Monday, 22 October 2018


Starch processor Avebe planted the first 'potato' at Zernike Campus Groningen during the festive start to the building of the new Innovation Centre.

A potato time capsule was taken as the symbolic basis for ongoing innovative development by Hans Hoekman, chairman of Avebe’s Supervisory Board, and Ed Kraaijenzank, CFO, also vice-chairman of the Avebe’s Board of Directors.

At the new Innovation Center Avebe, Groningen University and other companies in the agri-food sector will be working in close cooperation on research and education.

“Innovation forms Avebe’s core, and we want to extract everything to be had. It’s great that we’ll be able to do that here in our own region, with space for research and development and opportunities for cooperation with the right partners”, says Ed Kraaijenzank.

Based on the design of SKETS ‘architectuurstudio’, the Innovation Centre will house a laboratory, test facilities, offices and a customer innovation centre. There will also be space for start-ups in the agrofood sector. The new location, with a gross area of approximately 7,500 sqm, will be the work location of some 100 Avebe employees in R&D, sales and marketing. The new building is due for completion in the second quarter of 2018. 

Related articles: 

Avebe Launches New Potato Protein Isolate at HiE 

Avebe Starts the Potato Harvest Campaign 

AVEBE opens upgrade of production line

Digital edition

 Click or tap to view our digital magazine 
on your tablet or mobile device. 

Latest Events

Nov 6th 2018 -
Global Future Farming Summit
Nov 15th 2018 -
The Seed Industry Event
Nov 25th 2018 - Nov 28th 2018
Jan 8th 2019 - Jan 10th 2019
Jan 9th 2019 - Jan 11th 2019
Potato Expo
Feb 6th 2019 - Feb 9th 2019

Trade Media Solutions S.R.L. | 1-5 G-ral David Praporgescu Str., 1st Floor, District 2, 020965 Bucharest, Romania.
Tel: +40 (0) 21 31 590 31  | E-mail: