Wednesday, 22 November 2017

Agritechnica 2017 Presents Latest Technologies for Cropping and Storing

Agritechnica 2017 Presents Latest Technologies for...

  For seven days, between November 12 and 18, at Agritechnica 2017, high-caliber manufacturers an...

British Potato 2017 Event Plots UK Role after Brexit

British Potato 2017 Event Plots UK Role after Brex...

  BP2017 Potato Industry Show is a potato gathering from seed to supermarket, taking place Novemb...

Potato Expo Announces Topics and Speakers for January Edition

Potato Expo Announces Topics and Speakers for Janu...

  Potato Expo has announced the sessions and speakers for the January 10-12, 2018 event, to be he...

Belgium Potato Processors to Join Indonesian Food Expo

Belgium Potato Processors to Join Indonesian Food Expo

  The Belgian Potato Trade and Processing Industry Federation (Belgapom) will take part in the major I...

tna Expands China Operations

tna Expands China Operations

  tna announces the opening of TNA Solutions (Shanghai) Co. Ltd to provide local food manufacturers wi...

Iden Biotechnology Partners with J.R. Simplot Company on Potato Genetic Research

Iden Biotechnology Partners with J.R. Simplot Company o...

  Iden Biotechnology and the J.R. Simplot Company have recently entered into an agreement to explore t...

New Tools for Growers to Be Launched at British Potato 2017

New Tools for Growers to Be Launched at British Potato ...

    British Potato 2017 is an occasion for launching and introducing working tools for growers. The eve...

Tolsma-Grisnich Delivers Potato Grading Machines to German Processing Plant

Tolsma-Grisnich Delivers Potato Grading Machines to Ger...

  Tolsma-Grisnich has recently commissioned new grading machines at Golden-Geest-Kartoffeln Erzeugerge...

Omnivent Launches New Line of OmniFans for Potato Storages

Omnivent Launches New Line of OmniFans for Potato Stora...

  Omnivent launches a new line of OmniFans with the Permanent Magnet (PM) engine techniques which pres...

Chicken Rice, Laksa-flavored Potato Chips to Launch in Singapore

Chicken Rice, Laksa-...

  Two new flavors of potato chips - Hainanese Chicken Ric...

Asda’s New Wagyu Beef Dripping Potatoes

Asda’s New Wagyu Bee...

  British retailer Asda has introduced Extra Special Wagy...

Boulder Canyon Brings Back Seasonal Potato Chips Flavors

Boulder Canyon Bring...

  Turkey Gravy and Pumpkin Pie kettle-cooked potato chi...

Branston’s Italian Potatoes Are Again Available in Tesco Stores

Branston’s Italian P...

  Italian new potatoes supplied by Branston were availabl...

ITC Enters the Fresh  Produce Market with Innovative Potatoes

ITC Enters the Fresh...

  Indian company ITC Ltd has entered the fresh fruits and...

Frito-Lay Launches New Autumn Flavor Brands

Frito-Lay Launches N...

  PepsiCo's Frito-Lay division announces new brands - the...

Innovative Potato Products Presented at Anuga 2017

Innovative Potato Pr...

  Potato producers exhibited a range of innovative produc...

Potandon Launches Low-carb Innovation in Fresh Potato Category

Potandon Launches Lo...

During the Produce Marketing Association’s Fresh Summit co...

PepsiCo Increases Production Capacity in Moscow Region

PepsiCo Increases Pr...

  PepsiCo launched a new Lay’s potato chips production li...

DARS Starts Cleaning Potatoes of Viruses to Improve Production

DARS Starts Cleaning...

    The Department of Agriculture Research Services in Mal...

Czech Potato Research Institute Cultivates Blue Potato Variety

Czech Potato Researc...

  The Potato Research Institute, based in the town of Hav...

British Potato Producer Builds Potato Store in Marsham

British Potato Produ...

  A potato producer has applied for permission to build a...

National Potato Council Awards Adrienne Gorny for Potato Research

National Potato Coun...

  The National Potato Council (NPC) announces that Adrien...

Solynta Develops Late Blight Resistant Potato Varieties

Solynta Develops Lat...

  Dutch potato breeding company Solynta has developed pot...

Hydroponic Potatoes Might Be Grown inside Europe’s Deepest Metal Mine

Hydroponic Potatoes ...

  A research team recently launched a pilot project to in...

Cornell University Publishes Organic Production and IPM Guide for Potatoes

Cornell University P...

  The practical potato production Guide was compiled by a...

Canada Approves Three New Types of GMO Potatoes

Canada Approves Thre...

  Three types of potatoes genetically engineered by an Id...

Cavendish Farms to Build Two New Modern Storage Facilities

Cavendish Farms to B...

  Prince Edwards Island's major potato processor Cavendis...

Ten emerging food trends that will impact new product activity in 2011 have been identified by Innova Market Insights from its ongoing analysis of key trends and developments over the past year or so.

In previous years, the market researcher successfully identified upcoming trends to watch, including "Go Natural" and "Sustainability Rise" for 2008, "Trading Up and Down" for 2009 and "Sense of Simplicity" for 2010, all of which have now come right to the fore, as predicted:

1. Processed is Out for 2011, with consumers growing tired of being increasingly disassociated from the food they eat and turning against products full of complicated additives and with overly-long shelf lives. This has resulted in the natural/clean-label trend taking the US, in particular, by storm, with launches on a natural, organic or no additives/preservatives positioning rising dramatically over the past two years.
2. Offering Real Value is vital in this age of austerity. Although the food industry has been immune to the economic downturn in many ways, there has been a marked rise in consumers seeking real value for money propositions, not just in terms of low-cost or budget items, but also for products with perceived additional benefits, such as indulgence.

3. "Proven" is the New Buzzword and the relatively few companies that have successfully navigated the EFSA health claims maze, will be keen to highlight their ingredients from this perspective to encourage a previously skeptical consumer to try out a new functional food product. Use of the word "proven" has grown dramatically on new products since 2008, with numbers doubling over that period. Personalized nutrition is also becoming an increasingly important vehicle for global giants, as illustrated by the creation of Nestlé Health Science SA and Nestlé Institute of Health Sciences in September 2010 to "target new opportunities between food and pharma"; Unilever's creation of a novel partnership with Dutch research outfit TNO to explore links between diet and health; and PepsiCo's announcement of a significant new nutrition strategy via its Global Nutrition Group.

4. Return to Softer Claims is also apparent, however, with concerns about the impact of the tough EFSA health claims scrutiny now rife in the European food industry. A cloud of uncertainty hovering over health claims has resulted in a fall in numbers of food and drinks products launched on an "active health" [food plus] platform, despite growth in "passive health" [food minus] launches. Innova Market Insights tracked 1,960 new products with an active health positioning in the first half of 2010, down from nearly 2,200 in the same period in 2009, while numbers with a passive health claim rose from less than 8,750 to 10,350.

5. Getting "Connected" to brands is moving forward dramatically with the rise of social media platforms and more creative marketing campaigns to increase consumer engagement. The UK has led in this arena with campaigns such as those from Walker's (PepsiCo) with its 2008-2009 "Do Us A Flavour" and its 2010 "Flavour Cup" promotions. More recently, Cadbury started its Spots & Stripes promotion in the run up to the London 2012 Olympic Games, whereby consumers join one of the two teams (Spots or Stripes) and start scoring points.

6. Culinary Expansion is resulting largely from consumers eating out less, but instead spoiling themselves with true indulgence at home. Rising interest in quality home cooking and the return of more traditional kitchen skills have also resulted from this trend. There have been rising numbers of repositioned and completely new products designed to cater to the creative home cook.

7. New Relaxation Paradigm recognizes the need to minimize stress and encourage relaxation as a counter to the meteoric rise of energy drinks during the first part of the 21st century. While the energy trend has not apparently halted in any way, a counter trend is also emerging, focusing particularly on creative relaxation beverages. On the same theme, tea is taking on a relaxation mantle in some instances, with the number of tea launches rising strongly in the year to September 2010 and about 5% of them featuring the word "relax."

8. Fruit & Veg Revival is apparent as manufacturers go back to basics and focus more on the inherent health benefits available. Packaged fruit snacks, fruit smoothies and juice and water blends are all seeing considerable activity, with one of the most interesting launches in late 2010 featuring the Spanish introduction of Toro Naranja (Whole Orange), a Minute Maid (Coca-Cola) orange juice created by pressing the entire orange (including the peel), thus offering double the antioxidant content of the standard product.

9. Try A Little Respect: as the sustainability trend continues to gather pace, whether for environmental or humanitarian reasons, manufacturers are increasingly answering calls for more sustainable practices to benefit both humans (fairtrade, etc.) and animals (e.g. free-range).

10. Selling the Technology may be used as an alternative approach to cutting back on processing, if manufacturers can clearly explain the benefits that an alternative technology can provide to consumers, whether in terms of flavor, shelf-life or presentation. The challenge is to explain complex technologies in a manner that the average consumer can easily understand.

 



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