Saturday, 16 December 2017

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Key Technology Introduces High Capacity VERYX B210 Digital Sorter

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tna Introduces New Steam Peeling Solution

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Heat and Control Introduces New FastBack FastLane

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McCain UK Opens Its Own Specialty Roastaurant

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Kemin Launches Solution to Improve Performance of Frying Oils

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Avebe Launches Potato-Based Solutions at FiE 2017

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Chicken Rice, Laksa-flavored Potato Chips to Launch in Singapore

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Asda’s New Wagyu Beef Dripping Potatoes

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Boulder Canyon Brings Back Seasonal Potato Chips Flavors

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Branston’s Italian Potatoes Are Again Available in Tesco Stores

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ITC Enters the Fresh  Produce Market with Innovative Potatoes

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Czech Potato Research Institute Cultivates Blue Potato Variety

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British Potato Producer Builds Potato Store in Marsham

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National Potato Council Awards Adrienne Gorny for Potato Research

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Solynta Develops Late Blight Resistant Potato Varieties

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Hydroponic Potatoes Might Be Grown inside Europe’s Deepest Metal Mine

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Despite the availability of indigenous raw potatoes for snacks production, Jammu and Kashmir imports potato chips worth 100 crores (€1.5million),every year. The Valley region produces more than 20,000 tons of potatoes annually.


The trend of importing snacks from outside states has not encouraged industrial bodies and entrepreneurs to set up units of potato chips manufacturing units in Kashmir.
"We should have a Kashmiri brand of potato chips here, as these are in high demand here. This could be good for growers, dealers, traders and for consumers as well," Mushtaq Ahmad, a wholesale dealer of potato chips said.
"Till now, no initiative has been taken by government or by any private entrepreneur to start potato chips unit here,' he added.
Kashmir witnessed an impressive growth of vegetables from past three years, as per growers and agriculture authorities. Chairman of Kashmir Kissan Forum, Ghulam Mustafa Masoodi said that valley produces sufficient quantity of potatoes, both for the indigenous consumptions and for export to other states.
"We have more than 20,000 tons annual production of potatoes and during peak season, besides meeting the domestic needs we are able to export around 500 tons to outside states," he said.
"If potato chips units come up in the valley, there is enough of indigenous raw material to feed them," Masoodi added.
"Now, hybrid varieties have come up and those can enable production of 300-400 percent more than the average yield. There are also some breeds which can survive in snowfall, but those are yet to be introduced here," he said.
The market size of potato chips in India, as per the latest survey is €357 million. It is one of the largest snack markets in the Asia-Pacific region. Only Australia, China, Japan and South Korea have won greater revenue from the sale of snacks. India contributes three percent to the total Asia-Pacific snack market revenue.
"Kashmir too can earn good revenue out of indigenous chips production if we are able to establish a brand, ensure its sustainability and make quality product," said director Entrepreneurs Development Institute (EDI), Mohammad Ismail Parray.
Many entrepreneurs are approaching EDI for establishing such units in Kashmir. "But, we have to do lot of work before going directly into setting up chips production units here. We need to form clusters of growers at local level and have to ensure good quantity and quality production of potato. Then we have to put lot of labour and efforts in it, by planning productivity and marketing," he added.




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