foreign Materials Even for Unwashed Potatoes

New Sorter Promises to Select Foreign Materials Even fo...

TOMRA Sorting Solutions is to highlight the ability of its sensor-based systems to sort and process pot...

Lay's "Do Us A Flavor" Contest Finalists Announced

Lay's Do Us A Flavo...

Lay's potato chips, one of the brands from PepsiCo (http:/...

New Vertical Z Conveyor to Be Introduced at PackExpo

New Vertical Z Conve...

Dynamic Conveyor is introducing a vertical z-style conveyo...

Lay's Launches Football-Themed Flavours

Lay's Launches Footb...

Video  The leading potato chip brand from PepsiCo India la...

UK Ingredients Firm Targets Booming Food Market in Asia

UK Ingredients Firm ...

UK-based food coatings specialist Bowman Ingredients has a...

 Kiremko’s Sliver Remover Gets Upgraded

Kiremko’s Sliver Re...

The Kiremko sliver remover has undergone a major innovatio...

BioSafe Systems Introduces Complete Potato Storage Protection Programme

BioSafe Systems Intr...

Following research and development, BioSafe Systems offers...

Future Proofing Cheshire Potatoes

Future Proofing Ches...

Cheshire potato growers gathered at Aston Grange Farm near...

Sophisticated Potato Inspection

Sophisticated Potato...

Improvements in sorting machinery are aimed at many grower...

McCain Foods to Help Monitor Potato Crops with Drones

McCain Foods to Help...

Global potato processor McCain Foods is using drone techno...

Open Farm Sunday 2014 Review

Open Farm Sunday 201...

Farmers and their helpers celebrated this weekend the posi...

Despite new research showing sales of red potatoes have taken a hit, one British grown variety continues to go from strength to strength.

 

Following Fenmarc's commitment to invest in a PR and marketing campaign for its exclusively grown variety Rudolph, sales are up year-on-year, with a staggering 188% increase in the week prior to Christmas.

A Potato Council report released this month showed that volume and value sales of red potatoes were down 26.5% and 22.5% respectively in last quarter of 2011. In stark contrast, this season's sales to date of Rudolph potatoes are up 57% compared to the same time last year.

Jo Giggs, Fenmarc said: "It's great news that Rudolph potatoes sales continue to grow, especially at a time when reds in general have shown a bit of a downturn. Rudolph has also been a variety we've believed in and invested in, so we're delighted to see our work is paying off."

The sales increase for Rudolph comes amid a marketing campaign that has included: a new brand and strapline - All tastes catered for - created for Rudolph; launch of a new website and twitter feed; deliveries of new season Rudolph to media and chefs; and a tasting day at Tuddenham Mill, Suffolk, with Observer Food Monthly Young Chef of the Year Paul Foster. The campaign has been shortlisted for Trade Marketing Campaign of the Year at this months Grower of the Year awards.

All activity focuses on differentiating Rudolph potatoes from other varieties on the market. With its distinctive red skin, this premium red maincrop potato is extremely versatile and reliable, delivering equally good results across most cooking methods.

Jo Giggs added: "Rudolph's quality has already been recognised by the industry, winning gold in the vegetable category at the True Taste of Food & Drink Wales Awards and being highly commended in the fresh produce category at the Quality food Awards. This sales increase shows that consumers have recognised the quality of Rudolph too."

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