Jackson’s has expanded its US retail presence by securing distribution across more than 1,400 Publix supermarkets, marking one of the snack brand’s largest retail listings to date.

The rollout, which began on June 24, will see Jackson’s products become available in Publix stores across Florida, Georgia, Alabama, South Carolina, North Carolina, Tennessee, Virginia and Kentucky. The expansion strengthens the company’s position in the competitive better-for-you snack category and significantly increases its reach in the southeastern United States.

The initial Publix range includes the company’s Sweet Potato Sea Salt Chips, Classic Kettle Chips, Sea Salt Super Veggie Straws and Cheddar Super Veggie Straws. Jackson’s potato chips and vegetable-based snacks are cooked exclusively in avocado oil and are positioned as non-GMO, vegan, kosher and free from the nine major allergens.

“Publix has always been a key retailer for us,” said the Jackson’s team. “Their shoppers are incredibly loyal and intentional about what they buy. Being on the shelves here is a big moment. It’s a signal that the brand is resonating at a major national level.”

The company said the listing comes as demand continues to grow for snacks made with simple ingredients and alternative cooking oils, reflecting broader consumer interest in products that combine health-focused positioning with traditional snack formats.

“Publix shoppers are passionate. They know what they like, and they come back for it. We’re excited to become part of that routine,” said Megan and Scott Reamer, co-founders of Jackson’s. “For us, entering Publix isn’t just about adding another retailer; it’s about meeting customers where they already are.”

Founded in 2013, Jackson’s initially built its business around sweet potato chips before expanding into kettle-cooked potato chips and vegetable-based snacks. The company manufactures its products at its facility in Muskego, Wisconsin, and has steadily expanded distribution through major US retailers including Costco, Walmart, Target, Whole Foods Market, Sprouts Farmers Market, Kroger, CVS and 7-Eleven.

The Publix agreement represents another step in the company’s national retail expansion strategy as it continues to grow distribution across mainstream grocery channels.