Tuesday, 23 October 2018


Australian snacks Red Rock Deli, a PepsiCo’s Frito-Lay brand, debuts in the USA with three new flavor combinations of potato chips.

Himalayan Pink Salt, Red Curry and Coconut and Lime and Cracked Pepper are the new flavors. Each variety combines distinct flavor profiles with a good crunch, according to the producer. 

Stuart Beck, senior marketing director, Frito-Lay North America, says: "We saw an opportunity to bring this distinctly different snacking experience to the cities here in the U.S. that are always hungry for new culinary trends and elevated snacks."

Red Rock Deli potato chips are made with the finest potatoes that are rough-cut, cooked in 100% sunflower oil, and seasoned with three flavor blends; Red Curry and Coconut, Himalayan Pink Salt and Lime and Cracked Pepper. They are Non-GMO Project verified and contain no artificial colors or flavors, making them suitable for snacking solo or with family and friends. 

Related articles: 

Cape Cod Potato Chips Brings Back Russet Potato Chips 

Chipsy Launches Biggest Agricultural Program for Potato Seed Production 

Exclusive: Consumers Are Moving Away from Old Definitions of Healthy Potato Snacks

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