General Mills has announced the acquisition of Food Should Taste Good, a rapidly-growing natural snack foods company based in Needham Heights, Mass.
Food Should Taste Good will become part of Small Planet Foods, General Mills' natural and organic products business and will join the division's category-leading Cascadian Farm, Muir Glen, and LÄRABAR brands.
"This acquisition further positions us for continued growth with a great new brand in an entirely new category in our natural and organic business," said Michele Meyer, president of Small Planet Foods.
"Food Should Taste Good is a strong brand with high-quality products and tremendous potential - and we are fully committed to maintaining the great-tasting, all-natural Food Should Taste Good snacks that consumers love."
New range of "sweet 'n savour" #fries http://t.co/WHkleefqDQ