Calbee Added a Dadachamame Flavor to its Kataage Potato Chip Line
Calbee is introducing a new line of edamame-flavored potato chips, instantly linked to the summer months in Japan.
Edamame is a simple-life pleasure in Japan, where many people look forward to enjoying a dish of salted edamame at a festival or home during the winter months, despite their recent surge in popularity abroad, which has given them a trendy reputation in some other countries.
Calbee is expanding the flavor of its Kataage Potato chip range to include dadachamame in light of this. Foodies hail dadachamame, a type of soybean grown in Yamagata Prefecture, as “the king of edamame” because of their developing sweet notes and umami sensation that intensifies as you chew them. Calbee’s new potato chips are seasoned with edamame powder made with dadachamame, which is currently in season and grown in the Yamagata town of Tsuruoka.
In 2020, Calbee introduced their edamame-flavored potato chips, albeit for a brief period and exclusively in the northeastern Tohoku and Hokkaido regions of Japan. They made their national debut in 2023, but in 2024 they will be made with dadachamame for the first time, so it will be a completely new ball/bean game, according to Sora News 24.
Calbee’s dadachamame potato chips are a perfect addition to the lineup of summertime munchies, as both edamame and potato chips go well with a refreshing beer. They began to appear in Japanese convenience stores on July 29. On August 5, they will start to appear at supermarkets and other places, just in time for customers to enjoy them during the Obon summer vacation season. If stocks last, they should be accessible until late October.
