Potato Sustainability Alliance Gets New Member
Yara North America, a market leader in crop nutrition, has recently joined the Potato Sustainability Alliance. As a member, Yara will work with processors, packers, buyers, grower organizations, conservation groups, academia, and other stakeholders, representing over USD100bn in combined revenue, to drive ongoing improvements in potato sustainability in the United States and Canada.
Founded in 1905 and rooted in Norway, Yara is a global market leader in crop nutrition and offers a wide range of products with production, sales and services, research and support operations in the Americas, Europe, Africa and Asia.
“With a multitude of tools and services, Yara offers insights into crop nutrition and other aspects of potato production that will help to advance sustainability,” says Markus Braaten, Market Development manager of Yara North America. “We are delighted to welcome Yara into the Potato Sustainability Alliance to better enable farmers to meet their crop nutrition needs in a sustainable manner,” said Laura Scandurra, executive director of the Potato Sustainability Alliance. “Fostering collaboration across the value chain is an essential component of PSA. By joining our organization and partnering with our members and potato farmers, Yara can help catalyze opportunities for ongoing improvements.”