McDonald’s UK French Fries to Be British
McDonald’s UK announced its intention to start sourcing potatoes from British farmers only, as the fast food giant looks to appeal to customers more conscious about the origin of their food.
According to The Telegraph, while most of its potatoes are already supplied from Britain, McDonald’s currently sources from countries across Europe, including Germany. The move, which is set to start later this month, will mean an extra GBP9m for British farmers on top of the GBP70m McDonald’s already spends each year.
McDonald’s is one of the largest buyers of British potatoes, and the company expects to buy a quarter of a million tons of potatoes this year.
“A succession of wet harvests has caused the British potato sector great uncertainty in recent years, so I hope our long-term commitment to only source from this country will give farmers the confidence to innovate and invest for the future,” said Connor McVeigh, supply chain director at McDonald’s UK.