Thursday, 23 November 2017

Agritechnica 2017 Presents Latest Technologies for Cropping and Storing

Agritechnica 2017 Presents Latest Technologies for...

  For seven days, between November 12 and 18, at Agritechnica 2017, high-caliber manufacturers an...

British Potato 2017 Event Plots UK Role after Brexit

British Potato 2017 Event Plots UK Role after Brex...

  BP2017 Potato Industry Show is a potato gathering from seed to supermarket, taking place Novemb...

Potato Expo Announces Topics and Speakers for January Edition

Potato Expo Announces Topics and Speakers for Janu...

  Potato Expo has announced the sessions and speakers for the January 10-12, 2018 event, to be he...

Belgium Potato Processors to Join Indonesian Food Expo

Belgium Potato Processors to Join Indonesian Food Expo

  The Belgian Potato Trade and Processing Industry Federation (Belgapom) will take part in the major I...

tna Expands China Operations

tna Expands China Operations

  tna announces the opening of TNA Solutions (Shanghai) Co. Ltd to provide local food manufacturers wi...

Iden Biotechnology Partners with J.R. Simplot Company on Potato Genetic Research

Iden Biotechnology Partners with J.R. Simplot Company o...

  Iden Biotechnology and the J.R. Simplot Company have recently entered into an agreement to explore t...

New Tools for Growers to Be Launched at British Potato 2017

New Tools for Growers to Be Launched at British Potato ...

    British Potato 2017 is an occasion for launching and introducing working tools for growers. The eve...

Tolsma-Grisnich Delivers Potato Grading Machines to German Processing Plant

Tolsma-Grisnich Delivers Potato Grading Machines to Ger...

  Tolsma-Grisnich has recently commissioned new grading machines at Golden-Geest-Kartoffeln Erzeugerge...

Omnivent Launches New Line of OmniFans for Potato Storages

Omnivent Launches New Line of OmniFans for Potato Stora...

  Omnivent launches a new line of OmniFans with the Permanent Magnet (PM) engine techniques which pres...

Chicken Rice, Laksa-flavored Potato Chips to Launch in Singapore

Chicken Rice, Laksa-...

  Two new flavors of potato chips - Hainanese Chicken Ric...

Asda’s New Wagyu Beef Dripping Potatoes

Asda’s New Wagyu Bee...

  British retailer Asda has introduced Extra Special Wagy...

Boulder Canyon Brings Back Seasonal Potato Chips Flavors

Boulder Canyon Bring...

  Turkey Gravy and Pumpkin Pie kettle-cooked potato chi...

Branston’s Italian Potatoes Are Again Available in Tesco Stores

Branston’s Italian P...

  Italian new potatoes supplied by Branston were availabl...

ITC Enters the Fresh  Produce Market with Innovative Potatoes

ITC Enters the Fresh...

  Indian company ITC Ltd has entered the fresh fruits and...

Frito-Lay Launches New Autumn Flavor Brands

Frito-Lay Launches N...

  PepsiCo's Frito-Lay division announces new brands - the...

Innovative Potato Products Presented at Anuga 2017

Innovative Potato Pr...

  Potato producers exhibited a range of innovative produc...

Potandon Launches Low-carb Innovation in Fresh Potato Category

Potandon Launches Lo...

During the Produce Marketing Association’s Fresh Summit co...

PepsiCo Increases Production Capacity in Moscow Region

PepsiCo Increases Pr...

  PepsiCo launched a new Lay’s potato chips production li...

DARS Starts Cleaning Potatoes of Viruses to Improve Production

DARS Starts Cleaning...

    The Department of Agriculture Research Services in Mal...

Czech Potato Research Institute Cultivates Blue Potato Variety

Czech Potato Researc...

  The Potato Research Institute, based in the town of Hav...

British Potato Producer Builds Potato Store in Marsham

British Potato Produ...

  A potato producer has applied for permission to build a...

National Potato Council Awards Adrienne Gorny for Potato Research

National Potato Coun...

  The National Potato Council (NPC) announces that Adrien...

Solynta Develops Late Blight Resistant Potato Varieties

Solynta Develops Lat...

  Dutch potato breeding company Solynta has developed pot...

Hydroponic Potatoes Might Be Grown inside Europe’s Deepest Metal Mine

Hydroponic Potatoes ...

  A research team recently launched a pilot project to in...

Cornell University Publishes Organic Production and IPM Guide for Potatoes

Cornell University P...

  The practical potato production Guide was compiled by a...

Canada Approves Three New Types of GMO Potatoes

Canada Approves Thre...

  Three types of potatoes genetically engineered by an Id...

Cavendish Farms to Build Two New Modern Storage Facilities

Cavendish Farms to B...

  Prince Edwards Island's major potato processor Cavendis...

Mintel, a leader in market and consumer intelligence, has predicted the worldwide consumer packaged goods (CPG) trends set to make an impact in 2011.

"These annual predictions represent continuations of current big-picture trends, rather than major changes in the marketplace and what companies are doing," notes Lynn Dornblaser, director of innovation and insight at Mintel. "Understanding the major trend areas and how they change from year to year is essential for companies to be successful when developing and launching new products."

Mintel has predicted 12 CPG trends that will impact product development in 2011 spanning across categories from health and wellness, the environment, demographics, marketing and media, convenience and indulgence. Below are six of these core trends.

1) Quiet Reduction: Sodium, sugar and high fructose corn syrup (HFCS) are three well known ingredients that appear to be experiencing covert reductions in product formulations. While sodium reduction has long been the focus of "quiet reduction," sugar and HFCS are jumping on board. As the media continue to demonise HFCS, what may start as covert reduction is likely to end up as a key labeling issue, in the same way transfat-free has become the norm in some parts of the world. The European region still awaits approval of stevia, but we should expect to see sugar and stevia used in conjunction to achieve an overall lower sugar content in new products. However, "stevia" will not always be part of the overt communication. Instead we'll see messaging like "naturally sweetened" or "reduced sugar."

2) Redefining Natural: Get ready for a "natural shakedown". While all types of natural claims have grown in importance in all regions, and across all product categories, the term "natural" is still ill-defined. Terms that are vague or not well understood will come under fire and we are due to see an intervention of regulatory bodies. Also, expect to see a new focus on accentuating the positives of what is in a product, rather than emphasising what is not in it.

3) Professionalisation of the Amateur: Mainstream brands are getting into a more serious "professional" arena, by bringing into the home what used to require a specialist service. This trend arguably has its origins in personal care markets, with "salon-style" hair treatments for home use, but continues to expand to include household ("professional strength" cleaning products) and food (chef-endorsed, restaurant-style meals).

4) Sustainability stays focused on the basics: Sustainability is not slipping down the priority list, but instead of seeing new developments, expect to see a continuation of what we have seen, with a few twists. There will be a greater focus on reduced packaging that promotes environmental responsibility in combination with uniqueness, such as boxless cereal bars or more cereals without the inner bag. Also, expect water usage to become a hot, consumer-facing issue in 2011. Companies will be looking for ways to conserve water and change their
consumption habits so that there is enough world supply.

5) Blurring Categories: How much more innovation can you get out of a category? Manufacturers' response to consumer needs is the driver to developing hybrid products. Consumers don't necessarily view products as being in one category or another, rather they look for solutions that meet their needs, and that may be something that straddles multiple categories. Sparkling beverages are appearing more and being positioned as a source of refreshment, as well as sophistication. Beyond hybrid forms, we also see a blurring of how consumers use products - with beverages consumed as snacks, snacks as meals, and personal care and home care products that do more than one thing, as well.

6) New Retro: Over the last year, we have seen more big brands that revitalise old products and old ad campaigns, tapping into the escalating trend of nostalgia. We anticipate more of these in 2011. Companies are returning to a time when life seemed somehow easier, whether that's the 1980s for consumers in their 20s, or the 1970s or 1960s for older consumers. You'll see this with brands using old formulations, old package designs, re-runs of advertising campaigns or new ads with a retro feel.

 



Digital edition


Click or tap to view our digital magazine
on your tablet or mobile device.

Latest Events

Nov 22nd 2017 - Nov 24th 2017
The Potato Industry Event
Jan 10th 2018 - Jan 13th 2018
Potato Expo

Trade Media Solutions S.R.L. | 1-5 G-ral David Praporgescu Str., 1st Floor, District 2, 020965 Bucharest, Romania.
Tel: +40 (0) 21 31 590 31  | E-mail: office@mediatrade.ro