Tuesday, 21 November 2017

 

The increasingly thoughtful and mindful consumer will continue to catalyze changes in the way that companies produce, package and label their products, consider the analysts from Innova Market Insights. Some of these trends effect the processed potato products, as chips and ready meals. 

More conscious than ever about making responsible food choices, four in ten US and UK consumers increased their consumption of “healthy foods,” seven in ten want to know and understand the ingredient list, one in five in the US are most influenced by “real” ingredients, and ethical claims on packaging are top of mind. In response, better-for-you claims continue to be on-trend, having increased their market penetration from 42% in 2012 to 49% in 2017 YTD.

“Today’s consumer displays a high level of mindfulness about well-being and the environment,” reports Lu Ann Williams, director of Innovation at Innova Market Insights. “So it is no surprise that consumers are becoming increasingly mindful in their food choices, wanting to know what is in their foods in order to make decisions about health, sustainability and ethical issues.”

 “Mindful Choices” leads the list of Innova Market Insights’ Top Ten Trends for 2018, where the company continuously analyzes global developments in food and drinks launch activity and consumer research to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond.

Innova Market Insights’ top five trends for 2018 are:

1.      Mindful Choices. Consumers are more conscious than ever about making responsible food choices, and increasingly want to know what is in their food and how it is produced. Innova Market Insights research data indicates that one in two American, British and German consumers read ingredient labels often and that seven out of 10 American and British consumers want to know and understand ingredient lists. At the same time, rising levels of interest in ethical issues have resulted in the use of ethical claims for food and drink NPD soaring in recent years, with a CAGR of 44% over the 2011-2016 period.

2.      Lighter Enjoyment. As consumers continue to look for ways to eat and drink more healthily, lightness in terms of alcohol content, sweetness, flavor, texture or even portion size is increasing its appeal, although definitely not at the expense of a familiar, high quality and indulgent taste profile.

3.      Positively Processed. As consumers become more concerned about naturalness and minimal processing techniques, the industry is reviving traditional processes such as fermented foods and cold brew tea and coffee, alongside the development of new ones.

4.      Going Full Circle. The notion of closing the circle is increasingly taking hold, with greater consumer expectation that companies and brands will be more resource-smart via developments such as tip-to-tail eating, innovative uses for food waste and more biodegradable and renewable packaging.

5.      Beyond the Coffeehouse: tea is also seeking to reinvent itself among the younger generations. 

The other trends identified by Innova Market Insights are:

6.      Say it with Color

7.      Dining Out, In

8.      From Snacks to Mini Meals

9.      OceanGarden

10.   Bountiful Choice  

Related articles: 

Five Trends for the Frozen Potato Market 

SIAL Trends: Source of Inspiration for the Food Industry Worldwide 

Equipment Producers Are Adapting to Cooking Trends



Digital edition


Click or tap to view our digital magazine
on your tablet or mobile device.

Latest Events

Nov 22nd 2017 - Nov 24th 2017
The Potato Industry Event
Jan 10th 2018 - Jan 13th 2018
Potato Expo

Trade Media Solutions S.R.L. | 1-5 G-ral David Praporgescu Str., 1st Floor, District 2, 020965 Bucharest, Romania.
Tel: +40 (0) 21 31 590 31  | E-mail: office@mediatrade.ro