Tuesday, 28 March 2017

In February, a new brand of chips made its debut with an original marketing strategy: the chips are already crushed in their bags. 

 

Branston is now one of the biggest potato suppliers in the UK. The company, with three well positioned sites, to give easy access to the best potato crops in Lincoln, Ilminster and Perth, supplies fresh and prepared potatoes for a select few retailers and wholesalers. Branston has made headlines recently, by introducing innovative potato varieties at Tesco, and also for its charity actions to local communities.
PotatoBusiness asked James Truscott, managing director with Branston for more details about the company’s future plans and actions.

 

Fifteen percent of Brussels’ friteries surveyed selling potato fries with high levels of known carcinogen acrylamide, according to a snapshot survey of potato fries sold in twenty shops.

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