Lay’s Debuts BIO Potato Chips in Spain
PepsiCo has launched its first 100% organic potato chips, Lay’s BIO, in at least two European markets. According to a report from Financial Food, the snacks are now available in Spain and come with a European certification that guarantees the organic cultivation of its ingredients, as well as the absence of additives.
This new product is produced using only locally-grown potatoes and organic sunflower oil. With this launch, Lay’s is said to be strengthening its commitment to offering products that meet consumer demands. The report notes that the sustainable and environmentally-friendly product market has grown by 35% in 2018.
The new Lay’s BIO in Natural flavor is available in 100g bags and can be picked up at Carrefour supermarkets across Spain. Concurrently, the Lay’s France website also lists the product on its website. An additional flavor appears to be available in the country – Tomatoes à la Provençale.