Consumers Expect Healthier, More Timesaving Food
The Little Potato Company is a Canadian company specializing in supplying Creamer potatoes. Their spuds are bred to be small but are loaded with nutrition and offer a buttery flavor. The firm recently unveiled a new line of meal solutions called Easy Sides, which responds to growing consumer demand for convenience. Potato Business recently had a talk with the Little Potato Company’s Director of Advertising and Promotions Christa Wagner to find out more about the new products, as well as discuss other aspects such as the rise of organics, consumers trends and more.
What are some trends you have recently noticed concerning fresh potato consumption?
Consumers are looking for healthy timesavers. They have less time to prepare meals because their lives are busier than ever, but they are still looking for healthy food options that don’t sacrifice taste. Through our consumer research, we discovered that one of the biggest pain points when it comes to eating potatoes is that they are too time consuming and complicated to prepare, so we’ve taken the complication out with some of our latest product launches.
To help people get dinner on the table in minutes, we’ve developed product solutions like our convenient Microwave and Oven/Grill Ready kits. Consumer are also looking for healthy products in the refrigerated section – it’s no longer only about the perimeter. We recently launched Easy Sides, found in the refrigerated section, which are slow cooked sous-vide style and lightly seasoned, so all you need to do is cut open the package and heat them in a skillet for seven minutes and they are ready to eat.
What is the challenge of growing and working with small potatoes, as compared to regular potatoes in terms of methods and equipment needed?
When growing our Little potatoes, the main challenge is ensuring we have the right environment needed to grow true small-sized Creamer potato varietals –We use the proper equipment needed to protect the naturally thin skin of our Little potatoes, which is one of their unique characteristics. All our Creamers are between ¾” to 1 5/8” in size and when sorting, we strive for uniformity of size so consumers can have the best cooking and eating experience.
You can read the entire interview in the upcoming issue of our print magazine Potato Processing International (March/April 2020)!