Japanese Producer Unveils Uji Matcha Chocolate-covered Potato Chips
Japanese snack maker Bourbon recently announced the introduction of their Jaga Choco Grande Uji Matcha, a product that blends matcha, chocolate, and potato chips.
Bourbon already sells milk-chocolate coated potato chips called Jaga Choco, appreciated across the nation for their simplicity.
However, for the Jaga Choco Grande Uji Matcha, each chip is said to be coated in five times more chocolate than the standard Jaga Choco, meaning consumers will get a rich dose of matcha flavor with every bite. This product is a step up from previous matcha-choco-tater combinations available..
Uji Matcha is so named because it’s sourced from Kyoto’s Uji City, the capital of Japanese green tea. Only tea grown in Uji qualifies to be called Uji Matcha, so these chips are positioned as a premium product. The potato chips are available at most convenience and grocery stores across Japan after release for a retail price of YEN180 (USD1,68).