Wine Chips, the innovators behind the first gourmet chip made exclusively for wine pairing and wine snacking, widened access to its Private Reserve Club (PRC). Having been tested for months by thousands of the company’s most loyal customers, the Wine Chips limited edition flavors are produced by the company’s very own Batch Masters in their gourmet Innovation Kitchen in Southern California.

Private Reserve flavors, including Jamon Iberico, Dry Aged Ribeye, Hawaiian Red Sea Salt, Spicy Calabrese, and Sweet Coconut Curry are so exclusive and so special, that club members might have difficulty choosing between them and the company’s flagship cheese flavors, according to a press release.

The company officially launched at the end of 2019, and saw tremendous growth in 2020, according to Emily Wines, one of the Wine Chips Master Sommeliers and the Chair of the Court of Master Sommeliers, U.S.

“We are so proud of what we have accomplished with Wine Chips and are delighted to launch our Private Reserve Club,” says Wines. “Who doesn’t love delicious potato chips? Here we have an easy snack that actually stands up to the incredible experience of drinking the wine itself. It’s incredibly easy to explain to customers at the tastings that I do, as the appeal of Wine Chips is just so obvious and intuitive!” she shares.

Sarah Boulay-Haupt is the Vice President of Retail for Cooper’s Hawk Winery & Restaurants, and is a big fan of the flavor innovations that Wine Chips offers. “We’ve done a number of collaborations with Wine Chips,” said Boulay-Haupt. “From a Bombay Spice flavor that we offered to our Cooper’s Hawk Wine Club subscribers to Candied Bacon, a treat that was included in the Screen Actors Guild Award gift boxes earlier this month, Wine Chips never ceases to impress with their creativity and execution,” says Boulay-Haupt.

Created by an earnest, diverse, and highly committed team, the fresh, hand-crafted chips offer the feel of an instant party when enjoyed with a glass of wine. Alongside a small group of passionate oenophiles, exuberant chip connoisseurs and a talented team of Master Sommeliers, entrepreneur Jonathan Strietzel first embarked on his journey to develop the perfect snack product for wine lovers back in 2017.

The company has gradually added new gourmet cheeses and other exotic flavors over the past year, and now with the Wine Chips Private Reserve Club, members will receive one exclusive and wonderful new flavor every month. Occasionally, limited quantity flavors will drop without notice. “It’s been a labor of love and the beginning of a beautiful friendship,” said Strietzel.