Lay’s Debuts Three New Flavors
Lay’s has developed three new flavors that are joining its portfolio this January. The newcomers are Lay’s Cheddar Jalapeño, Lay’s Poppables Sea Salt & Vinegar, and Lay’s Kettle Cooked Flamin’ Hot.
At the same time, Lay’s has also issued its first-ever Smiles Survey to map the most joyful regions of the country and determine what brings people joy. For example, the findings revealed that 66% of Americans consider themselves “happy” people, with the state of New York reporting the highest level of joy, followed by Georgia, Mississippi, Florida, Texas, and others.
Meanwhile, the 66% of Americans who know someone who goes to great lengths to inspire joy are invited to nominate them for Lay’s Smiles campaign, which will once again benefit Operation Smile in 2020. Last year, Lay’s customed-designed 65 potato chip bags to feature the smiles of 31 ordinary people whose acts inspired people to share more smiles across the country.