tna will use virtual and augmented reality elements at this year’s interpack in Düsseldorf, Germany, to showcase its complete range of packaging and processing solutions.
According to the company, visitors will be transported into a “real world” space, where they’ll get the chance to experience tna’s leading equipment designs in a multi-sensual environment.
This will include everything from tna’s cost-efficient steam peelers and high-performance fryers to its gentle distribution, accurate seasoning, precise weighing and high-speed packaging solutions.
Visitors will go on a virtual ride that will give them the opportunity to immerse themselves into the production process of a complete potato chip line – from start to finish. At the same time, augmented reality will make it possible to bring individual systems to life and allow visitors to interact with them.
Alf Taylor, CEO and co-founder of tna, says: “Virtual and augmented reality not only allows us to demonstrate the breadth of our entire product line through a single device, but it’s also an incredibly powerful tool that will let our products come to life. That way customers can develop a real understanding of our complete turnkey capabilities in an environment that is familiar to them and they can relate to. We’re really excited about the show this year and can’t wait to provide visitors with an experience they won’t forget.”