Wednesday, 13 December 2017

PACK EXPO East Features Reusable Packaging Pavilion

PACK EXPO East Features Reusable Packaging Pavilio...

  Innovations in reusable transport packaging such as pallets, bins, containers and totes will be...

Fruit Logistica Announces 2018 Innovation Awards Nominees

Fruit Logistica Announces 2018 Innovation Awards N...

  The shortlist for the 2018 Fruit Logistica Innovation Award (FLIA) has been announced.

21st GCCA European Cold Chain Conference Talks about Innovative Approaches

21st GCCA European Cold Chain Conference Talks abo...

The Global Cold Chain Alliance (GCCA) will host the 21st GCCA European Cold Chain Conference, an e...

North American Potato Production Slightly Down

North American Potato Production Slightly Down

  The latest estimate for North American fall potato production is 505 million cwt., down 1% from last...

Aviko Announces Agreement with INS Ecosystem to Join Online Grocery Marketplace

Aviko Announces Agreement with INS Ecosystem to Join On...

INS, the decentralized ecosystem for the grocery market, has announced that leading potato processing c...

Greek Food Authority Orders Potato Chips Recall

Greek Food Authority Orders Potato Chips Recall

  The Hellenic Food Authority (EFET) has ordered a market recall of a batch of potato chips from the N...

tna Introduces New Steam Peeling Solution

tna Introduces New Steam Peeling Solution

 tna has expanded its range of high-efficiency Florigo ultra-peel® SSC 3 steam peeling solutions for po...

Heat and Control Introduces New FastBack FastLane

Heat and Control Introduces New FastBack FastLane

  Heat and Control has released the latest member of their FastBack family of products, the FastLane s...

New Tools for Growers to Be Launched at British Potato 2017

New Tools for Growers to Be Launched at British Potato ...

    British Potato 2017 is an occasion for launching and introducing working tools for growers. The eve...

McCain UK Opens Its Own Specialty Roastaurant

McCain UK Opens Its ...

  McCain is opening the doors to its own specialty restau...

Kemin Launches Solution to Improve Performance of Frying Oils

Kemin Launches Solut...

  Kemin Industries Food Technologies, a provider of shelf...

Avebe Launches Potato-Based Solutions at FiE 2017

Avebe Launches Potat...

 Avebe is promoting new texture and nutrition solutions fo...

Chicken Rice, Laksa-flavored Potato Chips to Launch in Singapore

Chicken Rice, Laksa-...

  Two new flavors of potato chips - Hainanese Chicken Ric...

Asda’s New Wagyu Beef Dripping Potatoes

Asda’s New Wagyu Bee...

  British retailer Asda has introduced Extra Special Wagy...

Boulder Canyon Brings Back Seasonal Potato Chips Flavors

Boulder Canyon Bring...

  Turkey Gravy and Pumpkin Pie kettle-cooked potato chi...

Branston’s Italian Potatoes Are Again Available in Tesco Stores

Branston’s Italian P...

  Italian new potatoes supplied by Branston were availabl...

ITC Enters the Fresh  Produce Market with Innovative Potatoes

ITC Enters the Fresh...

  Indian company ITC Ltd has entered the fresh fruits and...

Frito-Lay Launches New Autumn Flavor Brands

Frito-Lay Launches N...

  PepsiCo's Frito-Lay division announces new brands - the...

DARS Starts Cleaning Potatoes of Viruses to Improve Production

DARS Starts Cleaning...

    The Department of Agriculture Research Services in Mal...

Czech Potato Research Institute Cultivates Blue Potato Variety

Czech Potato Researc...

  The Potato Research Institute, based in the town of Hav...

British Potato Producer Builds Potato Store in Marsham

British Potato Produ...

  A potato producer has applied for permission to build a...

National Potato Council Awards Adrienne Gorny for Potato Research

National Potato Coun...

  The National Potato Council (NPC) announces that Adrien...

Solynta Develops Late Blight Resistant Potato Varieties

Solynta Develops Lat...

  Dutch potato breeding company Solynta has developed pot...

Hydroponic Potatoes Might Be Grown inside Europe’s Deepest Metal Mine

Hydroponic Potatoes ...

  A research team recently launched a pilot project to in...

Cornell University Publishes Organic Production and IPM Guide for Potatoes

Cornell University P...

  The practical potato production Guide was compiled by a...

Canada Approves Three New Types of GMO Potatoes

Canada Approves Thre...

  Three types of potatoes genetically engineered by an Id...

Cavendish Farms to Build Two New Modern Storage Facilities

Cavendish Farms to B...

  Prince Edwards Island's major potato processor Cavendis...

McCain Foods (Canada) has won two awards for its advert for its Sweet Potato Superfries® varieties.

The sweet potato ad won two Bronze 2011 CASSIE awards - one for Best Launch and the other in the Packaged Goods - Food category.

The CASSIES are Canada's only advertising award show based on proven business effectiveness and backed by rigorous published cases. They are dedicated to recognizing, rewarding and improving the business effectiveness of advertising.

Advertisements from across the country were reviewed by a panel of 31 judges including ad agencies, clients, media, academic, interactive, international and research disciplines.

McCain's winning advert told the sweet potato story in a unique and humorous way. It started out showing a farmer in the soft, early morning light, pulling sweet potatoes out of the ground and putting them into a basket. The voice-over narrative provided a flowery description of the sweet potato, talking about the "natural sweetness that comes from being wrapped in the Earth's embrace and gently caressed by the hands of loving farmers." At that point, the farmer had enough and interrupted with "Whoa, this ain't no romance novel, it's just a sweet potato."

Heather Crees, Vice President of Marketing for McCain Foods (Canada), said the TV commercial delivered on three major objectives.

"We wanted to accomplish several things with that single ad, and we did. We wanted to show that our Sweet Potato Superfries can be a great meal addition every day, not just at holiday dinners.

"We also wanted to show that our fries, made from 100 per cent real potatoes, contain the goodness of the sweet potato. And finally, we know that parents want to give the best to their families and we wanted them to know that they can feel good about serving our sweet potato fries and that they have a place in their freezers alongside our regular McCain Superfries®."

 



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