Tuesday, 21 November 2017

During the Produce Marketing Association’s Fresh Summit convention in New Orleans, an Idaho Falls-based company, Potandon Produce, has released a new yellow potato bred to have low carbohydrates.

CarbSmart potato has 55% fewer carbohydrates than rice or pasta, according to the company. 

Ralph Schwartz, the company’s vice president of sales, marketing and innovation, believes the product will continue a recent trend of convenient, colorful and innovative specialty products strengthening sales in the long-stagnant fresh potato category.

“We’ve been working on it for several years,” Schwartz said, explaining this is the pilot for what could become a broader line of potatoes bred for specific health attributes, according to capitalpress.com. 

Schwartz also noted that mini fresh potatoes have become trendy, growing from about 11% of category dollars two years ago to roughly 15% today.  

Related articles: 

Breeders in Canada Release 15 New Potato Varieties 

Chip Festival Names Zapp’s Potato Chips as Grand Champion 

Solution for weighing and packaging potatoes 

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