Tasteful Solutions Launches Potato-Focused Small-Bite Campaign
Specialty potato company, Tasteful Solutions has partnered up with RPE Inc. – a potato grower-shipper – to launch the new Small-Bite campaign.
The move comes after Tasteful Solutions has rebranded its line-up of bite-size potato products. The campaign is focused on wellness and will spread out over the course of 12 months. During this time, the company will offer recipes, tips, as well as prizes.
Tasteful Solutions has unveiled the first of six themes that will make up the campaign – “Wellness in a small bite”. The slogan is meant to promote healthful eating.
“Providing a nutritional treat with consistent cook times and great flavors, Tasteful Selections potatoes are the perfect addition to diets of those wanting to be well in the New Year,” said RPE Marketing Director, Tim Huffcutt.
Customers can also enter the Small-Bite Campaign contest in order to win prizes. As part of the campaign, Tasteful Solution is offering a wellness package that includes among others a Fitbit flex, yoga mat, and a wireless speaker. What’s more, the company is also throwing in coupons for free potatoes.