Since most French fries are supplied frozen, the category covers almost 63% of the total market for frozen potatoes in terms of both volume and value, including both oven (28%) and classic French fries (35%).

While French fries will always be a consumer favorite, the segment has been impacted by current trends such as people’s increased predilection to seeking out healthy foods. Manufacturers have, therefore, been forced to experiment and innovate in this sense. It seems likely that companies will continue to seek out ways to reformulate their products via the lowering of fat and caloric level, as well as addressing some sub-health trends such as gluten free foods.

On top of aiming to produce products that can boast healthy properties, manufacturers of French fries are also expected to continue developing new flavors and shapes as consumers tastes become more complex.

For a more in-depth overview of the evolution of the French fries market, we invite you to read our latest White Paper which focuses on this particular category. You can download it for free by clicking the button below.

In many instances, instant mashed potato is produced from dehydrated products such as potato flakes, which are obtained using extrusion technology and processed from raw potatoes. For many of the world’s leading operators, for example Lamb Weston, instant mashed potato is part of a range of dehydrated potato products like flakes.

As it appears, more and more processors are now shifting from fresh potatoes to potato flakes, in a bid to simply production processes and, in turn, reduce cost. According to estimates, the instant mashed potato global market is expected to undergo further growth over the next few years, as more people are seeking out convenience foods which include potato flakes as ingredients, especially within some of the world’s emerging economies such as China and India.

Many of the world’s leading suppliers of potato products are present in the mashed potato category. From McCain and Lamb Weston to Aviko and Simplot, the range of choice for mashed potato enthusiasts is a wide one, and it constantly continues to grow. The sector also features smaller players which have a greater specialism in area such as ready-prepared instant mashed potato.

In our second Whitepaper for 2019 we take a look at the ample mashed potato market, which is only expected to see further growth. Some of the key trends which are currently prevailing in the segment are rising interest for ready-to-eat food, flavored taste and widespread demand for organic and natural food. On top of that, mashed potatoes are also gaining popularity because of demand from health conscious customers, as manufacturers are now offering healthy mashed potatoes with low-sodium, low-fat etc.

To learn more, click the button below to download (for free) our latest Whitepaper!

Moreover, the market is expected to develop naturally in the next few years. The pillars influencing growth will remain creating new, bold flavors, particularly to suit younger consumers, an increase in snacking behavior and the constantly improving quality of snacks.

As the phenomena of snacking for convenience continues to be on the rise, consumers are more likely to replace one or two meals per day with snacks, and potato chips manufacturers are capitalizing on this trend. On the other hand, snack-food consumers are also looking to eat healthier snacks and maintain wholesome diets, so snack makers are under pressure to reinvent their classic recipes in ways that allow them to cut down on harmful ingredients such salt and fat. The demand for functional and non-GMO ingredients is also high due to the rising cases of obesity, diabetes, gluten allergy, and other conditions.

Our first WhitePaper in 2019 explores the potato chips market and how it is constantly evolving in response to consumers demands and preferences.

The challenge of food companies is to understand these new and changing demands, while also innovating in the area of new flavors, so as to stay on top of the game. From Pickled Onion and Salted Egg to Brussels Sprouts and Red Caviar, we discuss in our WhitePaper some of the most unique flavors that were released by potato chips manufacturers over the last few years.

For his week’s white paper article, we return to the European continent, this time focusing our attention on the Scandinavian potato chips market, a market also substantially influenced by the US trends – just like the Canadian one -, however also developing concepts and products inspired on their own traditions.

With this in mind, we considered it highly appropriate to continue our White Paper series with an article that speaks about their market development and current situation.

The White Papers section on our website is devised to contain a number of exclusive articles that have been written by or in collaboration with industry experts, research companies and based on different sources of market analyses data. The features have been initially published in our print publications – Potato Processing International and Potato Storage International – and will be categorized by theme, serving as a valuable and accomplished resource on key industry topics.

There are many more stories to come, so we kindly invite you to bookmark our White Papers page and come back for updates every other Friday.

For our fourth white paper article, we return to the North American Continent, this time focusing our attention on the Canadian potato chips market, which is both highly influenced by the US trends, as well as constantly coming up with innovative concepts and products. 

With this in mind, we considered it highly appropriate to continue our White Paper series with an article that speaks about their market development and current situation.

The White Papers section on our website is devised to contain a number of exclusive articles that have been written by or in collaboration with industry experts, research companies and based on different sources of market analyses data. The features have been initially published in our print publications – Potato Processing International and Potato Storage International – and will be categorised by theme, serving as a valuable and accomplished resource on key industry topics.

There are many more stories to come, so we kindly invite you to bookmark our White Papers page and come back for updates every other Friday.

Following our first two articles that looked at North America and Europe, we decided to shift our focus onto the Asian potato chips market, an area where tradition and modernity go hand in hand, and potato chips producers have taken this into account when creating the design of their products.

With this in mind, we considered it highly appropriate to continue our White Paper series with an article that speaks about their market development and current situation.

The White Papers section on our website is devised to contain a number of exclusive articles that have been written by or in collaboration with industry experts, research companies and based on different sources of market analyses data. The features have been initially published in our print publications – Potato Processing International and Potato Storage International – and will be categorised by theme, serving as a valuable and accomplished resource on key industry topics.

There are many more stories to come, so we kindly invite you to bookmark our White Papers page and come back for updates every other Friday.

Germany has always been a specific market, where customers appreciate accuracy and a forthright communication. Potato chips manufacturers have taken on this trend when creating the design of their products.

With this in mind, we considered it highly appropriate to continue our White Paper series with an article that speaks about their market development and current situation.

The White Papers section on our website is devised to contain a number of exclusive articles that have been written by or in collaboration with industry experts, research companies and based on different sources of market analyses data. The features have been initially published in our print publications – Potato Processing International and Potato Storage International – and will be categorised by theme, serving as a valuable and accomplished resource on key industry topics.

There are many more stories to come, so we kindly invite you to bookmark our White Papers page and come back for updates every other Friday.

Brand communication is a highly important feature in nowadays business world, with companies using it to create a unique image that speaks to the customer. Potato chips manufacturers have as well learned the benefits of proper product branding to their business.

This way, with American producers of potato chips being pioeneers in using design as a means to building a relationship with their customers, we considered it would be best to start our White Paper series with an article that speaks about their important market development and current status.

The White Papers section on our website will contain a number of articles that have been written by or in collaboration with industry experts, research companies and based on different sources of market analyses data. The features have been initially published in our print publications – Potato Processing International and Potato Storage International – and will be categorised by theme, serving as a valuable and expert resource on key industry topics.

There are many more stories to come, so we kindly invite you to bookmark our White Papers page and come back for updates every other Friday.