FRUIT LOGISTICA has announced the launch of an exclusive Buyers Club that will bring together 500 senior international procurement professionals with exhibitors at the 2027 edition of the trade fair, taking place in Berlin from 3–5 February.

The initiative is aimed at strengthening commercial connections across the fresh produce supply chain by providing verified buyers with tailored matchmaking services, networking opportunities and premium support before and during the event.

The Buyers Club is open to senior purchasing decision-makers representing retailers, importers and exporters, wholesalers, distributors, food processors, and procurement executives from the hotel, restaurant and catering (HoReCa) sector. Membership will be granted based on defined criteria, including purchasing volume and decision-making authority.

A central element of the programme is a curated matchmaking service that pairs buyers and exhibitors according to their business interests and sourcing priorities. Meetings can be arranged before the exhibition opens, allowing participants to plan discussions in advance and maximise their time at the event.

“With the Buyers Club, we are creating a direct connection between leading international buyers and the exhibitors most relevant to their business needs. Buyers can identify suitable partners more quickly, while exhibitors gain targeted access to key decision-makers. In this way, we create the ideal conditions for successful business opportunities,” said Christina Freier, Director of FRUIT LOGISTICA.

In addition to the matchmaking programme, Buyers Club members will have access to a dedicated Buyers Lounge with meeting facilities and cloakroom service, selected networking events, guided tours, industry insights and year-round networking opportunities designed to encourage ongoing dialogue between buyers and exhibitors.

Registration for the Buyers Club will open in September alongside the launch of the event’s ticket shop. Prospective members can already join a priority list to receive advance information about the application process, programme highlights and membership benefits.

FRUIT LOGISTICA is one of the world’s largest trade fairs dedicated to the fresh produce sector, covering the entire supply chain from production to retail. According to the organiser, the 2026 edition attracted around 2,600 exhibitors from approximately 90 countries and approximately 90,000 visitors representing 151 countries.