Saturday, 21 October 2017


Lay’s has announced the three finalist potato chip flavors in this year’s “Do Us a Flavor” contest, which will appear on store shelves in the US later this month.

They are: Crispy Taco; Kettle Cooked Everything Bagel with Cream Cheese; and Fried Green Tomato.

Now in its fourth year, this year's "Do Us a Flavor" contest asked fans nationwide to share their most creative "pitches" through a photo, video and/or written description that captured the inspiration behind their flavor ideas. The "Do Us a Flavor" semifinalist flavors were:

  • "Lay's Bacon-Wrapped Jalapeno Popper" from Nick Arndt (Massillon, Ohio)
  • "Lay's Toasted Ravioli" from Trezette Dixon (St. Louis, Mo.)
  • "Lay's Wavy Avocado Toast" from Vanessa Herberger (Rancho Cucamonga, Calif.)
  • "Lay's Kettle Cooked Everything Bagel with Cream Cheese" from Lindsay Hoffman (Palm City, Fla.)
  • "Lay's Nashville Hot Chicken" from Hope Pan (Gainesville, Fla.)
  • "Lay's Wavy Fried Green Tomato" from Gregory Pope (Charlotte, N.C.)
  • "Lay's Kettle Cooked Smoked Gouda and Honey" from Brandon Foster (Saratoga Springs, Utah)
  • "Lay's Wavy Spinach Artichoke Dip" from Scott Merz (Grand Haven, Mich.)
  • "Lay's Crispy Taco" from Ellen Sarem (San Antonio, Texas)
  • "Lay's Sloppy Joe" from Chris Vail (Seattle, Wash.)

"This year, for the first time on 'Do Us a Flavor,' we're building some anticipation by giving America a glimpse into the potato chip flavor ideas that rose to the top," said Sarah Guzman, senior director of marketing, Frito-Lay. "With this year's twist of 'The Pitch,' we were able to truly see our fans' creativity and overall appetite for living life flavorfully. So many personal stories showed us that many of life's greatest moments are wrapped up in flavor and we wanted to share those with America." 

Related articles: 

Lay’s Chalet Sauce Potato Chips Available in Canadian Retail 

Lay’s Academy Romania Has Chosen Its Winners 

Americans Were Asked which Lay's Flavors Stay and which Go

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