Eagle Eye Produce Debuts Packaging Makeover
Idaho-based potato grower & shipper Eagle Eye Produce has recently upgraded the packaging for some of its products, writes ArgenPapa.
According to Dallin Klingler of Eagle Eye Produce the industry is seeing a trend towards smaller, more convenient packaging. To this end, the company is now packing steamer bags, small mesh baby potato bags, pouch bags, and their own value add items like the microwavable potato trays with olive oil (Tiny Taters) and the fresh cut potato products with real butter and spices (Fresh Blends).
All of these products are available as part of Eagle Eye’s own label as well as private label. These products are targeted towards the new convenience driven demographic.
In addition to updating its packaging options to include more convenience packs, the company is seeking to promote its entire range of produce. In support of this effort to promote its lesser known commodities and incorporate them alongside its potato and onion offerings, the company has promoted two key staff members.
According to the report, Eagle Eye’s Vice President of Sales over potato and onions, Lance Poole has been promoted to executive vice president. He will now be overseeing all commodities sold at Eagle Eye Produce as well as our logistics companies. Furthermore, the previous Watermelon Sales Director John Gee will be transitioning to the role of vice president of sales.
Eagle Eye Produce sources the majority of its potatoes from over 12,000 acres in Idaho, in addition to over 10,000 acres in other states including Washington, Nevada, California and Colorado. The company supplies all the major potato varieties year-round. However, the firm is also focused on spreading the word that it grows more than potatoes.