McCain Foods, the global potato giant responsible for one in every four fries consumed worldwide, has launched a new foodservice partnership with Major League Baseball’s Chicago Cubs to bring its SureCrisp® Fries to Wrigley Field for the 2025 season.
SureCrisp®, McCain’s premium coated fry innovation designed to maintain crunch for up to 30 minutes, will be featured at most concession stands inside the iconic stadium. The move highlights McCain’s focus on elevating the fan food experience while also promoting foodservice solutions that meet the demands of modern venues.
“At McCain, we know there’s nothing like the crack of a bat, the roar of the crowd—and the perfect fry in your hand,” said Tracy Hostetler, Vice President and Head of North American Potato Marketing at McCain Foods. “That’s why we’re proud to bring our game-changing SureCrisp® Fries to Wrigley Field. They stay crispy longer, so fans can focus on cheering for the Cubs, not rushing to enjoy their favorite foods.”
Consumer Activation: Summer Fry Days and Fry House Pop-Up
To promote the partnership, McCain and the Cubs will introduce “Summer Fry Days,” a weekly fan activation during every Friday home game from April 18 through September 26. Each Fry Day, one lucky section of fans will be surprised with complimentary fries.
McCain is also launching the SureCrisp® Fry House at Gallagher Way, adjacent to the ballpark. The pop-up experience will offer freshly prepared fries every few minutes, along with interactive fan engagement activities.
For fans unable to attend games in person, the Fry House will appear at local Chicago events—from street festivals to park movie nights—throughout the summer, bringing McCain’s crispy fry experience to a wider audience.
SureCrisp® Technology Targets Modern Foodservice Demands
Developed specifically to address challenges in food delivery and high-volume foodservice, SureCrisp® Fries utilize a proprietary batter system that locks in crispiness even under heat lamps or in transit. The fries are available in 10 styles, including Straight Cut, Crinkle Cut, and Skin-On Spiral Cut.
The product has become a cornerstone of McCain’s foodservice portfolio, helping restaurant and venue operators reduce quality loss, minimize customer complaints, and enhance the overall dining experience.
With growing demand for performance-ready potato products in stadiums, delivery services, and QSRs, McCain’s Wrigley Field rollout is a high-visibility demonstration of how the company is merging product innovation with consumer experience.
Throughout the season, the Cubs and McCain will also offer limited-edition loaded fry variations that feature unique toppings and bold flavor profiles, designed to celebrate both the city of Chicago and its beloved baseball team.
This collaboration reinforces McCain’s strategy of integrating culinary innovation with lifestyle branding, ensuring that even in a stadium of 40,000 fans, the humble fry gets a moment in the spotlight.
