Campbell’s Targets Salty Snacks Turnaround As Sales Decline

The Campbell’s Company has identified its salty snacks portfolio as a key area for improvement after reporting weaker third-quarter fiscal 2026 results, a development that could be of interest to the potato processing sector given the company’s ownership of the Cape Cod and Kettle Brand potato chip businesses.
For the quarter ended May 3, 2026, Campbell’s reported net sales of USD 2.37 billion, down 4% compared with the same period a year earlier. Organic net sales also declined 4%, primarily due to lower volume and mix. Adjusted earnings per share fell 32% to USD 0.50.
Within the Snacks division, sales declined 4% to USD 940 million, while volume fell 6%. Campbell’s said lower volume and mix were only partially offset by favorable pricing.
During the company’s earnings presentation, President and Chief Executive Officer Mick Beekhuizen said the greatest opportunities for improvement lie within the salty snacks portfolio. According to comments reported during the presentation, the company plans to strengthen its core snack brands through increased marketing support, a more focused assortment and improvements to its price-pack architecture.
Campbell’s snack portfolio includes Cape Cod and Kettle Brand potato chips, alongside Snyder’s of Hanover pretzels, Snack Factory pretzel crisps, Late July snacks and Goldfish crackers.
The company reaffirmed its fiscal 2026 outlook, forecasting an organic sales decline of 1% to 2% and adjusted earnings per share of USD 2.15 to USD 2.25.
While Campbell’s did not provide brand-level performance figures, its focus on simplifying and strengthening the salty snacks business highlights the continued pressure facing snack manufacturers as consumers remain cautious in their spending and competition intensifies across the category.















