Thursday, 21 September 2017

 

British brand Corkers announces a partnership with the Muela family, producers of award-winning olive oil from the Mueloliva farm, to launch a new premium crisp range, named Olive Oil. 

The launch of the new range also follows GBP1.5m investment in production and packaging equipment at Corkers’ Willow Farm in Ely, Cambridgeshire this summer, and the creation of an extra twenty four jobs.

Established in Spain in 1947, Mueloliva is a family business and a renowned producer of premium olive oil, using only the best green olives from the family’s 3,000 olive groves in Andalucia.

Crafted from potato to packet on Corkers’ Willow Farm, the family has more recently planted parsnips, beetroot and carrots – ensuring the ingredients for their vegetable crisps receive the same loving Corkers care.

With both Corkers classic and vegetable ranges getting the Olive Oil treatment, the resulting crunchy crisps will come in a selection of seven distinctive flavors - inspired by the Spanish countryside surrounding the Muela family’s farm.

Bringing a taste of the Mediterranean to this quintessentially British brand, flavors include: Lightly Sea Salted, Sea Salt and Balsamic Vinegar, Black Truffle, Rosemary & Garlic, Mediterranean Cheese & Roasted Onion Parsnip, Sweet Potato, Beetroot with Sea Salt, Sweet Potato with Sea Salt.

Corkers brand has created their very own Naturalo potato that is only grown on the Taylor family farm in Cambridgeshire. The producer considers it the perfect frying potato which helps give Corkers their unique crunch. The potato is white skinned which makes the crisp less greasy. Once harvested, they are driven just a few minutes down the road to be stored at the optimum temperature in order to prevent the starch turning to sugar. This means that when fried, Corkers Crisps maintain an authentic potato taste rather than undertones of burnt sugar, which can often be detected in other brands. Corkers also slice the potatoes thinner than other premium crisps before they are fried to ensure that they are less abrasive on the pallet.   

Related articles: 

Nottingham University and Pipers Crisps Develop Science of Crisps 

Research Finds High Levels of Acrylamide in UK Crisps 

Patatas Torres Announces Sparkling Wine Flavored Potato Chips

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