Morocco’s potato exports have staged a significant recovery in the 2024–2025 season, reversing five years of contraction, according to data from EastFruit.

Between July 2024 and May 2025, the country shipped 42,900 tonnes of consumer potatoes with a declared value of USD 14.9 million. This represents a 5.7-fold increase compared with the 2023–2024 season, when Morocco’s exports fell to just 7,400 tonnes, and 1.5 times more than volumes recorded in 2022–2023.

The rebound follows the lifting of an export embargo that was in place from February 2023 to July 2024. Moroccan authorities introduced the measure to stabilise local markets and protect domestic supplies during a period of low production. It was later replaced with a quota system, enabling renewed shipments to key West African partners.

Mauritania and Mali have re-emerged as the leading buyers of Moroccan potatoes, together accounting for nearly half of export volumes so far this season. Spain has also increased purchases, alongside France, Portugal, Côte d’Ivoire and Senegal. By contrast, shipments to the Netherlands, Burkina Faso and Niger declined.

Morocco’s potato trade follows a pronounced seasonal cycle, with shipments concentrated in two periods—July to September and February to April—coinciding with the country’s harvest and global market demand.

The current revival underscores Morocco’s ability to regain market share after slipping from 28th to 67th place among global exporters during the 2023–2024 downturn. However, industry observers note that longer-term growth will depend on weather conditions, irrigation access and regulatory stability.