Dolph Lundgren Enters the Ring With Hard Cut Vodka Made From Idaho-quality Potatoes
A newcomer to the premium spirits market, Hard Cut Vodka was created as an ultra-smooth, 90-proof, adventure-seeking potato vodka for a “soft” vodka world. It was launched by the renowned action star Dolph Lundgren and is the quintessential all-American vodka made from crisp Rocky Mountain water and Idaho-quality potatoes.
The name Hard Cut Vodka was inspired by the term “Hard Cut” in filmmaking, which is frequently employed to advance the plot. Hard Cut Vodka will emerge as the category’s new, unchallenged champion, whether sipped neat, on the rocks, or in cocktails.
“From earning my Master’s in Chemical Engineering to taking on Rocky on the big screen, I’ve always believed in pushing the limits, striving for the best in all I do. My wife, Emma, and I enjoy vodka on the rocks, and after trying dozens of brands, we decided we needed to create the perfect liquid for a vodka world gone soft. Enter Hard Cut Vodka,” Dolph Lundgren, Founder and Chairman of Hard Cut Vodka, mentioned.
Known for his iconic roles in films like Rocky IV and The Expendables, Dolph Lundgren brings his larger-than-life persona to Hard Cut Vodka as both Founder and Chairman. After developing the idea with his wife and Co-Founder, Emma Krokdal, Dolph partnered with celebrated global bartender, Philip Duff, who serves as Director of Vodka. Duff trained Dolph to become the new heavyweight champ of vodka, a vodka that delivers both exceptional liquid and a compelling story. Dolph also worked with industry veteran, Steve Luttmann, to build Hard Cut.
“We’re not here to follow the herd. We set out to craft a spirit that truly stands apart, delivering strong character and a refined finish. Strong, smooth, and doesn’t take itself too seriously—just like Dolph,” CEO Steve Luttmann declared.
Made in the U.S., Hard Cut Vodka is produced in Idaho using excellent potatoes and water from the Rocky Mountains. The San Francisco World Spirits Competition has already awarded it a renowned Double Gold medal for its award-winning flavor profile.
The high starch content from the potato-based vodka contributes to a fuller body and a more refined, silky texture, exactly what Dolph was seeking for sipping and in premium vodka cocktails. Hard Cut Vodka has notes of crisp green apple, with hints of fennel bulb, roasted potato, and butterscotch. It impresses with an assertive, rich, creamy palate, progressing seamlessly into a lengthy, smooth finish.
Hard Cut Vodka (SRP USD25.99) comes in a sleek 700ml bottle and will be available nationally directly to consumers through Flaviar.com. Hard Cut Vodka will be rolling out in California with BevMo throughout March. Hard Cut Vodka will continue to strategically launch key markets in the US throughout 2025. Hard Cut Vodka has partnered with BAR Brands, a national wine & spirits industry consulting company, to lead their commercial efforts. Hard Cut Vodka has aligned with Southern Glazers Wine & Spirits as their preferred distribution partner in the US.
