Boulder Canyon Updates Packaging for Its Kettle Potato Chips
Boulder Canyon – a company that offers better-for-you snacks – has rolled out new packaging for its kettle-cooked potato chips line. The new look is said to be inspired by the Flatiron Mountains in Colorado.
“We are proud of Boulder Canyon’s evolution over the past 25 years in creating masterful kettle chip recipes that deliver unparalleled flavor with simple ingredients. Boulder’s loyal fans have taken us along with them to fuel their adventures on and off the trail and can expect to enjoy the same snacking experience they have come to love. Our recipe hasn’t changed,” said Jim Ehlen, vice president of marketing for Boulder Canyon.
The snack firm is supporting the new packaging with the “Find Your Path” slogan, which is meant to encourage fans to follow their own path, savor the journey, and to celebrate their real, honest experiences, notes the press release.
“The idea behind our new brand mantra “Find Your Path” is to encourage fans to choose the course that calls them. For us, that hasn’t always been the beaten path, but that’s what makes us unique. It’s a message we’re re-affirming in our mission and our communication with customers,” continued Ehlen.
On top of unveiling the new packaging, Boulder Canyon will also introduce new additions to their Canyon Cut chips during the Natural Products West show between March 5-9.
The company offers potato chips cooked in five unique specialty oils including avocado oil, coconut oil, olive oil, sunflower oil, safflower oil, and rice bran oil. The latest to join the portfolio are the new Canyon Cut Sharp White Cheddar Kettle Chips, which feature non-GMO Project Verified cheese and gluten-free ingredients.
Boulder Canyon is part of Utz Quality Foods which also includes brands like Good Health, Snikiddy and Dirty Potato Chips.