Monday, 22 October 2018


SnowValley Agricultural Group and Aviko Group, invested by the joint venture between the two leading potato product brands, have decided to once again team up with their long-term processing partner TOMRA Sorting Food, for the development of a new French fry processing facility.

Both SnowValley and Aviko listed sustainability, quality and processing efficiency as an integral part of their business strategies, and echoing this vision, the EUR151m joint venture aims to deliver the highest standard of potato products to the premium segment of the Chinese French fry market.

The new potato processing facility, located at Zhangjiakou, Hebei Province, China, will have an annual production capacity of 150,000 tons and is expected to be completed by September 2018. TOMRA’s flagship Eco steam peeling line and the recently launched cutting-edge sorting platforms, TOMRA 5A and TOMRA 5B, will play important roles in the facility’s success.

The President of Aviko SnowValley, Don Wang, and the General Manager of Aviko SnowValley. Joop Van Drunen, both remarks: “We are aiming to build an industry leading French fry processing line in China that delivers the highest quality and performance, while also reducing waste and impact on the environment.”

Steven van Geel, regional sales director, China, TOMRA Sorting Food, says: “To date, TOMRA has installed more than 200 food units in China – including over 20 steam peelers. To support the anticipated growth in food processing in China, TOMRA has established a strong team of local project management and service support across the country.”

SnowValley Agricultural Group is one of the leading brands in China’s potato industry, while Aviko is one of the top four potato processing companies in the global market.    

Photo caption: TOMRA Sorting Food’s regional sales director, Steven Van Geel; Don Wang, president, Aviko SnowValley; Tommy Yu, area sales manager, TOMRA Sorting Food; and TOMRA Sorting Food’s agent Luke Qu, general manager, Beijing HMA

Related articles: 

Tomra Launches Enhanced Sorting Machine 

Case Study: TOMRA Helps Belgium Potato Processor to Boost Productivity 

Kaida Chooses Tomra’s Peelers and Sorters for New Processing Plants

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