British chip producer Tyrrells has launched a new advertising campaign to showcase its “Best Ever Recipes”. 
The “Absurdly Good” ad went live on March 5 and will be aired on TV and VoD until May 2018, following and investment of GBP2m. It is centered around Tyrrells’ most popular flavors – Lightly Salted, Sea Salt & Cider Vinegar, and Mature Cheddar & Chive, according to kamcity.com.
Adam Draper, marketing director at Tyrrells Potato Crisps, said: “We are thrilled to launch this new creative campaign to celebrate our Best Ever Recipe. The ad shows the passion that we have for hunting out the finest quality ingredients for our unique, delicious tasting crisps. We’re always working to improve our recipes, and this advert is to celebrate and ultimately communicate that we now have our best ever recipes. Of course, the creative style maintains our unique personality, tone and humor.”
The Tyrrells Hand-Cooked Potato Crisp range is made in small batches from locally grown, seasonal varieties of potatoes at Tyrrells Court Farm in Herefordshire. The crisps boast a unique curl, crunch and taste. 

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