Saturday, 28 March 2015

Tomorrow's industry leaders are trained at 2015 PILI

Tomorrow's industry leaders are trained at 2015 PI...

  The Potato Industry Leadership Institute (PILI) Class of 2015 included twenty-seven potato grow...

Campaign “Cook Your Own Potatoes”, supported by Olympic athlete

Campaign “Cook Your Own Potatoes”, supported by Ol...

Potato Council has added an exciting new dimension to its successful ‘Cook Your Own Potatoes’ projec...

Horsch won "Best new product or innovation" category at LAMMA’15 Award

Horsch won Best new product or innovation catego...

The equipment manufacturer Horsch UK won the “Best New Product or Innovation” at LAMMA’15, the annua...

H.J. Heinz Company and Kraft Foods Group to form the Kraft Heinz Company

H.J. Heinz Company and Kraft Foods Group to form the Kr...

H.J. Heinz Company and Kraft Foods Group, Inc. announced they have entered into a definitive merger agr...

Consumer needs drive potato innovation strategy

Consumer needs drive potato innovation strategy

  Head of Potato Council R D Dr Mike Storey discusses Potato Council’s new Research and Innovation Str...

The US FDA gave green light to six varieties of GMO potatoes

The US FDA gave green light to six varieties of GMO pot...

  The U.S. Food and Drug Administration completed its evaluation for six varieties of potatoes genetic...

TOMRA launches its newest peeling solution for seasonal vegetables and fruit processors

TOMRA launches its newest peeling solution for seasonal...

  TOMRA Sorting Food will reveal the latest addition to its steam peeling portfolio at Anuga FoodTec, ...

Loma launches its new X-ray contaminant inspection machine

Loma launches its new X-ray contaminant inspection mach...

  The equipment manufacturer Loma Systems launched its new X-ray contaminant inspection machine, a mod...

Key Technology expands global customer service and support

Key Technology expands global customer service and supp...

  Key Technology announces the expansion of its global customer service and support, helping food proc...

Potatoes are back on WIC, a nutritional program for women, infants and children in USA

Potatoes are back on...

The National Potato Council (NPC) from USA succeeded to put ...

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

Exclusive interview ...

What began with one man's invention more than 100 years ago ...

Important investment in Lamb Weston frozen food facility in Netherlands will add capacity and jobs

Important investment...

Lamb Weston / Meijer, a joint venture between US-based ConAg...

Thanksgiving Feast, a new line of kettle-cooked potato chips

Thanksgiving Feast, ...

Boulder Canyon Foods introduces Thanksgiving Feast, a new ...

Potato Week 2014 to take place on October 6-12

Potato Week 2014 to ...

The dates for Potato Week 2014 are October 6-12 and the camp...

Indian Government will procure 6,600 tones of potato from farmers

Indian Government wi...

The State Government announced its decision to procure 6,6...

Company launches a new solution for potato sprouting

Company launches a n...

  BioSafe Systems announces the introduction of ARRET Spr...

Seed Industry Event conference tackles key industry concerns

Seed Industry Event ...

The recent Seed Industry Event, organized by British Potato ...

Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

McDonald’s does not plan to use J.R. Simplot's GMO potatoes

McDonald’s does not ...

A huge debate is happening these days in the USA involving...

Despite the availability of indigenous raw potatoes for snacks production, Jammu and Kashmir imports potato chips worth 100 crores (€1.5million),every year. The Valley region produces more than 20,000 tons of potatoes annually.


The trend of importing snacks from outside states has not encouraged industrial bodies and entrepreneurs to set up units of potato chips manufacturing units in Kashmir.
"We should have a Kashmiri brand of potato chips here, as these are in high demand here. This could be good for growers, dealers, traders and for consumers as well," Mushtaq Ahmad, a wholesale dealer of potato chips said.
"Till now, no initiative has been taken by government or by any private entrepreneur to start potato chips unit here,' he added.
Kashmir witnessed an impressive growth of vegetables from past three years, as per growers and agriculture authorities. Chairman of Kashmir Kissan Forum, Ghulam Mustafa Masoodi said that valley produces sufficient quantity of potatoes, both for the indigenous consumptions and for export to other states.
"We have more than 20,000 tons annual production of potatoes and during peak season, besides meeting the domestic needs we are able to export around 500 tons to outside states," he said.
"If potato chips units come up in the valley, there is enough of indigenous raw material to feed them," Masoodi added.
"Now, hybrid varieties have come up and those can enable production of 300-400 percent more than the average yield. There are also some breeds which can survive in snowfall, but those are yet to be introduced here," he said.
The market size of potato chips in India, as per the latest survey is €357 million. It is one of the largest snack markets in the Asia-Pacific region. Only Australia, China, Japan and South Korea have won greater revenue from the sale of snacks. India contributes three percent to the total Asia-Pacific snack market revenue.
"Kashmir too can earn good revenue out of indigenous chips production if we are able to establish a brand, ensure its sustainability and make quality product," said director Entrepreneurs Development Institute (EDI), Mohammad Ismail Parray.
Many entrepreneurs are approaching EDI for establishing such units in Kashmir. "But, we have to do lot of work before going directly into setting up chips production units here. We need to form clusters of growers at local level and have to ensure good quantity and quality production of potato. Then we have to put lot of labour and efforts in it, by planning productivity and marketing," he added.


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