Thursday, 23 November 2017

Agritechnica 2017 Presents Latest Technologies for Cropping and Storing

Agritechnica 2017 Presents Latest Technologies for...

  For seven days, between November 12 and 18, at Agritechnica 2017, high-caliber manufacturers an...

British Potato 2017 Event Plots UK Role after Brexit

British Potato 2017 Event Plots UK Role after Brex...

  BP2017 Potato Industry Show is a potato gathering from seed to supermarket, taking place Novemb...

Potato Expo Announces Topics and Speakers for January Edition

Potato Expo Announces Topics and Speakers for Janu...

  Potato Expo has announced the sessions and speakers for the January 10-12, 2018 event, to be he...

Avebe Records Growth in Performance Price

Avebe Records Growth in Performance Price

  Coöperatie Avebe achieved a performance price of more than EUR82, meaning it is almost 7% higher tha...

Belgium Potato Processors to Join Indonesian Food Expo

Belgium Potato Processors to Join Indonesian Food Expo

  The Belgian Potato Trade and Processing Industry Federation (Belgapom) will take part in the major I...

tna Expands China Operations

tna Expands China Operations

  tna announces the opening of TNA Solutions (Shanghai) Co. Ltd to provide local food manufacturers wi...

New Tools for Growers to Be Launched at British Potato 2017

New Tools for Growers to Be Launched at British Potato ...

    British Potato 2017 is an occasion for launching and introducing working tools for growers. The eve...

Tolsma-Grisnich Delivers Potato Grading Machines to German Processing Plant

Tolsma-Grisnich Delivers Potato Grading Machines to Ger...

  Tolsma-Grisnich has recently commissioned new grading machines at Golden-Geest-Kartoffeln Erzeugerge...

Omnivent Launches New Line of OmniFans for Potato Storages

Omnivent Launches New Line of OmniFans for Potato Stora...

  Omnivent launches a new line of OmniFans with the Permanent Magnet (PM) engine techniques which pres...

Chicken Rice, Laksa-flavored Potato Chips to Launch in Singapore

Chicken Rice, Laksa-...

  Two new flavors of potato chips - Hainanese Chicken Ric...

Asda’s New Wagyu Beef Dripping Potatoes

Asda’s New Wagyu Bee...

  British retailer Asda has introduced Extra Special Wagy...

Boulder Canyon Brings Back Seasonal Potato Chips Flavors

Boulder Canyon Bring...

  Turkey Gravy and Pumpkin Pie kettle-cooked potato chi...

Branston’s Italian Potatoes Are Again Available in Tesco Stores

Branston’s Italian P...

  Italian new potatoes supplied by Branston were availabl...

ITC Enters the Fresh  Produce Market with Innovative Potatoes

ITC Enters the Fresh...

  Indian company ITC Ltd has entered the fresh fruits and...

Frito-Lay Launches New Autumn Flavor Brands

Frito-Lay Launches N...

  PepsiCo's Frito-Lay division announces new brands - the...

Innovative Potato Products Presented at Anuga 2017

Innovative Potato Pr...

  Potato producers exhibited a range of innovative produc...

Potandon Launches Low-carb Innovation in Fresh Potato Category

Potandon Launches Lo...

During the Produce Marketing Association’s Fresh Summit co...

PepsiCo Increases Production Capacity in Moscow Region

PepsiCo Increases Pr...

  PepsiCo launched a new Lay’s potato chips production li...

DARS Starts Cleaning Potatoes of Viruses to Improve Production

DARS Starts Cleaning...

    The Department of Agriculture Research Services in Mal...

Czech Potato Research Institute Cultivates Blue Potato Variety

Czech Potato Researc...

  The Potato Research Institute, based in the town of Hav...

British Potato Producer Builds Potato Store in Marsham

British Potato Produ...

  A potato producer has applied for permission to build a...

National Potato Council Awards Adrienne Gorny for Potato Research

National Potato Coun...

  The National Potato Council (NPC) announces that Adrien...

Solynta Develops Late Blight Resistant Potato Varieties

Solynta Develops Lat...

  Dutch potato breeding company Solynta has developed pot...

Hydroponic Potatoes Might Be Grown inside Europe’s Deepest Metal Mine

Hydroponic Potatoes ...

  A research team recently launched a pilot project to in...

Cornell University Publishes Organic Production and IPM Guide for Potatoes

Cornell University P...

  The practical potato production Guide was compiled by a...

Canada Approves Three New Types of GMO Potatoes

Canada Approves Thre...

  Three types of potatoes genetically engineered by an Id...

Cavendish Farms to Build Two New Modern Storage Facilities

Cavendish Farms to B...

  Prince Edwards Island's major potato processor Cavendis...

Two years on from launching the search for its first ever team of Potato Ambassadors, the UK's Potato Council is looking to recruit new members to get involved in marketing activity and help spread the word that potatoes are healthy, tasty, versatile, easy-to-prepare and great value for money.

Corporate affairs manager for Potato Council, Maria Ball, said: "The current Ambassadors signed up to get involved in Potato Council marketing activity following an appeal at BP2009. Of the many who applied, ten were chosen to represent England, Scotland and Wales.

"Since their appointment, all have worked hard to reinforce the positive messages about potatoes and to build a closer affinity between the industry and consumers.

"The Potato Ambassadors have helped with making TV programmes about food, such as Channel 4's ‘Food: What Goes in your Basket?' and, ‘The Great British Food Revival' that is currently being repeated on BBC2.

"Our Ambassadors have also spoken with their local press and radio stations to help the industry communicate positive messages about potatoes, as well as attending regional road shows as part of our Many Faces of Potatoes campaign and the nutrition events for mums this autumn.

"The Ambassadors have been exposed to an audience of over 19 million consumers, across press, consumer magazines, radio, internet, road shows and TV, showing the public the dedication and passion that goes into producing potatoes."

Maria added: "It is imperative that we continue to engage with consumers, particularly the younger generation, to demonstrate that potatoes can be versatile, nutritious and an easy weekday meal option.

"That is why we are offering others the opportunity to sign up and join the team now.

"We know that growers and packers are busy people, but the role of a Potato Ambassador shouldn't take up more than a few days in total over the course of a year.

"As an Ambassador, we would like to be able to call on you from time to time to attend regional and national events or speak to your local newspaper or radio station.

"You could be asked to visit a local school to talk to children participating in our Grow Your Own Potatoes project. Of course if you have your own ideas about how to appeal to consumers, then so much the better!"

The Potato Ambassadors initiative has delivered £1.2m of PR coverage in consumer press and broadcast media, with around 19m opportunities to see positive messages about potatoes. £64,000 worth of coverage was generated in the trade press.

To register your interest in becoming a Potato Ambassador or for more information about what's involved, call Maria Ball on 024 7647 8773 or email This email address is being protected from spambots. You need JavaScript enabled to view it..



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