Idahoan Foods has introduced Ultimate Mashed Potatoes, a premium range targeting consumers seeking restaurant-style food that can be prepared at home in minutes.

Announced on September 22, the range comprises Garlic Butter and Loaded Baked varieties. Idahoan describes Ultimate as its most premium mashed-potato offering to date.

The Garlic Butter product combines garlic butter and parmesan. Loaded Baked incorporates cheddar cheese, sour cream, chives and bacon flavour, drawing on the flavour profile of a loaded baked potato.

“Consumers aren’t lowering their expectations for meals at home. They are looking for ways to recreate restaurant-quality moments around their own tables,” said Ryan Ellis, vice president of marketing at Idahoan Foods.

According to the company, both products use Idaho potatoes, are naturally gluten-free and contain no artificial flavours or dyes.

Idahoan said the products typically cost less than USD2 per pouch, although prices vary by retailer and location. The range is available through participating retailers across the United States.

The launch combines premium flavour positioning with the quick preparation associated with the company’s mashed-potato portfolio.