Friday, 15 December 2017

SNAXPO18 to Host Resources into Everything Snacking

SNAXPO18 to Host Resources into Everything Snackin...

  SNAXPO18, the world’s largest, most comprehensive trade show devoted exclusively to the interna...

PACK EXPO East Features Reusable Packaging Pavilion

PACK EXPO East Features Reusable Packaging Pavilio...

  Innovations in reusable transport packaging such as pallets, bins, containers and totes will be...

Fruit Logistica Announces 2018 Innovation Awards Nominees

Fruit Logistica Announces 2018 Innovation Awards N...

  The shortlist for the 2018 Fruit Logistica Innovation Award (FLIA) has been announced.

Tomra Sorting Names New Sales Director for the Americas

Tomra Sorting Names New Sales Director for the Americas

  Tomra Sorting Food has announced it has hired food industry veteran, Mark Host, as the company’s sal...

tna Appointed New Chief Sales Officer

tna Appointed New Chief Sales Officer

  tna announces the appointment of Jonathan Rankin as chief sales officer (CSO).  A tna and industry v...

North American Potato Production Slightly Down

North American Potato Production Slightly Down

  The latest estimate for North American fall potato production is 505 million cwt., down 1% from last...

Key Technology Introduces High Capacity VERYX B210 Digital Sorter

Key Technology Introduces High Capacity VERYX B210 Digi...

  Key Technology introduces the highest capacity digital sorter in the food processing industry: VERYX...

tna Introduces New Steam Peeling Solution

tna Introduces New Steam Peeling Solution

 tna has expanded its range of high-efficiency Florigo ultra-peel® SSC 3 steam peeling solutions for po...

Heat and Control Introduces New FastBack FastLane

Heat and Control Introduces New FastBack FastLane

  Heat and Control has released the latest member of their FastBack family of products, the FastLane s...

KMC Launches Starch Based Cheese

KMC Launches Starch ...

  KMC has announced the new CheeseMaker solution for the ...

McCain UK Opens Its Own Specialty Roastaurant

McCain UK Opens Its ...

  McCain is opening the doors to its own specialty restau...

Kemin Launches Solution to Improve Performance of Frying Oils

Kemin Launches Solut...

  Kemin Industries Food Technologies, a provider of shelf...

Avebe Launches Potato-Based Solutions at FiE 2017

Avebe Launches Potat...

 Avebe is promoting new texture and nutrition solutions fo...

Chicken Rice, Laksa-flavored Potato Chips to Launch in Singapore

Chicken Rice, Laksa-...

  Two new flavors of potato chips - Hainanese Chicken Ric...

Asda’s New Wagyu Beef Dripping Potatoes

Asda’s New Wagyu Bee...

  British retailer Asda has introduced Extra Special Wagy...

Boulder Canyon Brings Back Seasonal Potato Chips Flavors

Boulder Canyon Bring...

  Turkey Gravy and Pumpkin Pie kettle-cooked potato chi...

Branston’s Italian Potatoes Are Again Available in Tesco Stores

Branston’s Italian P...

  Italian new potatoes supplied by Branston were availabl...

ITC Enters the Fresh  Produce Market with Innovative Potatoes

ITC Enters the Fresh...

  Indian company ITC Ltd has entered the fresh fruits and...

DARS Starts Cleaning Potatoes of Viruses to Improve Production

DARS Starts Cleaning...

    The Department of Agriculture Research Services in Mal...

Czech Potato Research Institute Cultivates Blue Potato Variety

Czech Potato Researc...

  The Potato Research Institute, based in the town of Hav...

British Potato Producer Builds Potato Store in Marsham

British Potato Produ...

  A potato producer has applied for permission to build a...

National Potato Council Awards Adrienne Gorny for Potato Research

National Potato Coun...

  The National Potato Council (NPC) announces that Adrien...

Solynta Develops Late Blight Resistant Potato Varieties

Solynta Develops Lat...

  Dutch potato breeding company Solynta has developed pot...

Hydroponic Potatoes Might Be Grown inside Europe’s Deepest Metal Mine

Hydroponic Potatoes ...

  A research team recently launched a pilot project to in...

Cornell University Publishes Organic Production and IPM Guide for Potatoes

Cornell University P...

  The practical potato production Guide was compiled by a...

Canada Approves Three New Types of GMO Potatoes

Canada Approves Thre...

  Three types of potatoes genetically engineered by an Id...

Cavendish Farms to Build Two New Modern Storage Facilities

Cavendish Farms to B...

  Prince Edwards Island's major potato processor Cavendis...

The first ever ‘Potato Week' takes place from 1-7 October in the UK and is a chance for everyone involved in growing, supplying, retailing and serving potatoes to educate and inspire consumers.

Introduced by Potato Council, the Week builds on the success of Potato Day held in 2010. This kick-started the ‘Many Faces of Potatoes' activity; a three year marketing campaign spanning the UK, France and Belgium supported by EU co-financing, allowing an increased investment in marketing.

Simon Bull, marketing manager for Potato Council, said: "Potato Week is an opportunity to raise the profile of our fantastic crop. We want the whole supply chain to join us in demonstrating to families and younger consumers in particular - as they are eating fewer potatoes than their parents - that they are a healthy, tasty and versatile option for mealtimes.

"We will be promoting the Week through a dedicated PR campaign, recipe placement and engaging with consumers through social media channels. We'll also have a range of materials available for industry to use to raise awareness of Potato Week and have come up with a number of ways they can get involved.

"We know that people ultimately love potatoes, but we have a job to do to continue to build demand and consumption. Potato Week is a perfect platform to do so and dispel some of the myths at the same time; proving that potatoes are naturally nutritious, as well as being quick and easy to cook. In fact potatoes are far quicker to cook than many people think - there are many ways to cook them in thirty minutes or less. Potatoes not only provide a source of vitamins and minerals, but they are also naturally fat-free. We hope the industry will join together to support this exciting initiative."



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