Lay’s Brings Back Midwest-Inspired Chips
Lay’s is bringing back its Fried Pickles with Ranch chips, which was previously available to buy in 2018 as a limited edition. The new option is currently available at Sam’s Club for USD3.49, both in brick-and-mortar locations, as well as online.
According to Lay’s the product was inspired by a deep-fried favorite at Midwest state fairs. It’s not known whether the company plans to offer the new chips for a longer period this time around.
Lay’s Fried Pickles with Ranch flavor was launched last summer during the company’s Taste of America contest, during which consumers voted for their favorite regional flavor. The program saw Lay’s roll out eight new potato chip flavors including Cajun Spice, Chile Con Queso and Deep Dish Pizza. But while the Fried Pickles with Ranch made a comeback this month, the other seven are yet to return to supermarket shelves.