Saturday, 06 February 2016

FRUIT LOGISTICA 2016 becomes capital of fresh produce trade for three days

FRUIT LOGISTICA 2016 becomes capital of fresh prod...

  From February 3 to 5, FRUIT LOGISTICA in Berlin is the place to be for everyone that wants to k...

Perupas shortlisted for Fruit Logistica Innovation Award

Perupas shortlisted for Fruit Logistica Innovation...

  WOW! Colourful Perupas made by Dutch company HZPC were selected by the international Fruit Logi...

Givaudan celebrates ten years of ethical sourcing

Givaudan celebrates ten years of ethical sourcing

  Givaudan is marking a milestone in its journey to sustainable natural ingredients with an event...

Kiremko starts construction works at new facility

Kiremko starts construction works at new facility

  On February 1, the construction of the new Kiremko building started in a festive way in Montfoort, T...

Potato cultivation programme lifting people out of poverty in Africa

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Combined power drives TOMRA Sorting Food

Combined power drives TOMRA Sorting Food

  Optical food sorting system manufacturer TOMRA Sorting Food has reached an important milestone in it...

Sensor-based systems for the potato industry exhibited at Fruit Logistica 2016

Sensor-based systems for the potato industry exhibited ...

  A new edition of the Fruit Logistica trade show is set to take place in Berlin, Germany, between Feb...

AHDB launches website to improve potato chips quality

AHDB launches website to improve potato chips quality

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Snack manufacturer Ibersnacks assesses its weigher-bagger equipment

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FAM and Stumabo launch NECST - Next Evolution in Centrifugal Slicing Technology

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  FAM Stumabo developed NECST TM, an ambitious R D proj...

Potato chips in Canada - All dressed up

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Pasteurization - It’s all about safety first

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  Improved shelf life for food products is essential – no...

Kiremko and Packo present new product pump

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    Dutch manufacturer Kiremko and Packo, designer and c...

Company introduces potato starch for clean label food coatings

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Welsh potato growers get latest know-how on Potato Day

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  Over 50 potato growers gathered at the County Showground ...

Chile considered robust market for American agricultural equipment

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  In the most recently released U.S. Department of Commer...

Dundee-China collaboration discovers potential ‘Achilles heel’ of potato blight

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  Scientists working in Scotland and China have uncovered...

SmartStor controller wins Certificate of Merit at Lamma 2016

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  Lamma 16, the first major farming event of the year too...

Another stage completed at new Agristo cold store

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Despite the availability of indigenous raw potatoes for snacks production, Jammu and Kashmir imports potato chips worth 100 crores (€1.5million),every year. The Valley region produces more than 20,000 tons of potatoes annually.


The trend of importing snacks from outside states has not encouraged industrial bodies and entrepreneurs to set up units of potato chips manufacturing units in Kashmir.
"We should have a Kashmiri brand of potato chips here, as these are in high demand here. This could be good for growers, dealers, traders and for consumers as well," Mushtaq Ahmad, a wholesale dealer of potato chips said.
"Till now, no initiative has been taken by government or by any private entrepreneur to start potato chips unit here,' he added.
Kashmir witnessed an impressive growth of vegetables from past three years, as per growers and agriculture authorities. Chairman of Kashmir Kissan Forum, Ghulam Mustafa Masoodi said that valley produces sufficient quantity of potatoes, both for the indigenous consumptions and for export to other states.
"We have more than 20,000 tons annual production of potatoes and during peak season, besides meeting the domestic needs we are able to export around 500 tons to outside states," he said.
"If potato chips units come up in the valley, there is enough of indigenous raw material to feed them," Masoodi added.
"Now, hybrid varieties have come up and those can enable production of 300-400 percent more than the average yield. There are also some breeds which can survive in snowfall, but those are yet to be introduced here," he said.
The market size of potato chips in India, as per the latest survey is €357 million. It is one of the largest snack markets in the Asia-Pacific region. Only Australia, China, Japan and South Korea have won greater revenue from the sale of snacks. India contributes three percent to the total Asia-Pacific snack market revenue.
"Kashmir too can earn good revenue out of indigenous chips production if we are able to establish a brand, ensure its sustainability and make quality product," said director Entrepreneurs Development Institute (EDI), Mohammad Ismail Parray.
Many entrepreneurs are approaching EDI for establishing such units in Kashmir. "But, we have to do lot of work before going directly into setting up chips production units here. We need to form clusters of growers at local level and have to ensure good quantity and quality production of potato. Then we have to put lot of labour and efforts in it, by planning productivity and marketing," he added.


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