Friday, 24 November 2017

New Farm Safety Zone Program (Featured) at LAMMA Show

New Farm Safety Zone Program (Featured) at LAMMA S...

  LAMMA, held between January 17-18 at the East of England Showground, Peterborough, is one of th...

Agritechnica 2017 Presents Latest Technologies for Cropping and Storing

Agritechnica 2017 Presents Latest Technologies for...

  For seven days, between November 12 and 18, at Agritechnica 2017, high-caliber manufacturers an...

British Potato 2017 Event Plots UK Role after Brexit

British Potato 2017 Event Plots UK Role after Brex...

  BP2017 Potato Industry Show is a potato gathering from seed to supermarket, taking place Novemb...

Fabcon Food Systems Appoints Project Manager

Fabcon Food Systems Appoints Project Manager

  Engineering projects expert Michael Pye has joined Fabcon Food Systems team, taking on the managemen...

KEY Technology Records Increase in Sales and Profit in 2017

KEY Technology Records Increase in Sales and Profit in ...

    Key Technology, Inc. has announced sales and operating results for fiscal 2017, recording an incr...

Study Shows Advantages of Building Processing Plants in Alberta (Canada) and Idaho (USA)

Study Shows Advantages of Building Processing Plants in...

  An economics study funded by the Idaho Potato Commission concludes that Alberta, in Canada, and Idah...

Heat and Control Introduces New FastBack FastLane

Heat and Control Introduces New FastBack FastLane

  Heat and Control has released the latest member of their FastBack family of products, the FastLane s...

New Tools for Growers to Be Launched at British Potato 2017

New Tools for Growers to Be Launched at British Potato ...

    British Potato 2017 is an occasion for launching and introducing working tools for growers. The eve...

Tolsma-Grisnich Delivers Potato Grading Machines to German Processing Plant

Tolsma-Grisnich Delivers Potato Grading Machines to Ger...

  Tolsma-Grisnich has recently commissioned new grading machines at Golden-Geest-Kartoffeln Erzeugerge...

Chicken Rice, Laksa-flavored Potato Chips to Launch in Singapore

Chicken Rice, Laksa-...

  Two new flavors of potato chips - Hainanese Chicken Ric...

Asda’s New Wagyu Beef Dripping Potatoes

Asda’s New Wagyu Bee...

  British retailer Asda has introduced Extra Special Wagy...

Boulder Canyon Brings Back Seasonal Potato Chips Flavors

Boulder Canyon Bring...

  Turkey Gravy and Pumpkin Pie kettle-cooked potato chi...

Branston’s Italian Potatoes Are Again Available in Tesco Stores

Branston’s Italian P...

  Italian new potatoes supplied by Branston were availabl...

ITC Enters the Fresh  Produce Market with Innovative Potatoes

ITC Enters the Fresh...

  Indian company ITC Ltd has entered the fresh fruits and...

Frito-Lay Launches New Autumn Flavor Brands

Frito-Lay Launches N...

  PepsiCo's Frito-Lay division announces new brands - the...

Innovative Potato Products Presented at Anuga 2017

Innovative Potato Pr...

  Potato producers exhibited a range of innovative produc...

Potandon Launches Low-carb Innovation in Fresh Potato Category

Potandon Launches Lo...

During the Produce Marketing Association’s Fresh Summit co...

PepsiCo Increases Production Capacity in Moscow Region

PepsiCo Increases Pr...

  PepsiCo launched a new Lay’s potato chips production li...

DARS Starts Cleaning Potatoes of Viruses to Improve Production

DARS Starts Cleaning...

    The Department of Agriculture Research Services in Mal...

Czech Potato Research Institute Cultivates Blue Potato Variety

Czech Potato Researc...

  The Potato Research Institute, based in the town of Hav...

British Potato Producer Builds Potato Store in Marsham

British Potato Produ...

  A potato producer has applied for permission to build a...

National Potato Council Awards Adrienne Gorny for Potato Research

National Potato Coun...

  The National Potato Council (NPC) announces that Adrien...

Solynta Develops Late Blight Resistant Potato Varieties

Solynta Develops Lat...

  Dutch potato breeding company Solynta has developed pot...

Hydroponic Potatoes Might Be Grown inside Europe’s Deepest Metal Mine

Hydroponic Potatoes ...

  A research team recently launched a pilot project to in...

Cornell University Publishes Organic Production and IPM Guide for Potatoes

Cornell University P...

  The practical potato production Guide was compiled by a...

Canada Approves Three New Types of GMO Potatoes

Canada Approves Thre...

  Three types of potatoes genetically engineered by an Id...

Cavendish Farms to Build Two New Modern Storage Facilities

Cavendish Farms to B...

  Prince Edwards Island's major potato processor Cavendis...

Walkers is launching a range of crinkle-cut crisps next month, in a move PepsiCo says is the biggest category launch of the past five years.

The new crisps will be available in four flavours: Simply Sea Salted; Cheddar & Onion; Salt & Malt Vinegar; and Sweet Chilli.

The launch will be backed by a multimillion-pound marketing campaign including TV adverts featuring Gary Lineker.

"Crinkle-cut is an underdeveloped opportunity in the UK," said marketing director Miranda Sambles,

The brand's Clash of the Comics promotion for Comic Relief saw ‘Stephen Fry-Up' emerge as the most popular flavour. Walkers said the limited-edition range of flavours inspired by comedians had raised more than £1m for Red Nose Day 2011.



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