Tuesday, 29 July 2014

Your Potato Europe VIP Ticket Awaits!

As media partners of the event in Bockerode/Hanover, Germany, Potato Processing International and Potato Storage International is inviting 20 lucky readers to win VIP tickets to the fair in September 3-4.

World Map of Test Centres: Woerden

The slogan Florigo applies for the work performed within its Food Technology Center (FFTC) is: “… when Food becomes Fun!”, and starts our series of virtual tours mapping testing facilities the world over and

Global Forum for Innovations in Agriculture Launches Call for Innovations

The Global Forum for Innovations in Agriculture (GFIA), the event for the future of sustainable agriculture, has recently launched the Call for Innovations for next year’s event, to be held from March 9-10, 2015

World Potato Congress Inc. Appoints Three New Directors

David Thompson, President CEO, World Potato Congress Inc. (WPC Inc.) announced the appointment of Mr. Ron Gall, New Zealand; Dr. Nora Olsen, USA; and Anne Fowlie, Canada; as members of the Board

Industry Trends: Exotic Cuts

As consumers are increasingly chasing product diversification and the unique, exotic shapes, we’ve analyzed with Key Technology’s John Kadinger the processes involved into manufacturing them, step by step.

Europe’s Largest Machinery Demonstrations – Potato Europe 2014

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Supporting the Scottish Potato Industry

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Global Forum for Innovations in Agriculture Launches Call for Innovations

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tna Appoints New European Director of Sales

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Atlantic Grupa Expands Its Operations with a New Brand of Potato Chips

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Ishida Introduces Fast Snack Packing Solution

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Ishida Reveals Ultrasonic Technology

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Ishida Europe has introduced ultrasonic technology into its Atlas range of bagmakers.

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Despite the availability of indigenous raw potatoes for snacks production, Jammu and Kashmir imports potato chips worth 100 crores (€1.5million),every year. The Valley region produces more than 20,000 tons of potatoes annually.


The trend of importing snacks from outside states has not encouraged industrial bodies and entrepreneurs to set up units of potato chips manufacturing units in Kashmir.
"We should have a Kashmiri brand of potato chips here, as these are in high demand here. This could be good for growers, dealers, traders and for consumers as well," Mushtaq Ahmad, a wholesale dealer of potato chips said.
"Till now, no initiative has been taken by government or by any private entrepreneur to start potato chips unit here,' he added.
Kashmir witnessed an impressive growth of vegetables from past three years, as per growers and agriculture authorities. Chairman of Kashmir Kissan Forum, Ghulam Mustafa Masoodi said that valley produces sufficient quantity of potatoes, both for the indigenous consumptions and for export to other states.
"We have more than 20,000 tons annual production of potatoes and during peak season, besides meeting the domestic needs we are able to export around 500 tons to outside states," he said.
"If potato chips units come up in the valley, there is enough of indigenous raw material to feed them," Masoodi added.
"Now, hybrid varieties have come up and those can enable production of 300-400 percent more than the average yield. There are also some breeds which can survive in snowfall, but those are yet to be introduced here," he said.
The market size of potato chips in India, as per the latest survey is €357 million. It is one of the largest snack markets in the Asia-Pacific region. Only Australia, China, Japan and South Korea have won greater revenue from the sale of snacks. India contributes three percent to the total Asia-Pacific snack market revenue.
"Kashmir too can earn good revenue out of indigenous chips production if we are able to establish a brand, ensure its sustainability and make quality product," said director Entrepreneurs Development Institute (EDI), Mohammad Ismail Parray.
Many entrepreneurs are approaching EDI for establishing such units in Kashmir. "But, we have to do lot of work before going directly into setting up chips production units here. We need to form clusters of growers at local level and have to ensure good quantity and quality production of potato. Then we have to put lot of labour and efforts in it, by planning productivity and marketing," he added.


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