Sensor Technology Company TOMRA Strengthens Presence in China
TOMRA reaffirms its commitment to its long-term development in China and further strength set-up in this fast-growing market, according to the company.
The first subsidiary in China was established in 2010 and currently TOMRA has three businesses operating in China: Food Sorting and Grading, Recycling Sorting and Beverage Container Collection.
The company’s business activity in China ranges from business development, product management, R&D, assembly, sales, service and application validation in the local test centers.
After expanding its fresh fruit and vegetable grading state-of-the-art manufacturing site in Kunshan, TOMRA further reinforced its engineering team in China and expanded its technology center in Xiamen.
With the “Made in China 2025” strategy, blueprinted by the nation’s top decision makers, there has been a national consensus that China should make a transition to sustainable development. In the coming years, priority will be given to innovation, manufacturing quality, environmental protection and structural change in the economy. The company’s vision of building a circular economy and a sustainable future with the aid of cutting-edge technology resonates with China’s top-level strategy.
Jacob Rognhaug, general manager at TOMRA China, says: “During China’s transformative development, more innovative technologies are needed to address the challenges of efficient use of resources, environmental protection and the provision of high-quality food. At TOMRA, we are dedicated to optimizing resource productivity with sensor-based technology, and our solutions can answer some of the main challenges that China is facing today. That’s why we have been increasing our financial investment in China while also investing a considerable amount of time in achieving a better understanding of the local market. I’m confident our technology can contribute significantly to China’s goal of sustainable development.”
The company developed a comprehensive China strategy in 2015, and it includes establishing a local R&D team, setting up a local service network and strengthening local production. In 2017, it invested in expanding its manufacturing site in Kunshan to over 11,000 sqm, strengthening the supply chain, and providing enhanced support for the local market. In addition, TOMRA enhanced its engineering capability in China by extending its technology center in Xiamen to support product and application development. Today, the technology center in Xiamen covers 5000 sqm, hosting about 150 employees, tripling the number of staff that were employed in 2015.