Lightly Salted Kettle Chips Packs Get Enhanced Look
RE:CLOSE from Essentra Tapes – a manufacturer of tapes for the food industry and beyond – is enabling Kettle Foods Ltd to promote its new Kettle & More range to consumers whilst also providing user-friendly pack reclosability to maintain freshness and support portion control.
The 8-colour printed RE:CLOSE Tape can be seen on Lightly Salted KETTLE® Chips packs throughout retail outlets in the UK.
“We wanted to promote our exciting new KETTLE® & More range and RE:CLOSE Tape seemed the perfect opportunity for us to do this,” comments Daisy Scott, assistant brand manager at Kettle Foods.
Easily applied to the existing vertical form fill and seal packaging lines with Essentra’s applicators, the 30mm wide resealable tape also incorporates an easy-to-use finger lift area that runs along both sides of its length, making it simple to lift away from the pack. Once opened, the pack can be resealed using the RE:CLOSE Tape, securing the contents and helping to ensure the chips freshness.
RE:CLOSE Tape also encourages a shelf-stand presence and can provide customer engagement, influencing brand advocacy and improving recognition. Utilizing Essentra’s print capability, social media icons, prompts, seasonal messages and loyalty codes can be added to provide an additional opportunity for engaging with customers. This can help take customers back to a brand’s website or to showcase different product ranges and promote repeat purchases.