Monday, 19 November 2018


The Little Potato Company has introduced new packaging for its potato assortments, saying that consumers are increasingly heading to the produce department to shop for healthy and fresh vegetables and for quick and easy meals to prepare.

Their microwave- and oven/grill - ready kits are family favorites and top sellers, the company claims. 

These kits come in a microwave ready steam tray or an aluminum roasting tray, along with a seasoning pack, making them convenient for those on the go. To make these kits even simpler to use, some of the changes include:

  • Eye-popping colors to easily differentiate flavors
  • Added two new flavors - Tomato Basil and Roasted Red Pepper & Onion
  • Vertical orientation for better merchandising on shelf.
  • Smaller case size for faster turns.
  • More sustainable packaging with the elimination of the paper sleeve.
  • Seasoning packs are now enclosed to avoid missing or lost packs.
  • More prominent nutritional call-outs
  • Added easy to follow cooking instructions are simple to follow.
  • Used the highest quality printing for a fresh, new modern design.

The full microwave and oven/grill-ready kit product line were launched in U.S. and Canadian markets in late September. 

Related articles: 

Little Potato Company Starts Promotional Campaign and Obtains Results 

The Little Potato Company Chooses Chrome River Technological Solutions 

Little Potato Company Inaugurates New US Processing Plant

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