Monday, 19 November 2018


PepsiCo is looking at Zimbabwe, Zambia or Botswana to set up a snack plant. 

Speaking to NewsDay after the launch of the Pepsi plant under Varun Beverages Zimbabwe Private Limited in Harare on Wednesday, PepsiCo sub-Sahara African GM vice-president Sarah-Anne Orphanides said the market was attractive.

“We are looking at how we now take the success we have had in South Africa into other markets. Certainly, with the success we have seen here with the support from Varun, it is a market that we are looking to make sure that we can actually bring those products (chips and snacks) here,” she said.

“I cannot commit at this stage and say that we are going to put up a plant. We are looking at the whole region so we are looking at Zimbabwe, Zambia and Botswana together and the investment in a snack plant is significant so we are looking at the region.”

Orphanides said her company was attracted to Zimbabwe by the “incredible depth of talent in this market” and “we will want to make sure we are creating employment in Zimbabwe and creating opportunities for people”.

She said setting up shop would also be dependent on their ability to export. The potential snack plant would fall under Simba South Africa, a subsidiary of PepsiCo.

Globally PepsiCo has three subsidiaries — Frito-Lay subsidiary, which handles the snacks, Pepsi Beverage and Quaker Foods.

The potato chips space has an estimated demand of 250 tons per month, which translates to over 2 million packets of chips.

It is estimated that setting up the plant would cost USD100m. 

Related articles: 

PepsiCo General Manager in Argentina Reaffirms Importance of Production 

Snack Division Drives PepsiCo Business in the North America 

PepsiCo to Score First Zero Waste Legacy Project at Super Bowl LII

Digital edition

 Click or tap to view our digital magazine 
on your tablet or mobile device. 

Latest Events

Nov 25th 2018 - Nov 28th 2018
Jan 8th 2019 - Jan 10th 2019
Jan 9th 2019 - Jan 11th 2019
Potato Expo
Feb 6th 2019 - Feb 9th 2019

Trade Media Solutions S.R.L. | 1-5 G-ral David Praporgescu Str., 1st Floor, District 2, 020965 Bucharest, Romania.
Tel: +40 (0) 21 31 590 31  | E-mail: